Mikey Yoder Email & Phone Number

Fort Lauderdale, FL, US

Fort Lauderdale, Florida, United States

• Overseeing the end-to-end management of high-budget campaigns, including planning, execution, optimization, and performance analysis.
• Collaborating with other departments (strategy, account management, analytics) to integrate paid social with broader marketing efforts.
• Providing guidance, training, and mentorship to junior team members to foster a collaborative team environment to drive innovation and growth.

Fort Lauderdale, Florida, United States

• Managed a team of associates in Media Planning, Activation, and Analytics to promote growth, expand internal resources and improve the agency’s expertise in Paid Social.
• Lead media communications with vendors, partners, clients, and cross-department to ensure optimal understanding of marketing and business goals, plans, and execution.
• Established measurement tools through partnership and integrations with Ads Managers and Servers to improve client’s KPIs such ecomm revenue, brand, and conversion lift.

New York, United States

• Developed and implemented comprehensive paid social strategies across all social platforms, including Meta, X, LinkedIn, TikTok and Snap, tailored to clients' goals.
• Analyzed and interpreted campaign performance data, generating insights and recommendations to enhance strategy and achieve KPIs.

New York, New York, United States

• Managed cross-channel media plans and activations, including the intricacies of paid social media activation, media math, media billing processes, and media campaign performance analysis for multiple clients.
• Focused on strategy, planning, account optimizations and tests through Facebook, Snapchat, LinkedIn, Twitter, AdWords, Bing, etc.

New York, New York, United States

• Assisted in the development, management and reporting of campaign optimizations for Social and SEM advertising campaigns.
• Monitored and managed all cross-channel media campaigns on a daily basis to ensure metric goals are met for each client.

Fort Lauderdale, Florida

• Engaged in online communities by executing content creation, social activation initiatives and authoring spontaneous conversations in the social landscape.
• Partnered with integrated brand teams to concept and solve client projects and bring new thinking to brainstorms.
• Provided monthly and weekly social reports in addition to key insights, recommendations and competitor analyses.
• Assisted in development of influencer program and identify influencers to activate on behalf of assigned client.
• Collaborated with assigned clients to support social media activations during live events (e.g.: Super Bowl, Holidays, etc).
• Played an active role in developing comprehensive strategies that use social media marketing techniques to increase client visibility, membership and traffic.

Fort Lauderdale, Florida

• Worked as part of an integrated media planning and buying team, applying media strategies to achieve clients’ objectives.
• Utilized media planning tools and programs to develop supporting analyses necessitated for media plans and marketing budget recommendations.
• Reviewed media buys and post-buy analyses to ensure that each is in conformity with media plans and guidelines to provide comprehensive performance recaps.

Bobby E. Leach Student Recreation Center

• Supervised front desk including the handling of all guest relations.
• Scheduled patron’s appointments for class reservations and rental equipment.
• Served as First Responder to all emergencies dealing with health and safety.

• Personally created and produced social media campaigns, increasing post reach by 400%.
• Engaged in social media traffic on Facebook and Twitter.
• Tracked online accounts relating to page views and post reach.

Tallahassee, Florida, United States

• Published social media content.
• Managed station's reputation.
• Wrote and recorded voice overs for on-air commercials.
• Promoted to head of scheduling and appointments within the first 30 days of employment.

Bachelor'S Degree, Digital Communication And Media/Multimedia

Activities and Societies: Phi Sigma Theta - National Honor Society, InternatioNOLE club memberTV News Anchor for FSU Seminole Showcase.

Bachelor'S Degree, Speech Communication And Rhetoric

Activities and Societies: Phi Sigma Theta - National Honor Society, InternatioNOLE club member

Associate Of Arts (Aa), Communication And Media Studies

Activities and Societies: TCC Musical TheatreTheatre & Forensics Scholarship Recipient, Curtain Call, Musical Theatre

High School Diploma, Medical Science

Activities and Societies: Musical Theatre, Drama, ChorusMember of the International Florida Thespian Society since 2008. Medical Academy.