Haley Jernigan , Mba Email & Phone Number

United States

North Carolina, United States

Athens, Ohio, United States

• Communicate with 20 partners and assist with execution of sponsorship activations that increase brand awareness, create earned media, and satisfy partner goals and objectives
• Track and manage inventory through Live 365 Microsoft CRM Dynamics system to help maintain partner exclusivity and provide a clear understanding of existing sponsorship activations
• Provide impact for partners by designing branded graphics that fulfill contractual obligations and brand needs
• Execute sponsorship proposals that showcase financial and marketing value that can be utilized in the prospecting of clients
• Draft presentations that highlight the success of sponsorship activations and include asset imaging to influence partnership retention and create long-term partnerships
• Program and operate stadium videoboard system to improve in-game experience for fans and provide brand exposure for Ohio Sports Properties partners

• Create on average 4 posts/week on social media platforms that highlight center happenings and employer visits
• Saw 19% increase in Instagram following between August 2021 and February 2022
• Oversee undergraduate student with a vested interest in social media on a weekly basis
• Analyze data and engagement trends to determine optimal posting times and most popular content

Blacksburg, Virginia

• Developed, promoted, and executed marketing plans for women's tennis
• Led squad meetings consisting of 5 external members made up of both department interns and full-time staff to execute the season agenda
• Created and executed promotions such as International Appreciation Match, Ut Prosim Match, and Winning at Love
• Produced scripts, timing sheets, memos, and all necessary materials to pass out to external staff
• Oversaw men’s tennis, mentoring an additional marketing intern on that sport Developed, promoted, and executed the marketing plans for volleyball
• Increased average volleyball attendance by 8.9% from the 2018 season

Virginia Tech

• Aided in the production and broadcasting of Virginia Tech Olympic Sporting Events
• Technical Director with in-depth knowledge of Ross Acuity and Ross Carbonite Switcher systems
• Use Dreamcatcher replay systems as a replay operator
• Chosen to present alongside Athletic Director at the Virginia Tech Board of Visitors meeting about ACC Network launch experience
• Programmed Ross Acuity switcher for the 2019-2020 Women’s Basketball season

Norfolk, Virginia Area

I worked one-on-one with customers to create a welcoming and positive environment by attending to each customers wants and needs. I worked to make sure the store remained clean and the machines are taken apart and washed down as well.

Virginia Beach, VA

EWR Management Group is a small, local marketing company. I worked as an intern over the summer writing blog posts, updating our Facebook page, working one-on-one with clients to improve their websites, and conducting journalistic interviews with employees at multiple companies and charities.

Master Of Sports Administration - Msa, Sports

Activities and Societies: Women in Sports at Ohio University

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: MBA Executive Committee Women in Sports at Ohio University

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Education record