Food & Grocery

• Responsible for 12 markets including: Holland, Ionia, Sturgis, Coldwater, Hillsdale, Monroe, Adrian, Cheboygan, Petoskey, Gaylord, Charlevoix, Sault Ste. Marie• Conducted discovery sessions with local employers to better understand their immediate and long term hiring needs• Encouraged employers to realize their true potential by uncovering their unique value proposition and understand why they are a great choice • Manipulated ad copy and ad design with consistent on-brand visuals across multiple platforms• Researched current market trends and case studies for each client’s unique industry• Developed and presented comprehensive, budget friendly and innovative marketing strategies to assist with staffing needs• Reported results weekly with each client and made adjustments to campaigns as needed• Fostered relationships with third-party vendors such as ZipRecruiter• Utilized Salesforce CRM tool to track process with each client

• Planned and executed several events• Created custom campaigns for local businesses to generate leads• Provided training, support, and mentoring to teams in Holland, Ionia, and Allegan• Consolidated inside sales activity for the Ionia Sentinel-Standard to Holland • Recruited, Hired, and Trained incoming team members• Maintained communication between Sales, Accounting, News, Circulation, and Creative Departments to ensure smooth operation• Supported sales staff with presentations, proposals, research, etc.• Created and managed spreadsheets to track sales activity (in lieu of CRM tool)• Analyzed annual budget to provide input for Classified Department• Set, Distributed, and Monitored sales goals and budgets• Created and managed branding campaigns with local businesses• Set up email campaigns to attract more users to online contests• Executed all local promotions with support from sales teams• Achieved sales goals in 2018 reaching 125% of budget• Won 1st Place in ZipRecruiter Sales contest

• Supervised Classified team through training, support, and mentoring• Maintained daily Classified and Employment tasks• Executed new Classified Employment section• Launched first ever "Mega Jobs" section in June 2017 with over $26,000 in revenue• Connected with current and new clients for Employment packages• Tracked special sections and goals

• Connected with potential clients• Provided design examples to current clients• Learned to manage multi-line phone• Managed personal accounts, maintaining relationship with customers• Processed and maintained all local government and state legal notices, obituaries, and announcements.• Responded to all classified inquiries to capture sale, and exceed minimum set sales requirements from management• Acquired, processed, and edited all photos used in announcements• Obtain and study information about clients' products, needs, advertising history, and business practices in order to offer effective sales presentations and appropriate product assistance