Hakan Şentürk Email and Phone Number

• Continuously analyzing the market and generating sales insights to foresee consumer trends and to develop activity based engagement plans.• Periodically forecasting sales KPIs to set and revise account and region based objectives.• Successfully managing third party agency relationships and integrating them in channel projects• Tracking merchandising routes and POS coverage to ensure call efficiency and operational savings.• Leading portfolio development and deployment in channel by building channel specific launch and brand support plans.• Enriching commercial toolbox by developing field support tools and optimizing field executions.• Automization of key account processes with new technologies and creation of kpis for new way of working.• Creation of a budget allocation algorithm to increase efficiency and to optimize return of investment inline with key account priorities.

I was responsible for the budget, consumer behavior analysis, sales & market reports. Worked on new product launch, pack revamp projects and ran the processes with agencies.

I was responsible for merchandising activities, resource allocation and investments in a given territory. I have conducted a project about focusing on efficient consumer zones like production areas and created a consumer engagement toolbox & applied on the field.

Ran a Project about automating repetitive sales reports. Saved 200 man hours. Also have been a part of Efficiency Project within the company which was focused on simplifying business processes and increasing work quality.

• Conducted a project about increasing return of store investments by creating an optimization algorithm.

• Visualized and integrated machine rejects data & reason information with best practices to decrease machine rejects by giving input to Production employees through realized results.• Classified best practices of major machine reject reasons by each specific machine and corresponding units.• Organized and indexed best practices including action description to eliminate underlying reasons for rejects coupled the machine reasoning data.

• Developed a decision support tool to optimize the flight schedules of Pegasus Airlines in terms of aircraft utilization and on-time performance. • Tackled the trade-off between those two metrics while enabling the development of different schedule options for different performance targets. The Project is awarded First Prize by Annual Project Fair Committee of Bilkent University Industrial Engineering Department.

• Focused on travel related procurements, ran a project about improvement of Airline ticket booking process.• Development of travel related compliance policy and decrease in Hotel expenses.

• Conducted an optimization project on the working efficiency of the assembly line. • Observed and pointed out issues about workplace safety and ergonomics conditions