Haley Williams Email & Phone Number

Kingsport, TN, US

New York, New York, US

• Leader placements we've received:
• Gartner Magic Quadrant for Digital Experience Platforms (2024)
• Gartner Magic Quadrant for Content Marketing Platforms (2024)
• The Forrester Wave: Commerce Solutions for B2B, Q2 2024
• IDC MarketScape: Enterprise Headless Digital Commerce Platforms (2024)
• IDC MarketScape: Midmarket Headless Digital Commerce Platforms (2024)

New York, New York, US

• As a member of the Global Communications team, I lead the analyst relations program. My goal is to ensure Optimizely is regularly in front of industry analysts and frequently mentioned in research and thought.
• Gartner Magic Quadrant for Digital Experience Platforms (2022, 2023)
• Gartner Magic Quadrant for Content Marketing Platforms (2022, 2023)
• The Forrester Wave: Digital Experience Platforms (2023)
• The Forrester Wave: Content Management Systems (2023)
• IDC MarketScape: Full Stack CMS (2023)

New York, New York, US

• 🏆 Received a SPOT award in Q1 2022 for embodying the "Get it done together" company behavior
• Served as the company's functional leader for influencer & analyst relations, setting strategic direction for the program and overseeing its success:
• Created an annual plan that aligns to business goals and 'big bets'.
• Developed internal/employee communications plans to communicate key news, industry insights, and announcements.
• Coordinated executive speakers (C-suite), developed meeting agendas and scripts, and presentation slides for external engagements.
• Developed onboarding materials for new joiners to educate them about the AR program.

Johnson City, TN, US

• Ntara is a digital agency that specializes in research, consulting, and web development and integrations. I served as our clients’ lead consultant, customer & UX researcher, and digital strategist. For Ntara, I.
• Served as the lead digital strategist for assigned clients in the technology, manufacturing and healthcare industries.
• Co-led a pitch to secure a $1.2 million retainer with an existing client.
• Interviewed clients and key stakeholders to determine the goals for the project and ensure the clients’ needs and expectations are met at the end of the engagement.
• Consulted with senior leadership regarding their digital ecosystem, ecommerce, and customer experience (CX).
• Conducted research (qualitative & quantitative), analyzed results, and presented insights and industry trends to understand the competitive landscape.

Kingsport, Tennessee, US

• Developed both internal and external-facing content regarding complex chemical industry sustainability concepts (website copy, digital ads, presentations, etc.)
• Worked with executive team leaders to produce external industry presentations for conferences and other speaking engagements.
• Led the development of Eastman’s positioning around the 2030 Sustainable Development Goals (SDGs).
• Co-led the creation of the 2017 Sustainability Report—collaborating with various stakeholder groups within Eastman to tell a cohesive corporate narrative.
• Collaborated closely with marketing communications teams to develop sustainability messaging for both Eastman products and Eastman as a corporate entity.

Kingsport, Tennessee, US

• Executed various website projects and initiated Google Analytics reporting for the department
• Developed and communicated key messages to a multitude of audiences in the following markets: 3D printing, medical, durables, retail and architecture, and beverage packaging
• Experienced in trade show coordination, photoshoots, video storyboards, and literature development
• Worked closely with technologists, innovation managers, market development managers to develop literature, website content, and trade show strategies
• Supported the full strategy and execution of a specialty plastics product launch—Eastman Amphora 3D polymer
• Served as the co-content strategist for monthly social media campaigns and posts for Eastman Tritan™ copolyester as part of an overall end-consumer engagement strategy

Johnson City, TN, US

Johnson City, Tennessee, US

• Wrote articles for the internal newsletter
• Wrote, designed, and distributed direct mail leaflets
• Devised and coordinated photo opportunities
• Created and managed both blog and podcast content
• Engaged with users on social media sites such as Twitter and Facebook
• Gained meaningful networking skills at Johnson City Chamber of Commerce events

Master’S Degree, Digital Marketing

Bachelor'S Of Business Administration, Integrated Marketing Communications

Irg 1000 Humanized Growth Leadership Program