Hailey Abbott Email & Phone Number

Toronto, ON, CA

Toronto, ON, CA

• Analyzed onboarding and ongoing education challenges in Account Management, creating dynamic enablement solutions tailored to the unique success needs of a 130-member team. Crafted e-learning materials and.
• Monitored enablement initiative impact, refining strategies using feedback and performance data from tools like Skilljar, Gong, and Salesforce.
• Observed client encounters, identifying individual or team training needs through personalized 1:1 or team training sessions.

Sunnyvale, CA, US

• Strategically oversaw the roadmap, timely execution, and delivery of large complex projects for Yahoo's Demand-side platform (DSP), with a focus on Native Ads' Voice of Customer and Go-to-Market operations, driving.
• Led the charge in migrating Yahoo's ‘Native Ads Marketplace’ to its primary DSP ad server, transferring over $100M revenue and 5,000+ accounts.
• Employed Agile methodologies to direct successful ad formats and features launches. Aligned user requirements, facilitated testing, and proactively managed issues using JIRA workflows.
• Headed cross-functional meetings to optimize go-to-market efforts, leveraging revenue metrics and advertiser feedback. Developed and implemented training curriculums and resources to drive successful adoption.
• Facilitated seamless Sales-Product collaboration by prioritizing requests, mitigating risks, improving and delivering training, and ensuring regular stakeholder updates.

Sunnyvale, CA, US

• Promoted July 2021.Supported CPG Mid-Market Advertisers
• Drove the success of $6M/quarter CPG and Retail Native Ad business for 30+ national accounts, surpassing primary KPIs through strategic insights and optimizations.
• Generated $2M in additional revenue by driving 290% YoY growth for primary client's core Native Ad business. Successfully developed and implemented an international strategy, resulting in an $1.1M increase in sales.
• Elevated sales team performance by providing expert UI platform training and mentorship. Achieved significant results through increased knowledge, productivity, and driving revenue growth in Native ads.
• Contributed to the enhancement of Native Ads in DSP by partnering with the Product team for bug fixes, prioritization, and serving as primary alpha/beta tester.
• Crafted and delivered training on workflow and best practices, curated a bi-weekly newsletter and Playbook on ‘Native Ads in DSP’, and conducted bi-weekly Office Hours for a sales team of 300+ employees.

Sunnyvale, CA, US

Promoted January 2019

Sunnyvale, CA, US

Supported CPG Mid-Market Advertisers

Sunnyvale, CA, US

• Crafted insertion orders, managed budgets, and created impactful Native/Search ad creatives to exceed performance targets.
• Successfully persuaded advertisers to increase their bids and budgets for their Search and Native Ads campaigns through effective communication and data-driven insights.
• Member of Ad Operation Specialist (AOS) Training Team. Coordinated speakers for ‘AOS Cross Training 2.0’ to cover topics pertaining to legacy Search and legacy Display AOS roles and responsibilities.

Mclean, Virginia, US

• Sold and Detailed larger catered events for the La Vista Conference Center
• Developed a portfolio of Corporate, Association, Sports, Education, Religious, and Social (Weddings, Reunions, etc.) clients hosting events for 150 to 3,000 plus attendees.
• Surpassed annual quotas by over $1.3MM (40%+)/year. 2012, generated Catering Team’s highest food and beverage revenue: approximately $1.4 million.
• Oversaw end-to-end event execution, serving as primary client liaison. Coordinated all logistical details for catering, audiovisual, scheduling, floor plans, and room blocks.
• Member of team which earned #1 Embassy Suites worldwide for an unprecedented 3 years – 2009, 2010 and 2011

Mclean, Virginia, US

• Partnered with Sales Managers to detail events at the La Vista Conference Center
• Managed Corporate, Government, Association and SMERF (Sports, Military, Education, Religious and Fraternal) Markets from 2 to 3,000 plus people
• Responsible for ensuring all departments receive pertinent information regarding events, including but not limited to creating BEOs, diagrams and Group Resumes, and conducting Pre-Conference meetings
• Primary point of contact to the client prior to the event and while the group was on property
• Created advertisements for local magazines/brochures, social networking sites (Facebook) and internal promotions
• Partnered with Sales Manager on hotel side of operations (i.e. - billing, rooming lists and amenities)

Mclean, Virginia, US

• Assisted Sales & Catering team in everyday needs
• Extensive work with Delphi program to run daily reports, create BEOs and contracts; OnQ program to set up room blocks, and reservations; and Proposal Path website to send proposals for wedding and general inquiries
• Responsible for Wedding Room Blocks from initial contact through contract and actualization
• First point of contact for Sales Office to both clients and hotel staff
• Provided creative support, including creating signs, menu cards and updating hotel websites
• Offered assistance to entire hotel when needed, i.e. act as a front desk clerk and aid in banquet setup turns

Washington, District Of Columbia, US

• Implemented all aspects of an innovative campaign, "Whatcha doin?" for teens, including street teams and events.
• Conducted ongoing qualitative and quantitative research
• Utilized research insights to progress the campaign, including design layout and production of advertising and promotional materials.
• Coordinated all details, including working with vendors, all logistics, activities and events, internal team meetings and promotional inventory.

Bachelor Of Journalism And Mass Communications, Advertising

Bachelor Of Business Administration - Bba, International Business

Study Abroad Program, Art History, Photography, History, Italian