Haley Schachter Email & Phone Number

New York, NY, US

Remote - Westfield, NJ

Westfield, New Jersey, United States

Hoboken, New Jersey, United States

Greater New York City Area

• Launched new product positioning, collateral and sales training for programmatic video business, increasing product penetration from under 10% to over 30% of TripleLift’s overall business.
• Developed go-to-market strategy for TripleLift’s buy side products, ad formats and technology partner integrations.
• Worked with the Sales team as the subject matter expert on all products to enable more effective selling and communication in market.
• Conducted and analyzed market research and customer feedback to better inform product strategy and market positioning.

Greater New York City Area

• Owned multi-million-dollar sales pipeline for two of FreeWheel’s most strategic products, Audience & Measurement and Forecasting.
• Led executive level business review meetings with the world’s largest TV networks.
• Developed external partnerships to help increase product usage, drive growth and maximize revenue, for new and existing customers.
• Developed go to market commercialization plan and collateral, creating value, positioning and market strategies to successfully launch new and existing capabilities in market.
• Worked on cross-functional Agile teams, bringing client feedback and use cases to the creation of product strategy and roadmap.

Greater New York City Area

• Managed relationships with FreeWheel’s most strategic partners and explored ways to integrate technologies to enable customers to work more efficiently.
• Launched and led new partner integrations to grow revenue for not only FreeWheel, but also for our customers.
• Led trainings on new products and partner integrations for internal and external teams of top executives, effectively selling and communicating complex concepts.

Greater New York City Area

• Managed a portfolio of client projects of technology implementations, that ranged from project scoping through to completion.
• Worked cross functionally and acted as the project advocate to ensure that all tasks were completed within the defined program timeline.
• Delivered, documented and circulated the end to end project plan, including project activity, timing, ownership and wrap up.

Greater New York City Area

• Helped clients understand, use and troubleshoot technology and campaign issues, showing an ability to communicate and translate technical findings and information in a way that drives value for the customer.
• Learned new technology and acted as the first line of communication, to answer all technical questions and scenarios.

Greater New York City Area

• Built and maintained relationships with new and existing supply partners.
• Monitored overall supply and margin, and scaled networks as necessary to analyze current state of business.
• Worked with cross functional teams to maintain effective cost/ performance balance.

Greater New York City Area

• Worked with Client Service Manager to ensure all advertisers’ campaigns launched, delivered and performed as desired.
• Managed over 100 campaigns at one time, demonstrating strong organizational abilities and project management skills.
• Trafficked campaign ad tags and worked with clients to supply 3rd party reporting and campaign results.

New York, New York

Bachelor Of Commerce, Marketing

Activities and Societies: Queens Advancing Canadian Entrepreneurship Conference, Freshman Week Orientation Leader

Bachelor Of Commerce (Bcom), Business

Winter semester 2011 exchange to Herstmonceux, England

High School