Experienced Digital Marketing Lead with a demonstrated track record:✦ Digital Marketing Planning: Orchestrating end-to-end digital marketing campaigns, encompassing web, SEO/SEM, email, social media, and display advertising.✦ Social Media Management: Cultivating and maintaining a captivating, unified social media presence across diverse digital platforms, elevating brand visibility and engagement.✦ Data Analysis and Reporting: Leveraging robust measurement and reporting methodologies to meticulously evaluate digital marketing campaign performance and provide actionable insights for continuous optimization.✦ Team Member Mentoring: Nurturing team growth and success by actively mentoring and collaborating, fostering a culture of excellence in digital marketing pursuits.

Led digital marketing initiatives for various automotive dealerships:✦ Online Advertising: Orchestrated SEM and Social Media ad campaigns, including strategy development, launch, monitoring, and performance reporting. Managed multiple Google Ads, Microsoft Ads, and Facebook Ads accounts directly, and contributed to strategic planning for agency-managed accounts.✦ Analytics & Reporting: Proficiently used Google Analytics, Search Console, Google My Business, and third-party tools/platforms. Regularly analyzed keyword performance, traffic, and leads to inform data-driven decision-making.✦ SEO & Local Search Optimization (LSO): Executed comprehensive onsite and offsite SEO activities, encompassing keyword research, competitive analysis, content creation, UX optimization, citation and link building, ranking tracking, and in-depth performance analysis.✦ Website Support: Directly oversaw several websites, provided technical support, updates, and maintenance assistance to dealers.✦ Website Migration: Managed seamless website transitions, including migrating to HTTPS and transitioning to new website providers.

✦ Data Analysis and Reporting: Aggregated data from various channels to analyze and evaluate advertising and SEO performance with various software tools (Google Analytics, Search Console, Google My Business, Ninja Cat Reports) and made recommendations to management.✦ Online Advertising (SEM and Social Media Advertising): Developed, implemented, managed and reported marketing campaigns on Google, Bing, and Facebook. Directly controlled several Google AdWords, Bing Ads, and Facebook Ads accounts. Participated in the strategic planning process and oversaw the implementation for other AdWords accounts that were managed by an agency. ✦ SEO & LSO: Performed various onsite and offsite SEO tasks. Some of the regular tasks included keyword research, competitive analysis, content creation, UX optimization, landing page CRO optimization, citation and link building, ranking monitoring, and performance reporting.✦ Basic website supporting: Directly controlled several websites and supported clients in content update and technical reparation. Managed client websites, namely, structure planning and content optimizing. Performed on-site issues tracking, complex bug reporting, collaborated with third party vendors and internal digital team to resolve website issues, A/B testing, usability analysis, conversion rate optimization, multi-variant testing.✦ Client and vendor management: Regularly consulted clients on digital marketing activities. Initiated contact and managed third party vendors on behalf of clients. Act as liaison between clients and vendors.✦ Colleagues mentoring: Trained and mentored new team members. Documented process to transfer knowledge and experience to other team members.

Transformed the corporate website for one of Canada's largest automotive dealer groups:✦ Keyword Research: Conducted comprehensive keyword research and collaborated closely with copywriters to enhance website content.✦ Local Search Optimization (LSO): Spearheaded local search optimization initiatives, including backlink and citation building.✦ Issue Tracking: Diligently monitored on-site issues and served as a liaison with the website support team, ensuring seamless bug reporting and resolution.✦ Competitor Analysis: Conducted in-depth competitor research, evaluating backlinks, scrutinizing search engine rankings, assessing content, and analyzing site structure.✦ UX Enhancement: Implemented A/B testing, conducted usability analyses, and executed strategic page layout modifications to enhance user experience.✦ Data-Driven Insights: Continuously analyzed website progress, delivering in-depth and insightful reports to inform strategic decisions.

Cooperated with team members to plan and execute the marketing strategies for the Vietnam market. Identified target market and created marketing initiatives aiming at increasing the Assist On brand awareness. • Surveyed international students using in-depth interview to uncover customers’ insights. Identified potential target segments and recommended appropriate promotional alternatives including social media advertisement and brand activation events. Successfully organized a picnic that engaged a great number of international students with Assist On brand. • Utilized Adobe Photoshop and MS Office to prepare print and electronic advertising to boost the company’s image through different media channels. Responsible for editing and writing articles to educate customers about the Canada education and immigration systems.

Administered and leveraged customer databases in accordance with the Privacy Act and the FINTRAC policies. Managed promotional activities targeting wholesale and retail segments. Delivered excellent customer services to ensure a high level of satisfaction. • Researched the market conditions, analyzed competitors to assist the management board in developing and executing marketing strategies to maintain and increase Transaigon’s share of the market. • Responsible for planning and preparing advertising materials for print and electronic media using Adobe Photoshop, Illustrator and InDesign. Assisted in the development and management of the company website using Wordpress.• Analysed the customer database to identify trends and loyal customers and recommended appropriate incentives to attract and retain customers. Gathered customer information and employed MS Excel to compile the database while ensuring the data is accurate and up to date. Maintained the data integrity through numerous error checking methods and validation procedures. • Delivered outstanding client service by performing financial transactions in accordance with the FINTRAC policies to protect customer confidentiality and prevent illegal transactions. • Utilized MS Excel to produce daily and weekly invoices to the company’s agents. Improved process speed and efficiency while preserving accuracy. Reconciled monthly statements issued by the partners against company transaction log to ensure error-free records from both ends. Maintained the integrity of over 3000 transactions on a monthly basis.• Coordinated a cross functional team to develop and execute the annual agents audit. Collaborated with team members to create procedure, negotiated with agents to schedule visits, trained members and delegated authorized staffs to perform the audit while meeting the project deadlines.

• Performed reception duties such as handling customers’ phone calls and email enquiries in a courteous manner and greeting and directing visitors to the appropriate staff members.• Prepared reports, spreadsheets and other contract documents for managers. Ensured documents orderliness and accuracy by categorizing and organizing files on a daily basis.• Contributed to the team success in closing numerous contracts and maintained a high level of customers’ satisfaction.

• Utilized proficient communication and interpersonal skill to foster conversations and assist tens of local students in improving English speaking, listening as well as writing skills.

• Formulated a quantitative questionnaire and conducted the online survey through SurveyMonkey with a sample of 120 individuals who smoke or used to smoke. Utilized statistical software SPSS and MS Excel to analyze and interpret the data to comprehend the motivations behind people’s decision to quit smoking. Successfully presented to professor and 50 marketing students.

• Worked with COO of Canada Athletes Now Fund to examine the brand equity. Incorporated secondary research as well as personal in-depth interview with potential donors to assess external and internal environments of the organization. Successfully identified critical problems and recommend strategy modification for the management. Project was presented to 30 marketing students and received complimentary feedback plus grade A from the professor.

• Used interpersonal and detail focus abilities to verify users and activities of hundreds of offices, laboratories, classrooms and athletics facilities across campus.• Effectively used enterprise software Vision FM and MS Excel to input, correct and update the university capital database. Contributed to the exact and up-to-date information of 30 buildings across Ryerson campus.