Hailey Jester Email & Phone Number

New York, Ny, Us

New York, Ny, Us

- Develop overall social and content strategy for Instagram, Facebook (+groups), LinkedIn, Twitter and YouTube- Monthly and quarterly analytic reporting, shared with executives and board members- Manage social calendars and content production timelines with creatives- Organize and produce weekly livestreams on various social platforms- Showcase culture and creativity from in-house users, developers and team - Increase engagement through UGC programming and community building- Daily social listening, including App Store Reviews- Drive brand awareness to App Store for downloads- Define the brands social media voice and presence in the digital space- Social PR outreach and creative development

- Executed quarterly campaigns with robust organic content strategy to support key sales initiatives; i.e: 2019 Holiday Campaign which resulted in over 75k website visits within 2.5 weeks- Led a recording-breaking YouTube strategy to increase watch time, subscribers and views and created a more viable source of revenue for the company. I.e: Increased YouTube watch time by 63% and revenue by 144% in one year (2019)- Took Blue Man Group's following from 400k in January 2018 to 1.7M across Facebook, YouTube, Instagram and Twitter- Monitored metrics to proactively optimize content performance and campaigns. Created weekly, monthly, quarterly and annual reports to share with senior management of Blue Man Group & Cirque Du Soleil Entertainment Group- Directed and produced Blue Man Group’s social content. Streamlined content production process and created marketing content studio for faster and more efficient turnaround- Managed team of two full-time employees; a camera operator/editor and social coordinator. Worked with freelancers on a monthly basis, managing up to 2 at one time- Collaborated closely with the Director of PR and Director of Marketing at Blue Man Productions, as well as Regional General Managers in all resident theaters (U.S.A and Germany)- Directly reported to the Sr. Director of Social Strategy

- Managed global social media calendar for Facebook, Instagram, YouTube and Twitter, representing the brand and it’s shows around the world (U.S Resident Shows, National Tour and (2) World Tours in Europe and Asia)- Developed Blue Man Group’s Instagram channel and content strategy to showcase our unique Blue Man character and give viewers a behind-the-scenes look at our productions worldwide- Worked closely with Social & Digital Director and Senior Content Director to develop strategic content plans -Tracked Blue Man Group's social analytics and created weekly, monthly and quarterly reports that were shared with sr. management and the CMO- Collaborated with marketing managers in Blue Man Group’s resident shows (NY, Boston, Chicago, Orlando and Las Vegas) on a weekly basis to develop social, web, and digital advertising plans- Managed day-to-day operations of blueman.com through Drupal. Made daily updates, monitored website visits and created weekly, monthly and quarterly website reports- Core Graphic Designer for all marketing and sales material online (digital media); created banner and paid social

Pine Brook, Nj

- Launched Rymax’s social media strategy with Instagram, Facebook and Twitter and created the Rymax Insider blog featuring daily articles that provided insight on how to run reward programs, best products in the market and how to ensure employee satisfaction- Core writer for guest articles from the Sr. Sales Director with features in Forbes, Entrepreneur and Casino Journal- Assisted in-house events team to execute reward program events for top suppliers such as MGM Resorts- Managed advertising budget and placements with Marketing Director- Graphic Designer for all online advertising and social media assets- Managed relationships with brand partners such as Kate Spade, Michael Aram, Food Network and Nike- Managed day-to-day operations of rymaxinc.com- Assisted graphic design team in a complete branded redesign including a new website, logo and digital rewardsplatform for shopping online- Assisted founder of Rymax with side company projects, including the launch of

Madrid Area, Spain

While working as an educator was outside my field of study, living and working abroad has made me grow as an individual and helped me shape my professional goals. This remarkable experience presented me with the ability to learn a second language, develop necessary communication skills, gain extensive travel experience and work on a portfolio peace that is truly close to my heart.

Montville, Nj

During my time as a Marketing & Design Intern for SGW I learned a great deal in all aspects of the advertising and marketing field. I assisted with developing and pitching advertising campaigns to company executives and esteemed clients, designing numerous banner advertisements for the digital space, contribute ideas for client advertisements and marketing strategies and developed social media posts that were engaging, unique and informative.

Created presentations for prospective clients, developed and designed logo, business cards and letter head, report filing on excel, scheduling appointments, assisted with onsite visits and tracking, excessive use of communication/public speaking.

Bachelor Of Arts (B.A.), Design And Visual Communications, General

Activities and Societies: Ramapo College of NJ Women's Volleyball Team, Deans List and Creative Media Club

Art/Art Studies, General

Activities and Societies: Art History, Photography, Premiere Editing,