• Develop digital content aligned with commercial strategies and desired customer experiences for key global brands, while learning to use Veeva Vault PromoMats for promotional material• Gain experience in agency management and strategic direction by working with agency partners• Work cross-functionally with global and U.S. marketing teams to support brand promotion and ensure compliance• Write announcements to effectively communicate updates and initiatives to the global community

• Conducted market research to identify which social platforms reach target market best to grow brand’s social presence • Analyzed online platform data to determine strategy for leveraging drip campaigns to increase audience interaction • Identified opportunities from podcast transcripts to create content for other media vehicles using AI technology

• Created compelling story content on variety of topics including pop culture, biographies, and DIY info to maximize reach/engagement and optimize campaign clicks, conversions, and ROI• Edited articles and rearranged story lines to improve performance metrics and drive user involvement • Collaborated closely with cross-functional associates to develop online, paid advertising content for key initiatives

• Cultivated customer relationships demonstrated detailed product knowledge to drive repeat business • Devised impactful promotional sales strategies to effectively strengthen the brand’s online presence

• Greeted customers and discussed dietary needs while preparing organic, locally sourced, and nutritious food• Assisted with marketing strategies and initiatives by participating in social media content to promote the friendly environment and healthy food options available in a community environment

• Designed personalized string bracelets, strategically marketed, and successfully sold via social media platforms• Donated all profits, in memory of my cousin, to the Minding Your Mind Foundation