Haley Sample Email & Phone Number

Kirkland, Wa, Us

Kirkland, Wa, Us

• Manage grand opening strategy and communications for all new store openings company-wide. • Create, manage and implement advertising campaigns geared towards driving brand awareness, traffic and sales. Media vehicles include audio, print, OOH, digital and mobile.• Brief and manage internal creative and external media agencies and vendors.• Collaborate with internal Marketing partners (Email, Direct Mail, Membership, MasterCard, Gift Card, and Ecommerce teams) and work… Show more • Manage grand opening strategy and communications for all new store openings company-wide. • Create, manage and implement advertising campaigns geared towards driving brand awareness, traffic and sales. Media vehicles include audio, print, OOH, digital and mobile.• Brief and manage internal creative and external media agencies and vendors.• Collaborate with internal Marketing partners (Email, Direct Mail, Membership, MasterCard, Gift Card, and Ecommerce teams) and work cross-functionally with external teams (Public Affairs, Retail Operations, Visual Merchandising, and Field Outdoor Educational Programs) to develop integrated grand opening campaigns. • Create and manage budgets totaling $2.5 million for assigned advertising campaigns. Show less

• Drive the growth and optimization of paid media channels for local marketing campaigns including paid social, programmatic and endemic partners.• Lead the dynamic weather program focusing on contextual targeting through weather in both social media platforms and ad networks. • Successfully spearheaded social media campaigns around key REI experiences & events on Facebook, Twitter and IG including vendor collaboration support and content creation. • Managed regional local social… Show more • Drive the growth and optimization of paid media channels for local marketing campaigns including paid social, programmatic and endemic partners.• Lead the dynamic weather program focusing on contextual targeting through weather in both social media platforms and ad networks. • Successfully spearheaded social media campaigns around key REI experiences & events on Facebook, Twitter and IG including vendor collaboration support and content creation. • Managed regional local social program for over 30+ field teams- approving and providing support. Show less

Greater Seattle Area

• Draft project schedules, creative goals and project briefs for brand and product campaigns. • Collaborate with product and regional teams to shape marketing and merchandising campaigns for each season; collecting input and feedback from global partners. • Schedule and lead creative reviews and launch plan for brand and product campaigns between key marketing departments (social media, PR, paid media, .com, retail and global); making sure teams are synced. • Help collect and… Show more • Draft project schedules, creative goals and project briefs for brand and product campaigns. • Collaborate with product and regional teams to shape marketing and merchandising campaigns for each season; collecting input and feedback from global partners. • Schedule and lead creative reviews and launch plan for brand and product campaigns between key marketing departments (social media, PR, paid media, .com, retail and global); making sure teams are synced. • Help collect and report on KPIs for brand and product campaigns with key marketing departments to share with the larger audience. • Communicate creative deadlines and strategic marketing plans with 50 global partners; including both distributors and subsidiaries. Show less

Greater Seattle Area

• Coordinated and executed all logistics for large national tradeshows (Outdoor Retailer) including; contract management, logistics planning with external third parties, managing on site coordination and logistical elements of event; food and beverages, room set-ups, audio visuals, entertainment, etc.• Planned and implemented bi-annual sales meetings for over 100 people including; agenda development, site selection and procurement, managing select team schedules and program implementation.… Show more • Coordinated and executed all logistics for large national tradeshows (Outdoor Retailer) including; contract management, logistics planning with external third parties, managing on site coordination and logistical elements of event; food and beverages, room set-ups, audio visuals, entertainment, etc.• Planned and implemented bi-annual sales meetings for over 100 people including; agenda development, site selection and procurement, managing select team schedules and program implementation. • Managed event calendars for National accounts and key marketing meetings with retailers. Show less

• Assisted Development Director in all event planning logistics for the “Annual Connector Awards Event” at Beneroya Hall.• Procured sponsorships and coordinated logistics with sponsors in media recognition, day of recognition and managed attendees.• Coordinated all logistics of 5 award winners and speakers from around the nation including travel and accommodations.• Coordinating all food and drink with Benaroya and donated beer and wine with different vendors.• Managed all… Show more • Assisted Development Director in all event planning logistics for the “Annual Connector Awards Event” at Beneroya Hall.• Procured sponsorships and coordinated logistics with sponsors in media recognition, day of recognition and managed attendees.• Coordinated all logistics of 5 award winners and speakers from around the nation including travel and accommodations.• Coordinating all food and drink with Benaroya and donated beer and wine with different vendors.• Managed all administrative tasks including tracking all attendees and ticket sales in Salesforce, following up with thank you’s and gift receipts, mailing save the dates and invitations. Show less

Leavenworth

. • Wrote and edited several successful government and private grants, including a $300,000 Self-Help Homeownership Opportunity grant targeted at new affordable housing development. • Managed and coordinated all third party contracts for the environmental review process of NEPA/SEPA for new development. • Constructed and maintained a working partnership with local governmental agencies including overseeing of all logistics of meetings, developing and co- presenting numerous… Show more . • Wrote and edited several successful government and private grants, including a $300,000 Self-Help Homeownership Opportunity grant targeted at new affordable housing development. • Managed and coordinated all third party contracts for the environmental review process of NEPA/SEPA for new development. • Constructed and maintained a working partnership with local governmental agencies including overseeing of all logistics of meetings, developing and co- presenting numerous presentations on new development and providing regular updates on progress of project. • Conceptualized and created media outreach around new development including newspaper articles, website updates, handouts and video projects. • Coordinated all resale’s and refinancing of affordable homes in a 20 home portfolio. • Scheduled and lead all CC&R committee meetings and planned neighborhood events. Show less

• Managed a State contracted project to inventory all low-income housing in Washington.• Designed and implemented a survey and database to collect information for project.• Supported Executive Director in grant writing and ad hoc research projects

B.A

I Bellingham, Wa.

Bachelor Of Arts, Political Science

Masters, Public Administration; Sustainable Development And Nonprofit Management

I Eugene, Or.