Haley H Email & Phone Number

United Kingdom

London/Germany

London, United Kingdom

• Affiliate Campaignso Worked with the Digital Marketing Manager on the running of the Dune affiliate program for the UK website and the European launch.o Day to day management of on-going paid partnerships with key publisher affiliates. o Compiled briefs for creative and content requirements.o Management of the affiliate portal, newsletter to publishers, update of messages and banners.o Liaised with the Dune affiliate account manager in the recruitment of new publishers.o Managed of one off campaigns and promotions. • Social mediao Supported the Digital Marketing Manager to formulate and implement both bought and earned social media campaigns. o Strategy, maintenance and management of Twitter & Facebook & Google + for all campaign activity.• Editor for SEO / Content Campaigns / Blogo Worked with the Digital Marketing Manager to help ensure the natural search content strategy is implemented. o Production of SEO friendly content for use in campaigns, social media and on the websites.o Production of campaign specific blog posts for use on and off the websites.• Marketing campaigns o Liaised with the Dune marketing and PR department. o Production of content focused customer acquisition campaign calendar.o Country specific acquisition campaigns.o Provided digital input into offline marketing activities.

• Managed Content Website maintenance, usability and functionality of both the Yellow Moon & Baker Ross website• Running & presentation of weekly website performance statistics using Google Analytics (especially for merchandising decisions for the website)• Blogging and social marketing experience• Writing of strategic marketing campaigns for launched blogging site (Patticrafts.co.uk) concentrating on improving unique visitors to site and spreading brand awareness through the use of social media • Photoshop to update and edit website images/banners for products & website pages (Level: intermediate)• Used Dreamweaver to build emails for Yellow Moon customer database (2-3 per week) and have experience using ecircle as our EPS. Trained to use Bronto.• Checked and proof read all emails that are sent to our customer database• Worked with Netcallidus on SEO & link building strategies using SEO mediums such as Google ad words external tool & open site explorer for popular and relevant keyword search and open site explorer. Also worked with No Porkpies on articles for SEO purposes.• Intermediate/Advanced HTML skills• Experienced using analytical tools such as Google Analytics and Coremetrics• Experienced using Magento ecommerce software and platform

• Increase both revenue and profit derived from BBC Shop website by creating a compelling shopping environment and driving sales from new and existing customers.• Contributed to strategic campaign planning• Responsible for campaign creative briefing, copy writing and proofing.• Built, tested and delivered emails using our email service provider's online interface.• Devised new initiatives to increase the number of email addresses on BBC Shop database (Social Networking marketing)• Increased the number of website competitions• Worked with marketing manager and BBC Shop suppliers to develop BBC Shop promotional plan in tune with retail calendar.• Used web analytics tools to evaluate site promotions.• Worked with reader offer teams to include BBC Shop offers in house magazines.

• Monitor competitor sets for Inserts and Brand Solutions onto established Excel system, to file and catalogue all competitor titles. To also monitor market share data.• Co ordinate mailing lists for Clients and agencies for advertising department.• Provide administrative and secretarial support to the DM sales Director and advertising team.• To produce a variety of documents and reports, ensuring that they are proofread and checked to a high standard of presentation.• Monitoring of all expenses and budgeting systems• Continuous updating and monitoring of all inserts bookings and options on ATEX booking system.• Built an understanding of the advertising teams and developed systems which assisted the smooth running of the department.• Assisted in the preparation of financial and statistical information as required by the DirectMarketing and Brand Solutions Team.