Haley Williams Email & Phone Number

Kingsport, Tn, Us

New York, New York, Us

Leader placements we've received:• Gartner Magic Quadrant for Digital Experience Platforms (2024)• Gartner Magic Quadrant for Content Marketing Platforms (2024)• The Forrester Wave: Commerce Solutions for B2B, Q2 2024• IDC MarketScape: Enterprise Headless Digital Commerce Platforms (2024)• IDC MarketScape: Midmarket Headless Digital Commerce Platforms (2024)• The Forrester Wave: Experience Optimization Solutions, Q4 2024Achievements:💥Identified as top performer and asked to participate in the inaugural SPARK program at Optimizely. This program was created for top 6% of company to develop leadership skills and take on special projects.💥Lead mainstage speaker planning and presentation development across all Opticon events: Stockholm, London, & San Antonio. 4 keynotes. 2 panels. 5 fireside chats. 15 customers.💥Selected to lead & represent the Communications & Brand team at the marketing leadership team level while my manager was on maternity leave.Title also held: Communications Director

New York, New York, Us

As a member of the Global Communications team, I lead the analyst relations program. My goal is to ensure Optimizely is regularly in front of industry analysts and frequently mentioned in research and thought leadership channels.Leader placements we received:• Gartner Magic Quadrant for Digital Experience Platforms (2022, 2023)• Gartner Magic Quadrant for Content Marketing Platforms (2022, 2023) • The Forrester Wave: Digital Experience Platforms (2023) • The Forrester Wave: Content Management Systems (2023) • IDC MarketScape: Full Stack CMS (2023) • IDC MarketScape: Hybrid Headless CMS (2023) • IDC MarketScape: Enterprise B2B Commerce Applications (2023) Optimizely is a global software company with the leading digital experience platform (DXP). By implementing our DXP, users are able to orchestrate their content, experiment with every customer touchpoint, and monetize their business. With 700+ partners and nearly 1500 employees, we are proud to have been able to help over 9,000 brands –including H&M, PayPal, Zoom, Toyota and Vodafone – unlock their digital potential.Title also held: Senior Communications Manager

New York, New York, Us

🏆 Received a SPOT award in Q1 2022 for embodying the "Get it done together" company behavior• Served as the company's functional leader for influencer & analyst relations, setting strategic direction for the program and overseeing its success:• Created an annual plan that aligns to business goals and 'big bets'. • Developed internal/employee communications plans to communicate key news, industry insights, and announcements. • Coordinated executive speakers (C-suite), developed meeting agendas and scripts, and presentation slides for external engagements. • Developed onboarding materials for new joiners to educate them about the AR program. • Educated industry analysts (Gartner, Forrester, IDC, etc.) on company solutions to influence analyst research and win their endorsement during the sales process. • Built and fostered relationships internally and externally.• Establish and manage external engagement plans with industry analysts & influencers. • Initiated regular cadence of “Field Alerts” for the business, including evaluation highlights and relevant research summaries to share with GTM teams, product teams and executives• Partnered closely with the Product Strategy team to test GTM messaging, product development plans, etc. • Served as a strategic advisor for the marketing team via incorporating analysts and their research into marketing campaigns and programs.Title also held: Communications Manager

Johnson City, Tn, Us

Ntara is a digital agency that specializes in research, consulting, and web development and integrations. I served as our clients’ lead consultant, customer & UX researcher, and digital strategist. For Ntara, I supported corporate communications, services, partner and event marketing.• Served as the lead digital strategist for assigned clients in the technology, manufacturing and healthcare industries.• Co-led a pitch to secure a $1.2 million retainer with an existing client. • Interviewed clients and key stakeholders to determine the goals for the project and ensure the clients’ needs and expectations are met at the end of the engagement. • Consulted with senior leadership regarding their digital ecosystem, ecommerce, and customer experience (CX).• Conducted research (qualitative & quantitative), analyzed results, and presented insights and industry trends to understand the competitive landscape.• Developed personas and customer journeys to be leveraged by my clients to influence purchasing decisions, watch product demos, or make a donation. • Lead the overarching digital strategy and direction of client website projects, returning traffic gains of 24% and conversions up 49% YoY. • Developed company brand guidelines and all company rollout plan• Ideated and produced thought leadership articles for Ntara marketing campaigns • Produced co-marketing materials for event marketing, trade show booths, and digital campaign follow-ups. • Ensured Ntara branding and content was consistent across all partner websites.Accounts: Teradata, Converse, Johns Hopkins Children's Hospital, Trugreen

Kingsport, Tennessee, Us

• Developed both internal and external-facing content regarding complex chemical industry sustainability concepts (website copy, digital ads, presentations, etc.)• Worked with executive team leaders to produce external industry presentations for conferences and other speaking engagements.• Led the development of Eastman’s positioning around the 2030 Sustainable Development Goals (SDGs).• Co-led the creation of the 2017 Sustainability Report—collaborating with various stakeholder groups within Eastman to tell a cohesive corporate narrative.• Collaborated closely with marketing communications teams to develop sustainability messaging for both Eastman products and Eastman as a corporate entity.

Kingsport, Tennessee, Us

• Executed various website projects and initiated Google Analytics reporting for the department• Developed and communicated key messages to a multitude of audiences in the following markets: 3D printing, medical, durables, retail and architecture, and beverage packaging• Experienced in trade show coordination, photoshoots, video storyboards, and literature development• Worked closely with technologists, innovation managers, market development managers to develop literature, website content, and trade show strategies • Supported the full strategy and execution of a specialty plastics product launch—Eastman Amphora 3D polymer• Served as the co-content strategist for monthly social media campaigns and posts for Eastman Tritan™ copolyester as part of an overall end-consumer engagement strategy

Johnson City, Tn, Us

Johnson City, Tennessee, Us

• Wrote articles for the internal newsletter• Wrote, designed, and distributed direct mail leaflets• Devised and coordinated photo opportunities• Created and managed both blog and podcast content • Engaged with users on social media sites such as Twitter and Facebook• Gained meaningful networking skills at Johnson City Chamber of Commerce events

Master’S Degree, Digital Marketing

Bachelor'S Of Business Administration, Integrated Marketing Communications

Irg 1000 Humanized Growth Leadership Program