Maria Ivanova Email & Phone Number

Achieved exceptional conversion rates, up to 50% in some email campaigns. Successfully led a series of newsletters reaching up to 300,000 readers.• developed marketing email campaigns, including promotions, retention, and gamification campaigns• curated expansive storytelling newsletters for an audience of 50,000 to 300,000 readers, focusing on child psychology and school education• produced landing page prototypes and content, consistently delivering up to 3 full pages each week• generated content for several Telegram channels, including expert interviews and trend reviews

Москва, Москва, Россия

Transformed and optimized brand communication across 5 channels by developing a comprehensive Tone of Voice.• developed editorial and brand policies from the ground up, ensuring consistent messaging and tone across all communications• revised tone of voice, transitioning from formal legal language to a compassionate and engaging communication• overhauled 100+ Tech Support templates to align with the new editorial policy, resulting in a more accessible, structured, and clear knowledge base• monitored and promptly responded to client feedback, ensuring high levels of client satisfaction• created engaging e-mail campaigns and promotional material, as well as long-form articles to enhance brand visibility and awareness

Successfully grew a Telegram channel by 900% over 1.5 years, primarily through organic means.• launched and curated a Telegram channel for a leading media agency, consistently discovering and summarizing cutting-edge marketing research, reporting on successful creative campaigns and latest industry news• exercised full control over content published on the channel, ensuring high quality and relevance• engaged in in-depth research to create long-form articles on complex marketing topics• delivered comprehensive state-of-the-art guides that provided valuable insights and perspectives to the agency’s audience• performed basic NLP analysis via R: trend analysis, topic modeling, keyword extraction• communicated with internal and external customers on different levels

• compiled a weekly news digest for a major transportation company, involving the rewriting of complicated scientific articles into clear and approachable language• translated content from English into Russian• managed social media related to the client

Москва, Россия