John Sokol Email & Phone Number

Sarasota, Fl, Us

Miami/Fort Lauderdale Area

Sam’s Club Acquisition. Led setup/execution of email platform for Sam’s Club 2019-2020 acquisition campaigns with email retargeting/segmentation/omni-channel retargeting as key tactic exceeding new customer acquisition goal by 20-40%.Regional Furniture Retailer Retention. Revamped CRM and Email Retention program by leveraging ecommerce integration tactics including shopping cart abandonment, browse/predictive campaigns and in-store POS data to profile and segment customers.

Washington D.C. Metro Area

Lead agency and client stakeholders on email/CRM strategy, planning and execution. Develop data driven quarterly plans to drive business growth and technological innovation and creative enhancement.• Program Management Success. Reduced lead cost and positioned email channel as 2nd largest driver of sales leads behind SEM with 1/10 of budget, retention and lowered acquisition costs.

Greater New York City Area

Digital Account Lead acting as remote liaison servicing Cadillac NYC clients for MRM team in Detroit. Oversee digital production for desktop/mobile sites, online display advertising and CRM/Email. Ensure delivery of the best possible product, firmly grounded in a thoughtful, strategically sound understanding of the client’s business, the account’s long-term direction and the tasks at hand.Ensure client work is executed to the highest level of quality – on time and on budget.

Bradenton, Fl

Led all key client digital marketing strategies, business development initiatives and technology decisions for company products and services.• Client Success. Led team in developing and executing marketing campaign for Chrysler’s Northeast Business Center for a digital email campaign to in-market shoppers and CDJR owners in the NE US. Oversaw and developed creative for Chrysler internal marketing team.• Oversaw the implementation of a major new technology platform which included sourcing and selecting vendors, negotiating contracts, on-boarding, testing systems and training internal teams, transitioning assets and clients to new platform.• Automotive B2B Marketing. Developed database strategies and led digital campaign development for clients marketing to car dealerships across the U.S. Leveraged social media, webinars, PR, email, landing pages and re-targeting to generate high quality leads for clients including Equifax, Dealerrater, Eleadone, Ziebart, Netsertive and others.Manage and create integrated online marketing campaigns for B2B and B2C clients including auto dealers, online retailers and local businesses.• Marketing Automation Success. Developed campaign creative and setup infrastructure for sophisticated triggered email campaign for a new automotive marketing program.

Organized, edited, and proofed 350+ slides for Fortune 500 semiconductor manufacturer's annual investor/analyst conference. Succeeded in guiding printers to produce 500 short-run digital books with 48-72 hour turnaround for entire project.

Sarasota, Florida Area

Worked on a start-up company that developed a database driven website and resource for health conscious consumers and allowed for rating foods by taste.- Developed the branding, logo and site architecture- Implemented processes to capture food items for building out the database- Built a Facebook audience of over 1,500 fans by leveraging a brand of products in the database- Led platform and vendor selection for site build

New York, Ny

Marketing DirectorBuilt in-house marketing team responsible for B2B marketing via email and direct mail. Led rebranding of corporate identity, website redesign and collateral materials including pitch books and presentations.• Major Wins. Wrote and packaged winning RFP responses that played pivotal role in capturing clients including Timberland and Levi’s, resulting in $10M in new revenues.• Print/Digital Media. Secured media buys for online display banners and print ads with major publications including New York Times, New York Post, and Women’s Wear Daily.

Led entrepreneurial venture from concept to thriving operation distinguished by a unique brand. • Revenue Growth. Ignited revenues with 300% increase from first to second selling season.• Comprehensive Branding. Developed complete portfolio of marketing tools and PR outcomes including sales collateral, B2B website, pay-per-click campaigns, affiliate marketing program, and editorial placements/product reviews.• Strategic Alliances. Forged partnerships with retailers including Saks Fifth Avenue and a major retail catalog by cultivating relationships from trade shows and website leads.

Chaired special events marketing committee for fund raising events. Mentored a 13 year-old boy through a school-based program for one school year.

Produced corporate identity portfolio including newsletters, reports, and signage. Led internal design team to produce marketing collateral within tight budgets. Guided website enhancement including content management, database of online listings, demographic profiling, and online surveys. • Rebranding Initiative. Created fresh look and compelling messages by leading multi-disciplinary team of to develop eye-catching corporate sales kit, corporate website, and internal communications.• Award. Won Employee of the Year award for outstanding performance.• Industry & Company Recognition. Received acclaim for work from CEO of Hasbro and from President of 34th Street Partnership. Acquired multiple internal letters of recognition from Newmark executives.

Organized all illustrations, charts, and maps for major Draft Environmental Impact Statement for NYC Department of Sanitation. Produced large amount of CAD drawings.

Strengthened product development as member of team planning product launches for 3 major licenses in time for holiday season: Nickelodeon, Star Trek, and Flintstones. Steered several components of product kits from prototyping to manufacturing.

Managed CAD drawings, prototypes, and presentation drawings for scientific and audio equipment for clients including Perkin Elmer and Otari.

Bfa, Industrial Design

Professional Certification, E-Commerce/Electronic Commerce

Education record