Eric Hall Email & Phone Number

Carmel, IN

Leading the organization by building meaningful strategic partnerships designed to influence the organic growth and development of all channel partners technologically engaged in changing and emerging markets. Providing guidance and expertise that both enhances organizational effectiveness and lends credibility and authority to organizational initiatives..

Carmel, IN

• Lead organization: marketing strategy, and execution, and sales planning for oldest (founded 1878) insurance trade journal publisher in US, publisher of Rough Notes and The Insurance Marketplace journals aimed at.
• Transformed Rough Notes into insurance industry's top-ranked authority for reliable, up-to-date information with editorial staff of industry insiders and industry's highest ratio of ad revenue to editorial content.
• Innovated insurance industry data distribution by creating Rough Notes TV, making it most popular source of insurance industry information, and pioneering use of video training and information delivery in insurance.

Carmel, IN

• Transformed editorial approach and sales process for industry leading trade journals "Rough Notes" and "The Insurance Marketplace" with focus on strategic partnerships with insurance companies, brokers, and vendors.
• Established new annual editorial calendar including specialty topics, special sections, and regular content development.
• Leveraged industry knowledge to form editorial partnerships and drive reputation to establish authoritative online industry content in multiple niches, greatly increasing readership and advertising revenue.

Carmel, IN

• Repositioned country's largest repository of technical insurance data by converting company's technical, educational, and risk engineering products from print to digital platform.
• Outperformed average industry ad sales by 300% for 5 consecutive years, growing ad revenues by ~35% year-over-year for 5 years, and capturing majority market share over competition.
• Created new sales channel and transformed content delivery in declining print market with new digital distribution model, driving $1M per year in new revenue.
• Pioneered social media awareness and adoption of Google Analytics for virtual revenue generation.

Columbus, Ohio Area

• Implemented, and led strategic planning process to develop multiple national insurance organizations through mission statement redefinition to support increase in profitability. Directed successful initiatives to.
• Developed 5-year plans with insurance industry CEOs for The National Consumer Education Foundation and Griffith Foundation of Insurance Education.
• Launched and distributed national PBS educational program, Are You Protected.
• Rainmaker & fundraiser for creation / launch of Talk America Radio's broadcast "It’s Your Money.

• Directed corporate marketing plan to grow overall revenue from $300M to $420M.
• Built high-performance marketing function to consistently outperform industry and peer groups, with average annual P&C growth rate of 13% compared to 3% industry average, and 11% life growth rate.