Product Marketer
Develop and execute go-to-market strategies for Lumanu, specializing in market segmentation, target audience identification, and messaging development.Play a key role in crafting user-centric messaging and content for in-app announcements, tooltips, banners, emails, help articles, and surveys.Collaborate with leadership to align product positioning and messaging with market and target audienceWork closely with cross-functional teams, including product, design, sales, and customer success, to gather customer feedback and success stories for incorporation into product development.Actively participated in UX workshops and design sprints, fostering a user-centric mindset within the product marketing function.Conduct user research for insights into preferences, pain points, and behaviors.Conduct key account research as part of revenue operations tasks, contributing to strategic decision-making and business growth.