Developed tailored audience experience for each specific game by creating customized marketing campaigns which included scripts, music, interactive games, giveaways, etc.Coordinated with local businesses to establish sponsorships and revenue for the departmentMaintained up to date brand standards and implemented them into marketing strategiesCreated alternative fan-based experiences to adjust for COVID-19 restrictions

Drove engagement and interaction with University sport teams' followers; created and designed graphics that were posted on multiple social media sites to highlight Gameday promotion, highlight individual athlete & team achievementsMaintained and enhanced the highpointpanthers.com official website. Kept the website fresh and up to date with latest information and social media trendsCollaborated with athletic department and communications team to develop new social media campaignsWorked closely with opposing university teams to ensure compliance with their brand standards and legal copyrightsMaintained cohesive brand strategy consistent with University and athletic department requirements

At Conover and Gould, I was part of a small team of people who supervised and worked on a national teacher campaign called LifeChanger of the year. I reached out to media all of the United States informing them of teachers who were nominated in their area. I created press releases to be published in newspapers and magazines.My main duties were to:* Marketing consultant assigned to National Life Group Foundation; designed nation-wide marketing campaign focused on National Education - LifeChanger of the Year award* Responsible for project management of the LifeChanger of the Year award program; including meeting deadlines, setting daily tasks, scheduling work* Wrote press release statements for nominated educators* Researched and initiated contact with appropriate media outlets for each nominee to highlight their nomination and achievements* Developed and managed spreadsheet to capture and organize relevant information on nominees for use by team* Monitored website traffic by analyzing click-through rate and adjusted website design to improve user experience* "Hijacked" Twitter hashtags to increase program awareness

While at Agenus, I was able to*Collaborated with the communications team to promote Agenus and its successes to the media* Updated the social media pages (Twitter, Facebook) to inform public on relevant research projects and achievements * Helped create media press releases announcing new research, clinical trials and hires for the company.* Used Excel and Powerpoint to create informative and useful charts and presentations for investors.

I had the amazing opportunity to be an intern for representative Harold P. Naughton of the Commonwealth of Massachusetts. Some of the things I did included* Updating News media about different things Rep. Naughton was doing* Helped organize different events for Rep. Naughton by finding locations, sending out invitations, and getting vendors* Researched different topics within the districts that Rep. Naughton represents to help him create new bills * Worked with full time staff members on different projects such as passing a new bill, sitting in on hearings, and listening to constituents and their concerns