Assistant Media Planner
Current• Supports ongoing media campaigns by tracking performance, optimizing strategies to meet client KPIs, and developing executive summaries and analytics reports for client presentations• Collaborates with the Team Lead to define marketing campaign KPIs, conducts web user trend analysis, and provides strategic recommendations for optimizing marketing and media initiatives• Conducts online research to develop and maintain detailed audience profiles and benchmarks, staying updated on the latest media trends to present innovative opportunities and strategies to the agency and clients