Haley Spezial Email & Phone Number

Fort Lauderdale, Florida, United States

• Clients: Unleashed Brands and Urban Air Adventure Park• Build client relationships and effectively negotiate and drive scopes of work.• Create and develop new opportunities with existing clients to maximize account and revenue growth.• Monitor and communicate agency opinion on current marketing and industry issues or trends.• Analyze and present client revenue and sales data.• Provide leadership, support, and ongoing guidance to junior team members.

New York, New York, United States

• Client: Nationwide• Influenced the efficiency and quality of work and advocating for the agency/client relationship.• Developed effective strategies and briefs to solve the client’s business problems.• Helped lead cross-functional teams inclusive of strategy, creative, media and production.• Mobilized and drove the integrated team towards forward progress, action and results.• Assisted in the training and mentoring of junior team members and supporting the development of these team members.• Managed client objectives, expectations and timelines and communicated changes in direction to internal team members.

New York, New York, United States

• Client: E*TRADE• Performed tactical plans and daily program execution to accomplish delivery of integrated client advertising campaigns. • Monitored progress, implemented changes, shared updates and formulated possible remedies for challenges as needed. • Oversaw the development of cross-channel marketing campaigns across broadcast TV, radio, print, digital, social, and display.• Developed strong relationships with clients through total immersion in business.• Advocated for breakthrough creative that delivered results by developing and delivering persuasive POVs backed by data and research.• Owned the client budget to manage costs and deliverables.• Worked on the E*TRADE Super Bowl LVI campaign.

Greater New York City Area

• Clients: Honeywell, eBay, Samsung• Partnered with project management to coordinate multi-channel marketing plans.• Reviewed all jobs for consistency with brand guidelines, client direction, creative strategy, and overarching objectives.• Liaised with, and acted as the link between, the client and agency by maintaining regular contact with all stakeholders.• Assisted in the development of presentations across strategy, creative, and production.• Sourced, identified, and packaged consumer and culture news/trends, inspiring agency and client team’s strategic and creative development.• Ensured internal and external communication flowed effectively and accurately.

Greater New York City Area

• Clients: Make-A-Wish America, Muscular Dystrophy Association, Habitat for Humanity NYC• Proficient in direct mail and digital marketing communications• Proactively managed account relationships delivering regular status updates• Communicated projects and potential risks to internal team and client• Responsible for client billing

Greater New York City Area

New York City Area

Greater New York City Area

• Accredited as a Junior Researcher in Author Keith Blanchard book, It's All in Your Head

Bachelor'S Degree, Strategic Communications

Activities and Societies: Sigma Sigma Sigma- Delta Beta Chapter, Member of the Public Relations Student Society of America, Communications.

Italian Language And Literature

Attended classes at AEF during a semester abroad in Florence, Italy.

Education record

Activities and Societies: Varsity Cheerleading, Vice President of the Dance Club, Peer Tutor/Mentor, Secretary of Spanish Club, Member.