Day-to-day planning lead across accounts within the auto, B2B, and tech (wearable and fintech) categories. Managed campaign planning and buying for each client to achieve various business objectives ranging from an efficient increase in short-term sales to long-term lifts in brand awareness.Drove proactive thought leadership forward with bold and original content to innovate brands and expand reach among Gen-Z and millennial target audiences.Responsible for the growth of direct reports and collaboration with external agencies to provide clients with holistic marketing strategies.Channels: TV, Radio, OOH, Print, Social, Podcasts, OTT, Programmatic, Custom Digital PartnershipsAccounts: CarLotz, Current, Klarna, New Business, WHOOP, WeTransfer, ZendeskMarket focus: Local, National, Global (US, UK)

Day-to-day client client overseeing annual planning for a $30M financial portfolio focused on the Southeastern region. Responsible for the growth of direct reports and close collaboration with external agencies relationships to present the client with holistic market plans.Established a local market approach to deliver the highest ROI and achieve set acquisition goals. Implemented brand-firsts from influencers to cookie-less performance tests, and provided weekly thought leadership to remain agile in an ever-changing marketplace.Channels: TV, Radio, OOH, Print, Social, Programmatic, Influencers, Digital Direct, Custom Partnerships, Event/Team sponsorships, SearchAccounts: Regions BankMarket focus: Local (US)

Developed global media strategies and market plans across 6 client verticals within the client portfolio as the day-to-day comms planning and client liaison. Managed the client, cross-functional team, and external creative agencies and partner relationships.Built strategic audience and brand approaches to implement tried-and-true digital and experiential client-firsts for new product launches and existing category expansions both globally and within the US. Responsible for creating the fully built out media strategies, plans, global roll out approach, and C-Suite decks. Spearheaded 41 global competitive and market landscapes to deliver insights tailored for 5 brands and multiple products to inform product and market roadmaps across cross-functional client teams.Planned quick-turn to full year campaigns with planning leadtimes ranging from 5 days to 4.5 months.Channels: OOH, Radio, TV, Print, Activations, Digital Partnerships, Programmatic, Social, SEO/SEMAccounts: Facebook, Inc.Market Focus: National, Global (APAC, EMEA, LATAM, AMER)

Channels: OOH, TV, Radio, Print, Activations, Digital Partnerships, Programmatic, Social, SEO/SEMAccount: Facebook, Inc.Market Focus: Global (APAC, EMEA, LATAM)

Channels: OOH, TV, Radio, Print, Activations, Digital Partnerships, Programmatic, Social, SearchAccount: Facebook, Inc.Market Focus: Global (APAC, EMEA, LATAM)

Development Coordinator for a local, tri-county non-profit supporting and providing court advocates for children in custody of the state and within the court system.Spearheaded volunteer coordination (recruitment and day-of management of 300 volunteers) and event promotion for the Annual Auction, an event responsible for 78% of the FY revenue.Compiled donor outreach data to identify prospects and marketing channels for fundraising events.Wrote all social, website, donor content, and press outreach materials (press releases, media kits).