Haley Thatcher Email & Phone Number

Portland, Oregon Area

Remote

• Coordinated the planning and execution of three to seven custom research projects at any given time while working remotely
• Worked within an interdisciplinary team to ensure smooth, timely, execution of projects
• Created and maintained all project documentation for internal teams and external partners, including screeners, moderator guides, detailed protocols, and more
• Estimated internal project costs and negotiated with vendors in order to optimally price projects for proposals

Corvallis, Oregon

• Analyzed qualitative and quantitative data from custom research projects to find actionable insights; wrote impactful reports that clients used to make important strategic decisions
• Collaborated with the Chief Research Officer (CRO) to develop and commercialize the innovative, online emotions-testing research technique used to uncover the implicit emotions that drive consumer behavior
• Piloted the new technique with two leading CPG companies, obtained feedback, resolved problems, and launched the technique

Remote

• Contributed to a research study, authored by members of the OSU marketing faculty, that was published in the Journal of Macromarketing.
• Gathered text and image data from the six research subjects’ social media profiles and used guiding research questions to sort the data.
• Prepared a written qualitative analysis, from which examples and ideas were recurrently applied throughout the manuscript.

Corvallis, OR

• Collaborated with the Chief Research Officer to conceptualize and design an innovative online survey, which uses images to uncover implicit emotions and the visual cues that drive consumer behavior.
• Compiled a comprehensive set of digital images, which entailed selecting, analyzing, and assigning codes to over 150 images.
• Developed and administered the pilot survey; gathered feedback from respondents and made improvements.

Corvallis, Oregon

• Evaluated the commercialization potential of technologies and business concepts using primary and secondary research.
• Analyzed key market, competitive, and customer trends for specific business cases and products.
• Created reports and presentations to communicate relevant market information and made informed recommendations to clients based upon research findings.
• Gathered applicable information and assisted with decision-making during the planning of the Accelerator's Mentor Program.

Corvallis, OR

• Hired as a TA for MRKT 488 (Personal Selling) after demonstrating a passion for learning and achieving.
• Helped students with content-related questions; resolved problems with the web-based learning management system.
• Collaborated with the professor to efficiently grade students’ homework and written exams.

Corvallis, Oregon

• Received job offer after exceeding expectations during six-month unpaid internship.
• Obtained a Property and Casualty License; applied certification toward the sale of auto, home and property insurance.
• Promptly carried out clients’ service requests and resolved concerns, ensuring a consistently satisfying client experience.
• Segmented the company’s customer database to discover sales opportunities that fulfill existing clients’ unmet needs.
• Cooperated with team to plan and promote a successful branding event that delighted over 700 clients and community members.
• Collected client information and updated the company’s database, ensuring current and accurate data.

Master Of Business Administration (M.B.A.), Marketing Research, 3.65

Activities and Societies: Beta Gamma Sigma International Honors Society

Bachelor'S Degree, Marketing, 3.63

Activities and Societies: Alpha Kappa Psi Professional Business Fraternity; Beta Gamma Sigma International Honors Society