Hallie Johnson Email and Phone Number

Service line marketing: women & infants, psychiatry, primary care, open enrollment. Develop and execute multichannel marketing plans for new ambulatory clinics, supporting the health system’s key priority of primary care growth and community expansion.

Devised, implemented, and managed marketing and communications for Birch Aquarium at Scripps Institution of Oceanography, UC San Diego, which sees more than 420,000 visitors annually. Developed and lead communications efforts to meet business objectives using a strategic approach that includes media relations, social media, community partnerships, internal communications, advertising, digital marketing, and print collateral. Managed Community Outreach program (aquarium attendance at community fairs). Supported and enhanced brand. Oversaw the highest annual attendance in the aquarium's 24-year history.

Developed and implemented comprehensive marketing plans for exhibitions and public programs. Managed and developed marketing budget. Coordinated production of museum collateral and advertising pieces and communicated with vendors to ensure projects were delivered on time and on or under budget. Primary liaison with external public relations firm. Managed museum's social media accounts. Wrote content, managed distribution calendar, and sent weekly e-blasts to 34,000+ subscribers, using segmented lists to target specific groups.

Wrote/distributed press releases about exhibitions and public programs as well as breaking news. Developed relationships with local and regional press to secure coverage that raises public awareness about institution. Spokesperson for museum in print and on camera, including live television. Project Manager for Field Notes, the museum’s monthly membership newsletter. Wrote copy for exhibition websites. Managed media relations at galas and coordinated media previews of exhibitions.

Maintained media databases and created new media contact lists for public relations. Wrote monthly calendar of events press release for local and regional publications. Responsible for the production of six brochures per year plus additional museum collateral. Set yearly publications calendar.