Head Of Communications (Audio)
CurrentOVERSEEING the public relations and communications for 13 diverse radio stations, including ERA, HITZ, MY, LITE, SINAR, MIX, RAAGA, GEGAR, ZAYAN, MELODY, GOXUAN, and the SYOK podcast network, is key to the role. This involves crafting strategic messaging that aligns with each station’s unique audience while maintaining a unified brand identity across Astro Radio’s platforms. With stations broadcasting in Malay, English, Chinese, and Tamil, the role demands expertise in engaging diverse listener bases through tailored marketing campaigns, media relations, and public engagement, ensuring impactful, authentic communication that strengthens the connection between the stations and their listeners.