-Develop video release and promotional strategies; run all social media accounts; promote videos to music bloggers nationally-Scouted locations and managed logistics for two student-led music video shoots, from pre-production to post-production

-Discovered and recruited local musical artists featured in “Niteskool Sessions,” a video concert series

-Advise local businesses and start-ups on marketing, brand strategy, and campaign implementations -Developed an app through The Garage at Northwestern, tracking COVID policies in Evanston restaurants -Established an ambassador program and partnership initiatives-Aggregated, analyzed, and presented data on market, competitors, and consumer profiles to assess market opportunity -Utilized Qualtrics software to analyze survey data from 150+ students to better understand demand drivers-Collaborated in weekly meetings with client executives to implement data driven promotional campaigns-Coordinated sponsorship of multiple on-campus events to build awareness; initiated social media strategy-Developed a brand guide for consistent logo, graphics, colors, and messaging on website and other digital platforms

-Dedicate 10+ hours weekly to practices, performances, and competitions; compete on both a national and international level-Improved reach through social media; grew Instagram followers by 200+ -Increased ticket sales by 25%; publicized upcoming events through original blog post content

-Managed and created original content for posts across social media platforms and website to market platform’s functionality and customer success stories in identifying and increasing engagement of online fans for NFL, NHL, and other sports teams-Authored articles and guest posts to be featured in sports magazines and other media outlets for native advertisements-Researched and conducted outreach to sports media publishers for article placements-Contributed to logo, website, and other marketing material design to ensure consistent presence across all digital platforms

-Increased audience engagement and app downloads through managing campus social media presence and event sponsorships

-Assisted the manager in performance scheduling, artists interactions, and managing service, food, and gift shop issues

-Increased revenues through effective sales strategies, customer service, and merchandising