Haley B. Email & Phone Number

Houston, Tx, Us

Austin, Texas, United States

Houston, Texas, United States

Increased year over year (YoY) web visitors by 632%; Increased YoY web traffic from search visits by 665%; Managed and maintained the website with landing pages, press releases, blog posts, case studies, videos; Responsible for managing trade show events and capturing qualified leads from booth visitors; Created all creative direction for events, paid campaigns, social media, web, content, and video; Managed promotion of all events, campaigns, and digital marketing; Launched a rebrand for web, social, content, video and sales assets; Generated a 300% increase in YoY leads from the website and social media.

Increased year over year (YoY) web visitors by 179%; Grew Linkedin to become the 3rd-lagest source of web traffic (before it was initially one of the lowest); Launched a rebrand for web, social, content, video and sales assets; Created, published, and promoted over 40 pieces of content every quarter; Maintain website for marketing purposes, including posting weekly blogs, press releases, and similar content, creating and optimizing web pages; Managing marketing campaigns across various mediums including web, email, social media, video and digital advertising channels; Build out web and landing pages, including design + development while adhering to W Energy Software brand guidelines; Collaborated with external Brand Agencies for a website redesign project; Successful creation and delivery of creative assets (print/digital) for paid and owned marketing channels, including ads, site banners, landing pages, emails, video and social media; Execute and manage social media calendar including concept, design elements, and posting.

Austin, Texas, United States

Conceived and executed strategic advertising campaigns; Designed print and digital marketing collateral including flyers, posters, banners, email designs, and social media content; Launched PR packages with copywriting, illustrations, and graphics to pitch to publications; Executed and devised the branding and interaction design of conceived advertisements in physical 3D spaces.

Austin, Texas, United States

Devised logo and visual identity; Conceived and maintained the brand identity and style guide consistently in all designed collateral; Designed compelling infographics and market reports; Created print and digital marketing collateral; Engaged in content development initiatives focused on building student and faculty engagement and awareness in specific areas of expertise; Produced multiple one-pagers; Ran email marketing campaigns; Assisted in website design; Executed and devised the editorial design of the 2017-18 annual report.

Austin, Texas

Conceptualized and produced a variety of client-facing projects, content, concept decks, packages, and designs for the award-winning studio practice of James Walker; Designed physical packaging for St. Louis punk rock band Sweat Shoppe’s debut album; Conceptualized logos, visual identity, and concept decks for Strange Skate apparel company; Produced packaging for experimental beers brewed by Thirsty Planet Brewery; Designed Thirsty Planet’s semi-truck exterior through executing a creative photoshoot; Advertised events sponsored by Thirsty Planet through creating various digital marketing collateral and advertising campaigns for social media; Oversaw work through to production/ publishing during press checks.

Bachelor Of Fine Arts - Bfa, Design

Education record