Hailey Mitchell Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Houston, TX

• As an NPD account manager for a number of automotive aftermarket and tire manufacturers, my role involves delivering insights and information as well as increasing the use of data within these organizations. I am.
• Analyze point-of-sale, consumer and census data to develop insights and category trends
• Provide support, training, and insights to Automotive Aftermarket and Petroleum clients and the client development team
• Produce client report deliverables, ad-hoc data requests, and contribute to increasing NPD's value with client contacts
• Develop and maintain presentations and report deliverables for client and industry use
• Accurately interpret data and clearly articulate issues and findings to both internal and external audiences

The Woodlands, TX

• Managed repositioning & development of a $200k digital/social advertising plan for WASPcam® in summer 2017 that exceeded view, share, & engagement KPIs & showed significant growth in quality perception & purchase.
• Introduced new promotional tactic by bundling WASPcam® products together, increasing revenue by 13% with a projected year-over-year sales growth of $630K
• Created social media strategy for Raybestos Powertain® & Legal Sifter® AI to reach audience growth & engagement KPIs
• Managed WASPcam’s media partnership with The Enthusiast Network, which included custom video tutorials, static & video web banners, mobile adhesion units, & advertorials in Surfer magazine
• Directed corporate marketing functions for Raybestos Powertrain® with budget of $2MM, including branding, advertising, marketing collateral, & events
• Revitalized under-performing team by creating structured processes & improving communication

Houston, TX

• Directed brand positioning, media planning, creative development, & merchandising for Minute® Instant Rice & Success® Boil-in-Bag Rice brands
• Strategic marketing lead for $180MM portfolio of pasta & noodle brands: Creamette®, Skinner®, Wacky Mac®, No Yolks®, Light ‘n Fluffy® & Mrs. Weiss®
• Led a $2MM digital & social media campaign for No Yolks® noodles in second half of 2016 that drove total brand awareness by 10 points among the consumer target, resulting in a 4 point movement in purchase interest & a.
• Led business planning & digital video and social media activation for Minute® Instant Rice in first half of 2016 to build awareness & trial among a younger consumer target
• Played key role in launch of 4 new products that exceeded revenue targets by 124%
• Provided insights & recommendations to support strategic marketing & sales initiatives

Houston, TX

• Meritorious Performance Award recipient
• Team lead with two (2) direct reports and 40+ client accounts
• Created custom marketing strategies and goals based on research and analysis of market and competitive conditions, current and emerging trends, and business best practices
• Managed clients’ social media pages to maintain a strong online presence among consumers and generate customer interest with engaging content and posts
• Fully managed customer databases, keeping contact information and business transactions updated
• Developed relationships with the Owner Principal and other members of the business management team

Nacogdoches, TX

• Scheduled events around campus
• Processed event contracts
• Answered phones
• Organized event setups and managed catering details
• Greeted and assisted campus departments and students

Nacogdoches, TX

• Greeted and assisted customers
• Prepared loan documents for new/renewing customers
• Processed loan payments
• Answered phones

Nacogdoches, TX

• Managed prospective clients with the ACT! Database
• Developed and distributed monthly newsletter to clients
• Created an office network to share multiple files

Nacogdoches, TX

• Responsible for promoting Nutro Pet Food products within designated geographic area
• Actively approached customers to educate and convert them to Nutro & Greenies products
• Leveraged superior listening skills to identify special needs of the consumer's pet and recommend appropriate products
• Worked collaboratively with peers, line managers, the Nutro Sales team, store personnel and consumers to ensure the recommendation, brand awareness and growth of the brand