Haley Larson Email and Phone Number

-Work with both national and international clients to gather requirements and implement full-scale Marketing Cloud Intelligence solutions-Took over a difficult project within one month of hire and completed all build under a tight deadline to client satisfaction -Work with maintenance clients to continuously improve and expand their use of Marketing Cloud Intelligence-Successfully completed all Marketing Cloud Intelligence certification requirements within 3 months of hire

-Managed the reporting infrastructure within Datorama to aggregate, manipulate and display data from multiple platforms and sources-Wrote Python and SQL scripts to bring in data from databases and APIs-Utilized RegEx to create custom measurements and dimensions within Datorama-Identified and implemented improvements in the reporting infrastructure to improve the maintenance load and accuracy of the data-Wrote documentation to preserve knowledge on Datorama’s reporting set-up-Produced weekly written reports for several clients on ad campaign performance

-Troubleshot and managed all data that came into Datorama through various connectors, including APIs, Python scripts and WinRed exports-Built and maintained dashboards within Datorama to help client teams visualize campaign performance-Answered complex questions about campaign trends from client teams using a variety of analytical tools, including Datorama, Python and Excel -Monitored mobile campaign performance in Salesforce Marketing Cloud and troubleshot issues using custom SQL queries-Wrote Python scripts to perform complex segmentation on email and SMS files for use within Marketing Cloud and Iterable

- Worked closely with analyst teams at four Dutch hospitals to build relationships and provide technical support- Utilized SQL to analyze adoption trends for key software functionality across ten Dutch hospitals- Successfully managed multiple rounds of a project wherein Epic employees across several international offices created software packages for Dutch hospitals- Completed language training at Regina Coeli to obtain A2 proficiency in the Dutch language- Created documentation and gave a large presentation on complex Dutch healthcare regulations to analysts across ten Dutch hospitals

- Utilized technical problem solving skills, including code debugging, to deliver technicalsoftware solutions to customers- Balanced conflicting priorities and deadlines across multiple teams- Communicated processes and instructions in both high-level summaries and detailed responsesto convey solutions to audiences with varying technical backgrounds- Worked closely with analyst teams at hospitals across the U.S. to build relationships and provide technical support for the software application- Collaborated closely across teams to resolve complex, integrated software application issues- Developed deep understanding of the Chronicles database to build and troubleshoot accurate reports and dashboards for end users- Utilized Excel pivot tables to analyze trends at hospitals and identify potential solutions

- Gave weekly presentations on study abroad programs offered through the University ofMichigan- Answered questions that students and parents had about study abroad by phone, e-mail, andin-person- Facilitated pre-departure study abroad orientation for hundreds of students

- Facilitated team-building and cultural immersion activities for South Korean students who were participating in the Summer in Michigan study abroad program- Helped students with their English speaking and comprehension skills through conversation

- Managed all translation requests submitted to the Language Bank - Updated databases that stored the Language Bank’s volunteer translators and all translation requests- Completed various research projects and produced articles for the Language Bank blog

- Analyzed large quantities of trade data and wrote final reports- Attended various business conferences on technical topics and wrote summaries- Volunteered for various projects with the political and public affairs sections, includingwriting a summary on a statistical research paper for a non-technical audience

- Pulled census data on various ethnic groups in Hamtramck and Detroit and analyzed trends- Completed a research project on common letter groupings in Polish last names

- Updated database and market research data- Researched the markets and infrastructure in three different cities in China and wrote a final report