Hailey Mitchell Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Houston, Tx

As an NPD account manager for a number of automotive aftermarket and tire manufacturers, my role involves delivering insights and information as well as increasing the use of data within these organizations. I am responsible for using NPD’s point-of-sale and consumer data to help these manufacturers build actionable, fact-based, market analysis. Additionally, I also manage creating and presenting projects for internal and external contacts as well as finding new opportunities within NPD and the manufacturers I work with.• Analyze point-of-sale, consumer and census data to develop insights and category trends• Provide support, training, and insights to Automotive Aftermarket and Petroleum clients and the client development team• Produce client report deliverables, ad-hoc data requests, and contribute to increasing NPD's value with client contacts• Develop and maintain presentations and report deliverables for client and industry use• Accurately interpret data and clearly articulate issues and findings to both internal and external audiences• Present data insights to senior level audiences in multiple organizations• Orchestrate monthly calls with key clients to discuss new trends in the industry based on newly released data• Respond to and resolve client identified issues and/or business needs, conduct client training on NPD applications, day-to-day client servicing, assist with project management• Contribute to team revenue and opportunities

The Woodlands, Tx

• Managed repositioning & development of a $200k digital/social advertising plan for WASPcam® in summer 2017 that exceeded view, share, & engagement KPIs & showed significant growth in quality perception & purchase interest among the target in post-campaign research• Introduced new promotional tactic by bundling WASPcam® products together, increasing revenue by 13% with a projected year-over-year sales growth of $630K• Created social media strategy for Raybestos Powertain® & Legal Sifter® AI to reach audience growth & engagement KPIs• Managed WASPcam’s media partnership with The Enthusiast Network, which included custom video tutorials, static & video web banners, mobile adhesion units, & advertorials in Surfer magazine• Directed corporate marketing functions for Raybestos Powertrain® with budget of $2MM, including branding, advertising, marketing collateral, & events• Revitalized under-performing team by creating structured processes & improving communication• Guided day to day activities of 4 direct reports & ensured outlined objectives were achieved in a timely manner• Collaborated with HR to recruit, interview, select, & hire new employees• Coached, mentored & developed staff by providing career path planning & opportunities• Set & managed production schedules, project timelines & budgets• Built effective relationships with clients in various industries as main point of contact• Responsible for meeting quarterly revenue goals & reporting departmental performance to senior management• Developed & presented marketing strategies & budgets to existing & potential clients• Worked closely with client sales teams; enabling them to meet commercial objectives by providing appropriate tools, materials & presentations• Researched, wrote & edited dynamic PR & marketing related content including press releases, social media calendars, media pitches, media kits, & brand guidelines• Presented frequent updates to clients including status reports & KPI summaries

Houston, Tx

• Directed brand positioning, media planning, creative development, & merchandising for Minute® Instant Rice & Success® Boil-in-Bag Rice brands• Strategic marketing lead for $180MM portfolio of pasta & noodle brands: Creamette®, Skinner®, Wacky Mac®, No Yolks®, Light ‘n Fluffy® & Mrs. Weiss®• Led a $2MM digital & social media campaign for No Yolks® noodles in second half of 2016 that drove total brand awareness by 10 points among the consumer target, resulting in a 4 point movement in purchase interest & a significant strengthening in key brand perceptions• Led business planning & digital video and social media activation for Minute® Instant Rice in first half of 2016 to build awareness & trial among a younger consumer target• Played key role in launch of 4 new products that exceeded revenue targets by 124%• Provided insights & recommendations to support strategic marketing & sales initiatives• Served as point of contact for agencies & assisted in consumer research planning & execution• Monitored packaging changes including redesigns, new recipes, tie-ins, NLEA changes, etc.• Proofed communication materials to ensure brands adhered to graphic & legal standards• Developed new product introductions & supported sales team with prototypes, samples, spec sheets & merchandising materials• Prepared/updated coupon releases via NCH Launch Program based on actuals & tracked redemptions• Issued barcodes through Pinpoint Data for all coupons issued• Managed complete renovation of pasta/noodle brand websites• Prepared monthly financial & volume related analyses using SAP & BW, developed brand reports using Nielsen syndicated data, & made action recommendations to senior management• Developed volume estimates & consumer support budgets as needed for Plan & LE’s• Managed consumer premium budgets & worked with vendors to order event supplies• Developed creative concepts and content for recipe brochures, sales materials, POS, & new product fact sheets

Houston, Tx

• Meritorious Performance Award recipient• Team lead with two (2) direct reports and 40+ client accounts• Created custom marketing strategies and goals based on research and analysis of market and competitive conditions, current and emerging trends, and business best practices• Managed clients’ social media pages to maintain a strong online presence among consumers and generate customer interest with engaging content and posts• Fully managed customer databases, keeping contact information and business transactions updated• Developed relationships with the Owner Principal and other members of the business management team• Designed campaigns aimed at specific customer segments through email, direct mail, and voice• Served as primary point of contact between accounts and a full-service suite of automotive marketing, advertising, and web solutions• Facilitated monthly customer and prospect eNewsletters, powered by IMN • Capitalized on up-selling opportunities by identifying additional client needs and meeting those needs with additional marketing products and services• Sold over 50,000 pieces of direct mail to a single client • Fully certified mentor responsible for training new employees of the department• Lead ambassador for the research and creative team to other departments• Tracked and measured campaigns to determine effectiveness – met with accounts on a monthly basis to review results and discuss future opportunities• Completed several projects beyond job duties that benefited department progress

Nacogdoches, Tx

• Scheduled events around campus• Processed event contracts• Answered phones• Organized event setups and managed catering details• Greeted and assisted campus departments and students

Nacogdoches, Tx

• Greeted and assisted customers• Prepared loan documents for new/renewing customers• Processed loan payments• Answered phones

Nacogdoches, Tx

• Managed prospective clients with the ACT! Database• Developed and distributed monthly newsletter to clients• Created an office network to share multiple files

Nacogdoches, Tx

• Responsible for promoting Nutro Pet Food products within designated geographic area• Actively approached customers to educate and convert them to Nutro & Greenies products• Leveraged superior listening skills to identify special needs of the consumer's pet and recommend appropriate products • Worked collaboratively with peers, line managers, the Nutro Sales team, store personnel and consumers to ensure the recommendation, brand awareness and growth of the brand