Peter Halliday Email & Phone Number

I've run a thriving consultancy business for more than two decades, partnering with great brands and exceptional people to create standout content. I think I produce great content. But I believe my biggest strength is to listen (really listen). Then quickly come back with a disciplined piece of work that’s 95% right first time.In the past, I’ve worked on all sides of the communications business. So I understand the pressures, challenges (and politics) faced by my clients. And I always aim to deliver the type of service that I - as an in-house or agency professional - wished I could have turned to.I’m based in Shropshire but do tend to be in London every week or so.

Craven Arms, United Kingdom

Igloo is the immersive workspace company. It takes any digital content and puts it into a shared, immersive environment, a bit like stepping into a giant VR headset, so it's great for collaborative teamwork, visualisation, simulation and stakeholder engagement.I worked with the marketing team to develop the positioning, frame the message, get it out there, make it compelling, and make it stick.Clearly, digital content was critical. Social media was also important, and traditional media played a supporting role. But, for this company, face-to-face was perhaps the most important medium of all - so selecting the right events, and supporting them in the right way was central.Sales support collateral was also a big part of the role - and our work played a pivotal role in landing clients like Accenture, Microsoft, McKinsey, Disney, and more.I spent a couple of days a week with Igloo - and the rest of it was devoted to my longstanding consultancy clients.

Pan-European

Working at Visa was such a privilege.I ran the press office team, managed the European PR agencies, and nurtured the profile of the executive team. We produced some award winning consumer programmes, built up the corporate and B2B activity, introduced a media evaluation methodology, and managed some really hairy reputational issues.I guess it says something that, +20 years on, I'm still working with Visa - and still fascinated by its business.

London

For a hungry young PR person arriving back in London, this was a dream job. Back then, Cohn & Wolfe was THE agency, and I became part of the senior team that made it famous. We did great work, won loads of industry awards, and attracted great clients and amazing people. Originally recruited as Account Director, I was quickly promoted to Board Director, and ran the Corporate Division.

Singapore

I loved this job. A supportive, close-knit team, some great clients, and an opportunity to really learn how to run regional accounts. I also discovered the value of building trusting, two-way relationships with influential journalists. And, by the way, this is when I first started working with Visa, a relationship that’s still going strong more than 30 years on…

Thailand

Working in Thailand was WILD. A complete culture shock. I made so many naïve mistakes. But, looking back, I also had quite a bit to take pride in. It was a real learning experience (often painful), which challenged my youthful assumptions, and made me a much better, more balanced professional.

London

Could there have been a better time or place to serve my PR ‘apprenticeship’? Back in the day, Paragon was packed with unfeasibly bright people. The work rate was incredible. And the disciplines we doggedly followed were way ahead of their time – no surprise that so many of my peers went on to be doyens of the industry.