Betty AgencyPeriscope • Favorite Child • Creative Studios • Client Services

Quad MediaPeriscope • Media Services • Marketing Data & Analytics • Connections Planning

Participated in Quad’s early talent development rotational program, gaining experience in business areas from Digital Marketing to Human Resources.

- Devised media plans in accordance with clients’ paid social media advertising objectives on platforms such as Facebook/Instagram, Snapchat, Pinterest, TikTok, & Reddit- Built campaigns in-platform following specifications laid out by media plans (i.e. budget, flight dates, audiences)- Conducted daily spend pacing across all paid social campaigns, making optimizations to keep actual spend in line with media budget and planned flight dates- Analyzed campaign results against account benchmarks and provided strategic recommendations to improve ROAS of future campaigns- Trained new employees on all of the above tasks, explaining the reason for each task and protocols for successful completion- Utilized Spanish communication skills to foster equity and inclusion across geographically dispersed teams- Created an audience database to reduce inefficiencies related to audience overlap/duplication, and to mitigate the impacts of iOS updates on audience strategy

- Developed workplace productivity applications to assist owner with accounting endeavors- Collected, maintained, and reported student progress data through workplace productivity applications- Graded student work in all levels of reading and mathematics in a fast-paced environment while maintaining attention to detail- Tutored students one-on-one, in person and remotely, while fostering a supportive learning environment

- Instructed clients of all ages on the basics of rollerskating through group or private lessons- Took on clients, cultivated customer relationships, and managed the collection of payment for services- Scheduled customer events such as birthday parties, arranging for time allotments, food options, and activities- Directed elementary STEM field trips, supervising large groups of children in an educational environment- Enforced the rink's rules and policies, communicating with violators their breaches and informing them on how to comply- Managed transactions relating to admission, skate rental, food purchases, event planning, lessons, and skate purchases

- Took customer orders while fostering communicative connections and a positive dining atmosphere- Delivered orders to customer specifications in a timely manner- Managed payments and specialized orders through the point-of-sale system- Trained new employees on a variety of positions, explaining their roles, duties, responsibilities, and protocols (as a trainer)- Directed the flow of inventory through the restaurant, focusing on timeliness and correctness (as an expediter)- Maintained an equitable and manageable server to customer ratio, as well as a clean dining atmosphere (as a hostess)- Developed and communicated fundraising goals, directives, and incentives for the store's 2018 St. Jude's Create-a-Pepper sponsorship (as Hope Captain)

- Took customer orders in line with specifications and used the point-of-sale system to deliver them to the kitchen- Handled payments and tendered orders in the point-of-sale system- Managed buffet stock and directed kitchen activities to maintain stock- Prepared orders to point-of-sale receipts, following any necessary directions called for by company recipes- Maintained inventory by recording all supplies used and preparing items during low sales-volume hours