Tria Chingcuangco Email & Phone Number

New York, New York

-Agency Lead across all client verticals at Powerphyl including Gaming, Toys, Merchant Services and Non-Profit.-Responsibilities include strategic support to a team of 10+ media professionals across all media disciplines (Digital Media/Video, Social, Google Products, Programmatic, Mobile, Influencer Marketing, as well as traditional media. >Gaming clients include Plaion, Tripwire, Bruner House, Polyarc >National toy clients include Jazwares, Buzz Bee Toys, and Fotorama… Show more -Agency Lead across all client verticals at Powerphyl including Gaming, Toys, Merchant Services and Non-Profit.-Responsibilities include strategic support to a team of 10+ media professionals across all media disciplines (Digital Media/Video, Social, Google Products, Programmatic, Mobile, Influencer Marketing, as well as traditional media. >Gaming clients include Plaion, Tripwire, Bruner House, Polyarc >National toy clients include Jazwares, Buzz Bee Toys, and Fotorama >Non-profit accounts include Houston First Tourism, Houston Methodist, Gexa/Frontier Energy, and HI USA-Planning and strategic lead for new business initiatives at the agency. Show less

New York City Metropolitan Area

- Responsible for managing a group of 12+ media professionals across all platforms: > Digital Media (Display, Social, SEM, Video and Mobile) > Traditional Media (TV, Radio, Outdoor, Print and Experiential)- Managed the strategic planning of new business initiatives- National and local media campaigns including other regions (Canada and Latin America)- Heavy focus in gaming, entertainment and toy categories. Other clientele includes: fragrance, healthcare… Show more - Responsible for managing a group of 12+ media professionals across all platforms: > Digital Media (Display, Social, SEM, Video and Mobile) > Traditional Media (TV, Radio, Outdoor, Print and Experiential)- Managed the strategic planning of new business initiatives- National and local media campaigns including other regions (Canada and Latin America)- Heavy focus in gaming, entertainment and toy categories. Other clientele includes: fragrance, healthcare network, tourism, retirement homes, etc. Show less

- Account lead for various accounts ranging from entertainment and gaming (Dolby, Majesco, and Zynga) to packaged goods and retail brands (Premio Foods, Sun & Ski, Made in NYC) - In addition, was also responsible for strategy and planning of TV, OOH and Experiential Activations for various gaming clients such as Capcom, Deep Silver and Square Enix.

New York, United States

- Account lead for the Leapfrog kids brands and Evenflo products which consisted of a TV, Print and Digital Media, focusing on Moms media. - Also managed other accounts such as Premio Foods and Toy Biz.

Responsible for the planning and maintaining of the National Geographic Channel’s national and local advertising. Managed and delegated an assistant planner who was promoted to a planner.• Accountable for all aspects of campaign execution by program priority throughout the fiscal year - via network cable, satellite/digital TV, local cable, local radio, outdoor and print media• Responsibilities also included planning for NGC’s affiliate partners and their local media initiatives, as well… Show more Responsible for the planning and maintaining of the National Geographic Channel’s national and local advertising. Managed and delegated an assistant planner who was promoted to a planner.• Accountable for all aspects of campaign execution by program priority throughout the fiscal year - via network cable, satellite/digital TV, local cable, local radio, outdoor and print media• Responsibilities also included planning for NGC’s affiliate partners and their local media initiatives, as well as Ad Sales promotional efforts• Oversaw quarterly competitive analysis and post analysis of all media buys Show less

Responsible for all aspects of media planning, execution and maintenance of Wendy’s International Inc.’s national advertising. Managed and delegated a group of two planners and an assistant planner.• Accountable for all products female skewing and mom’s targeted (Salads, Frescata, Kids Choices, Frosty, etc.) • Oversaw the management and budget of all Print media efforts• Responsible for seeking and managing alternative media opportunities as well as local (grassroots)… Show more Responsible for all aspects of media planning, execution and maintenance of Wendy’s International Inc.’s national advertising. Managed and delegated a group of two planners and an assistant planner.• Accountable for all products female skewing and mom’s targeted (Salads, Frescata, Kids Choices, Frosty, etc.) • Oversaw the management and budget of all Print media efforts• Responsible for seeking and managing alternative media opportunities as well as local (grassroots) initiatives• Managed all competitive and research related projects• Consistently involved in new business initiatives to help define and support agency thinking from a media perspective- In addition, managed the planning within L'Oreal's Print division specifically focusing on beauty, skincare and fragrance products Show less

Handled the television and radio efforts for the Lowe’s Home Improvement account - primarily on a national level with a secondary responsibility on a local level. Managed and delegated a group of four assistant planners.• Responsible for all planning and executing plans for the entire Western Region• Managed all NASCAR national television and print campaigns and all issues pertaining to the program

Managed planning and buying for all agency clients such as Atari Interactive, Marvel Enterprises, Toybiz, Codemasters and Encore Software. Managed and executed media placement, merchandising and promotional opportunities

Assisted in planning and buying for multiple accounts such as Unilever, Johnnie Walker, World Gold Council, Cantor Fitzgerald and eSpeed.