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Hailey Ho Email & Phone Number
Senior Director, Content Marketing
at
WordPress VIP
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Senior Director, Content Marketing
Location
Canada, Canada, Canada
Company size
Who is Hailey Ho? Overview
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Quick answer
Hailey Ho is listed as Senior Director, Content Marketing at WordPress VIP, a company with 192 employees, based in Canada, Canada, Canada. AeroLeads shows a matched LinkedIn profile for Hailey Ho.
Hailey Ho previously worked as Director of Content Marketing and Strategy at Lumenalta (Formerly Clevertech) and Marketing Insights and Performance Lead at Shopify. Hailey Ho holds Bachelor Of Journalism from Ryerson University.
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WordPress VIP
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Profile bio
About Hailey Ho
I've always sucked at math — I even needed a tutor to get through high school. So when I was introduced as "the most data-driven marketer I've ever met," or when the most prominent words on a word cloud by my peers were "analytical" and "data driven," I knew something had changed.My fear of numbers plunged me into a career in content marketing where I leaned into words and artful question-asking. But I learned quickly that any upward growth would force me to face the "science" of marketing: connecting my work to dollars. I spent the last several years of my content career getting comfortable with marketing analytics: creating data-backed strategy for campaigns, using multi-touch attribution to map out the customer journey to increase funnel velocity, building customer segments off of those touchpoint behaviours, and creating ROI frameworks for each and every type of content. I was hungry for a bigger piece of the pie, which led me to a formal role change outside of content where I worked cross-functionally on a multi-fecta leadership team with sales, data science, digital, integrated, and field marketing. I'm happiest when I can help marketing teams make data-driven decisions with a clear impact to the bottom line.Are you a tech company looking for a marketing leader who can:✔️ Bring clarity to your campaign performance and funnel metrics?✔️ Curate and present actionable insights to help you optimize your programs?✔️ Foster data literacy among cross-functional stakeholders?✔️ Be the bridge between marketing, sales, and data science?Let's work together 🚀
Current workplace
Hailey Ho's current company
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Wordpress Vip
12 roles
Hailey Ho work experience
A career timeline built from the work history available for this profile.
Director Of Content Marketing And Strategy
Current
Nov 2023 - Present
Marketing Insights And Performance Lead
- Analyzed $700M+ worth of pipeline data to provide business critical insights and ROI analysis to heads of marketing, sales, product, and finance via dynamic performance and multi-touch attribution reporting - Created custom dashboards and reports to curate key insights and performance metrics, positioning myself as the subject matter expert in marketing.
Feb 2023 - May 2023
Content Marketing Lead
- Conducted customer journey analysis to identify key topic clusters that accelerated the sales funnel, optimizing content roadmap- Built reports for multiple stakeholders to help the team understand marketing campaigns and ROI, including an ROI framework for each asset type with recommendations on how to increase ROI for each- Used qualitative and.
Jul 2021 - Feb 2023
Senior Content Marketing Manager
- Managed editorial process, content calendar, writers, and freelancers for a blog to grow organic sessions- Supported campaigns with gated assets, generating $20M+ in pipeline revenue and 35K+ leads in one year- Promoted for being the expert on content insights and performance, and improving the perception of the entire content team across the business
May 2019 - Jul 2021
Content Marketing Specialist
- Directed podcast strategy and production to drive top-of-funnel interest in product- Grew podcast subscribers by 60% and weekly listeners by 229%- Produced SEO-driven written content to drive organic traffic, optimizing for first-touch attribution
Oct 2018 - Apr 2019
Content Marketing Specialist
- Managed company’s SEO-driven content, webinars, press releases, and social channels for English and Latin American audiences- Program management of the Meeting and Event Technology Certificate: onboarding college/university classrooms worldwide- Implemented email signature marketing to increase content consumption from sales reps’ emails
May 2018 - Jun 2018
Pr And Social Media Specialist
- Spearheaded employer brand work: Awarded Great Places to Work in Canada, Canada’s Top 100 Places to Work, and the Stevie Awards for Customer Service- Led social media campaigns within the Canada/US/LATAM market via calendar management, channel planning, and measuring engagement
Sep 2017 - May 2018
Digital Marketing Consultant
- Managed B2B marketing campaigns for inbound lead generation including SEO strategy, content strategy, paid ads strategy, and social strategy- Developed inbound conversion-based offers and nurture strategies- Client relations for a roster of 13 clients at a time
May 2017 - Sep 2017
Digital Marketing Specialist
- Directed digital content for the website and social- Led a website redesign and marketing automation program overhaul - Marketing automation program management to increase member retention
Aug 2016 - May 2017
Digital Storyteller
- Produced and edited video and SEO-driven blog content to increase member engagement and acquisition- Grew organic website traffic by 60% sessions- Managed paid search and social channels
Nov 2015 - Aug 2016
Marketing Assistant
Tedxryersonu
Sep 2012 - Dec 2012
Team & coworkers
Colleagues at WordPress VIP
Other employees you can reach at wpvip.com. View company contacts for 192 employees →
DM
David Muse
Colleague at Wordpress VipNairobi, Nairobi County, Kenya, Kenya
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JW
Jaye Williams
Colleague at Wordpress VipManabí, Ecuador, Ecuador
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NP
Neil Powell
Colleague at Wordpress VipCharlottesville, Virginia, United States, United States
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SE
Stephen Edde
Colleague at Wordpress VipSeattle, Washington, United States, United States
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KS
Kuljinder Singh
Colleague at Wordpress VipMohali District, India, India
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AF
Andrew Fleming
Colleague at Wordpress VipCanberra, Australian Capital Territory, Australia, Australia
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JC
Jose Castañeda
Colleague at Wordpress VipMississauga, Ontario, Canada, Canada
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TK
Tal Ker-Oldfield
Colleague at Wordpress VipLondon, England, United Kingdom, United Kingdom
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MS
Max Schmeling
Colleague at Wordpress VipLenexa, Kansas, United States, United States
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KM
Kayla Mehojah, Mba
Colleague at Wordpress VipKansas City Metropolitan Area, United States
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David Muse
Colleague at Wordpress VipNairobi, Nairobi County, Kenya, Kenya
View →
JW
Jaye Williams
Colleague at Wordpress VipManabí, Ecuador, Ecuador
View →
NP
Neil Powell
Colleague at Wordpress VipCharlottesville, Virginia, United States, United States
View →
SE
Stephen Edde
Colleague at Wordpress VipSeattle, Washington, United States, United States
View →
KS
Kuljinder Singh
Colleague at Wordpress VipMohali District, India, India
View →
AF
Andrew Fleming
Colleague at Wordpress VipCanberra, Australian Capital Territory, Australia, Australia
View →
JC
Jose Castañeda
Colleague at Wordpress VipMississauga, Ontario, Canada, Canada
View →
TK
Tal Ker-Oldfield
Colleague at Wordpress VipLondon, England, United Kingdom, United Kingdom
View →
MS
Max Schmeling
Colleague at Wordpress VipLenexa, Kansas, United States, United States
View →
KM
Kayla Mehojah, Mba
Colleague at Wordpress VipKansas City Metropolitan Area, United States
View →
1 education record
Hailey Ho education
FAQ
Frequently asked questions about Hailey Ho
Quick answers generated from the profile data available on this page.
What company does Hailey Ho work for?
Hailey Ho works for WordPress VIP.
What is Hailey Ho's role at WordPress VIP?
Hailey Ho is listed as Senior Director, Content Marketing at WordPress VIP.
Where is Hailey Ho based?
Hailey Ho is based in Canada, Canada, Canada while working with WordPress VIP.
What companies has Hailey Ho worked for?
Hailey Ho has worked for Wordpress Vip, Lumenalta (Formerly Clevertech), Shopify, Roadmunk, and Eventmobi.
Who are Hailey Ho's colleagues at WordPress VIP?
Hailey Ho's colleagues at WordPress VIP include David Muse, Jaye Williams, Neil Powell, Stephen Edde, and Kuljinder Singh.
How can I contact Hailey Ho?
You can use AeroLeads to view verified contact signals for Hailey Ho at WordPress VIP, including work email, phone, and LinkedIn data when available.
What schools did Hailey Ho attend?
Hailey Ho holds Bachelor Of Journalism from Ryerson University.
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