Halli Polk Email & Phone Number

Remote

San Diego, California, United States

Successfully lead end-to-end marketing, branding, and design production for diverse clients across various industries such as fashion, eCommerce, tech, sustainable, nonprofit, lifestyle, venture capital, startup, and service industries, serving as a long-term design partner and leading art direction.Earned commendations for driving improved strategy and creative direction, utilizing research and insights to develop targeted marketing campaigns that resonate with target audiences.Collaborate closely with Creative, Art, Brand, and Marketing leaders to establish impactful brand strategy and develop optimized imagery and messaging for social media, marketing, and sales channels.Lead the creation of comprehensive brand identities, conducting brand strategy workshops and utilizing research to develop brand elements that capture brand personality and resonate with target audiences.Work closely with clients to develop concepts consistent with established brand guidelines, presenting engaging designs and finalizing color, content, and branding elements.Conceptualize and create artwork and designs for branding, marketing collateral, digital elements, and web content, aligning with style guidelines, brand messaging, and product launches.Own the end-to-end development, refinement, and launch of creative deliverables, utilizing project management tools to develop clear timelines and effectively direct teams.Direct a team of graphic designers, web designers, and creative specialists, providing ongoing training and coaching for high-quality results.Partner closely with PR, copywriters, and video producers to develop and launch new branding elements, leading communications efforts and ensuring adherence to processes.

San Diego, California, United States

Revitalized the brand identity and logo mark of the renowned sustainable vintage fashion label, Roam, resulting in a significant boost to its overall image. Led the creative direction for the implementation of the rebrand across both print and digital platforms, ultimately driving remarkable results, including an increase of over 10,000 new Instagram followers and a substantial 40% surge in sales.Directed brand development for a prominent food personality's new cookbook launch with Simon & Schuster, including crafting brand strategy, design, and website development to seamlessly integrate all elements into a cohesive overall branding.Created persuasive pitch decks and presentations that secured millions of dollars in funding from notable clients including Higher Ground Labs, Laconia Ventures, Arena, Keep America Beautiful, Houseplant Loans, and Cobble App. Developed innovative visual communication strategies, art direction, and data visualization practices to effectively convey information while maintaining brand consistency.

Remote

Lead brand design for startup accelerator and venture fund, create brand systems to promote cohesive brand image, and design key elements for presentations, funding, and educational purposes.Design yearly report on industry trends, strategize approaches to communicate data effectively through visual design and infographics, and clearly convey statistics and abstract concepts clearly to non-technical audience.

Remote

Support art direction, marketing, and design actions for non-profit environmental law organization; direct publication development, website and social media marketing, and overall brand enhancements.Lead art direction on key marketing campaign projects, create new mood boards to influence design direction, collaborate with marketing team to establish campaign goals and design requirements, and partner with Designers to produce new and improved marketing collateral.Develop new brand design systems, established standard color system for all initiatives, created design templates, and trained personnel on use and application; new elements helped streamline design process, ensured ongoing brand consistency, and modernized outdated designs.Designed 2019 annual report for delivery to over 7,000 high-paying donors; led creative direction, partnered with copywriters to organize and present technical and industry information, worked alongside internal Multimedia, Marketing, Communications, and Project teams to coordinate all elements, and signed off on all design elements.

San Diego, California, United States

Lead localized campaign production for national brands, including Ace Hardware, PearleVision, Kohler, and Liftmaster; partner with client personnel to develop ad setup for placement in key brand magazines, newspapers, and display ads with localized content.Drive client relationships, work with teams to understand needs for each campaign, walk through technical ad delivery platform, and resolve ad-hoc issues.Oversee production prep for hundreds of print advertisements, and work with Developers and Creative team members to find customized ways to meet clients’ specific ad needs.

Chicago, Illinois, United States

Partnered with Creative Director to work on re-brand of EMX and Engine Group, an international company of over 1,000 employees, audited historical brand elements, determined new brand standards, colors, fonts, and imaging, and built out brand templates including presentation decks, reports, email headers, and marketing materials.

Portland, Oregon, United States

Led business relations and operations for large coffee producer, personally managed hundreds of coffee shop, bar, restaurant, and grocery store accounts throughout the greater Portland and Seattle areas.Coordinated operations and communications across Production, Marketing, and Sales teams to fulfill orders, addressed order issues related to delivery dates, quantity, and packaging, and provided outstanding customer service and support. Project managed updates to order processing workflow, identified redundances and bottlenecks of current ordering processes and developed new process in Google Sheets to handle high-volume of phone orders; greatly improved turnaround times, reduced errors, and improved overall sales.

Ux Design

General Assembly's UX Design Circuit program: understanding in user research, wireframing and prototyping, and usability testing.

Bachelor Of Fine Arts (Bfa), Fabric Styling, 3.5

Activities and Societies: FIT Theatre Ensemble This program provided a strong foundation in research, concept development, art direction.

Associate Of Arts And Sciences (Aas), Fashion Merchandising, 3.7

Activities and Societies: Theatre This industry-driven program focused on the skills and knowledge to succeed in the fashion business.