Haley Atkinson

Haley Atkinson Email and Phone Number

Marketing Manager, Lifetime Value @ 4Patriots
Franklin, TN, US
Haley Atkinson's Location
Franklin, Tennessee, United States, United States
About Haley Atkinson

Hardworking, determined, and curious individual with a passion for digital marketing. Loves a challenge and learning something new. Enjoys collaborating and working with a team. Driven to create a seamless customer experience across website, app, email, SMS and paid media channels. Goal-driven strategist with a keen eye for the small details. Currently the Growth Marketing Lead at Koala Health, partnering with vet clinics to make pet medication more accessible (and fun!) for pet parents. CRM: Salesforce Marketing Cloud (Email Studio, Contact Builder, Journey Builder), Salesforce Health Cloud, MailChimp, BrazeA/B Testing: OptimizelyDesign: FigmaData: Looker, Heap, Tableau, Quantum Metric, Mode, Hashboard, MixPanelCMS: Contentful, Shopify, DjangoDocumentation: Confluence, Jira, ServiceNow, Workfront, LucidChart, Asana

Haley Atkinson's Current Company Details
4Patriots

4Patriots

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Marketing Manager, Lifetime Value
Franklin, TN, US
Website:
4patriots.com
Employees:
135
Haley Atkinson Work Experience Details
  • 4Patriots
    Marketing Manager, Lifetime Value
    4Patriots
    Franklin, Tn, Us
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  • Koala Health
    Growth Marketing Lead
    Koala Health Oct 2024 - Present
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  • Koala Health
    Growth Marketing Specialist
    Koala Health Feb 2024 - Oct 2024
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  • Smiledirectclub
    Digital Experience Strategy Specialist
    Smiledirectclub Jun 2022 - Dec 2023
    + Planned and executed changes to SmileDirectClub’s website and app based on large company projects and initiatives+ Served as SME of our website and app’s CMS, Contentful+ Collaborated with software engineers, business analysts, and product managers on CMS changes and other website and app technical work+ Acted as liaison between UX and technical teams to discuss design execution and LOE+ Partnered with other teams cross-functionally on project requirements, including creative and legal teams+ Worked with 3rd party vendors and contractors that support business initiatives
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  • Smiledirectclub
    Crm Strategy Coordinator
    Smiledirectclub May 2021 - Jun 2022
    + Managed and developed all CRM touch points across SmileDirectClub’s Partner Network, Insurance, and Retail streams+ Performed audits of the hundreds of communications sent to customers daily, tracking performance and conversion+ Developed SOPs and other documentation for team and process efficiency+ Gained experience working in Salesforce Marketing Cloud, Salesforce Health Cloud, Jira, Looker, and other platforms+ Worked cross-functionally with other marketing teams to develop a cohesive customer experience across all channels
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  • Smiledirectclub
    Crm Grintern
    Smiledirectclub Jan 2021 - May 2021
    Nashville, Tennessee, United States
    + Supported email and SMS copy creation and optimization+ Assisted with email deployment, QA, and fulfillment by learning the basics of Salesforce Marketing Cloud+ Helped to launch CRM journeys in two new markets+ Supported communication strategy throughout the customer journey to deliver an incredible customer experience+ Reviewed reporting & analytics for CRM channels
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  • Savory Spice Shop
    Keyholder
    Savory Spice Shop Jul 2019 - Dec 2020
    Alongside the added responsibilities of being a key holder, I:+ Assisted customers by answering questions about the 400+ spices we supply in store+ Engaged with customers about cooking techniques by providing recommendations and suggestions+ Learned about the inner workings of a small business+ Maintained cleanliness, efficient processes, and a positive working environment+ Worked alongside owners of the business to increase social media presence on Instagram & Facebook
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Haley Atkinson Education Details

Frequently Asked Questions about Haley Atkinson

What company does Haley Atkinson work for?

Haley Atkinson works for 4patriots

What is Haley Atkinson's role at the current company?

Haley Atkinson's current role is Marketing Manager, Lifetime Value.

What schools did Haley Atkinson attend?

Haley Atkinson attended Lipscomb University, Samford University.

Who are Haley Atkinson's colleagues?

Haley Atkinson's colleagues are Erica Howell, Robert Fort, Stephanie Johnson, Lisa Guzman, Megan Rion, Andrea Yu, Miriam Fant.

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