Haley Decker Email & Phone Number

Greater St. Louis

Greater St. Louis

Responsible for driving industry marketing planning and initiatives, researching key industry trends and selling opportunities, and collaborating with cross-functional teams to create effective, on-brand marketing campaigns.Key Accomplishments:- As universal vertical marketing strategist, led creative, merchandising and sales teams to create 100+ marketing assets that support 10 industry verticals- Supported Staples Promo sales organization by developing strategic email marketing initiatives, reaching 112,000+ customers through Salesforce- Generated $4.5M in total sales through development and distribution of annual holiday gift guide over three consecutive years - Drove $1.2M in total promo code sales by partnering with vendors to execute five promotional offers to 240,000+ recipients- Resulting in a 3-year average open rate of 33%, developed and managed 50 email marketing campaigns through Marketo Marketing Automation- Reaching 500,000+ email recipients, developed and executed strategy for StaplesPromo.com launch, including eCommerce, social media and email

Greater St. Louis

- Managed multiple marketing calendars and planned strategic promotional campaigns to drive ROI and brand awareness - Developed creative briefs to create marketing collateral in collaboration with internal creative agency to position capabilities and support sales organization- Wrote corporate communications and created sales presentations for internal organization and external customers- Conducted market research to identity competitor performance in industry - Assisted with corporate rebrand, including rollout of new brand guidelines, identity and upgraded technology platforms- Part of team to help communicate and drive awareness to rebranded eCommerce site – StaplesPromo.com - Managed content development, posting and analytics for five social channels- Managed WordPress platform that housed company blog and sales collateral

Columbia, Missouri

- Assisted team of 10 international students for two weeks to explore different career opportunities through a summer career exploration program at Mizzou- Interacted with a total of 136 high school students from Missouri, Brazil, and South Korea- Facilitated a learning environment through career seminars, university tours and informational lectures at each college, company site visits in Columbia, Jefferson City, St. Louis, and Kansas City, and small group discussions- Prepared and trained for language barriers and cultural differences between local and internationals students- Trained through Mizzou Collegiate 4-H program to learn life-skills such as cooperation, leadership and decision-making skills that help youth organizations

Columbia, Missouri

- Worked with a team of four undergraduate and graduate students along with adjunct faculty members to complete customized semester long market research project- Worked in conjunction with the International Trade Center and Sunnen Products Co., a MO Manufacturing business- Assisted with export strategy development and planning to assess foreign market opportunities- Used research databases to evaluate industry of 2-cylinder engines using trade flow analysis, industry trends and global indicators- Connected Sunnen’s market research team to additional resources and expertise in the areas of export finance, shipping, documentation and compliance- Created a formal (confidential) company report and presentation to suggest where exportation of Sunnen products should take place in five new international countries

Columbia, Missouri Area

- Reported to the Director of Public Relations and Advertising and served on the Marketing Department- Worked closely with the VP of Marketing to increase social media presence- Developed and directed the social media plan for the chapter to manage social media outlets of the chapter- Monitored and updated Alpha Phi’s Facebook, Twitter, Instagram, and Tumblr accounts daily- Monitored 315 accounts for violations of Social Media Policy, working with Director of Watchcare on policy- Updated and enhanced the Alpha Phi chapter website with new chapter information, contact information and photos- Participated in Officer Transition upon taking office and after the completion of the term

Columbia, Missouri Area

- Helped organize Red Dress Gala and Rockin’ Red Dress Poker Tournament (Raised $23,000)- Created invitations and programs for the Red Dress Gala and Rockin’ Red Dress Poker Tournament- Developed and executed philanthropy’s social media campaign- Generated new ways to market and advertise philanthropy events; Worked to increase attendance

Columbia, Missouri Area

- Directed activities related to ritual review, formal chapter, and initiation set up

Parkway School District

Bachelor Of Science In Business Administration (Bsba), Marketing

Activities and Societies: Alpha Phi International Women's Fraternity

International Marketing, Finance, Junior

Studied abroad in Bergamo, Italy through the Robert J. Trulaske, Sr. College of Business.