Jessica E. Morales Email & Phone Number

• Lead a team of digital analysts, providing guidance, training, and support to optimize their performance.
• Collect and analyze digital data from various sources, such as websites, social media, mobile apps, and online advertising campaigns.
• Develop and implement strategies for data tracking, tagging, and measurement to ensure accurate and reliable data collection.
• Collaborate with cross-functional teams, including marketing, product, and IT, to define analytics requirements and align with business goals.
• Create and maintain dashboards and reports to provide insights into key performance metrics and trends.
• Conduct in-depth data analysis to identify patterns, trends, and opportunities for optimization and improvement.

United States

• Help brands prove the impact and value of their digital investments via consumer data & insights.
• Advise several large-scale clients across various industries - including healthcare, education, utilities, legal, and government services - on how to make better, more informed business decisions online.
• Connect the dots between organizational goals, digital strategies, and key performance indicators (KPIs) to provide companies a crisp blueprint for how to measure success.
• Define, collect, manage, analyze, and activate customer data to piece together the user journey story from acquisition > engagement > conversion > retention.//Data Strategy | Data Governance | Data Architecture | Data.

Rome, Georgia, United States

• Lead stakeholder discussions to solicit and deeply understand client goals regarding business strategy, marketing strategy, or other critical strategy - and translate to requirements in the area of measurement.
• Think creatively and assist clients to find measurement and reporting solutions within their available budget and tech stack.
• Perform technical audits of client digital properties and optimize configuration for data collection, management, and reporting.
• Create and implement analytics measurement models for all types of digital properties across the entire range of customer data.
• Leverage Google Analytics Suite, Tableau, and other business intelligence and data visualization tools to connect insights from multiple sources of data, design / build analytics dashboards & custom reports, and.
• Produce testable hypotheses related to customer acquisition/retention, micro and macro conversion, user experience, and product features to improve conversion rate optimization (CRO)

Georgia

I assess consumer preferences in order to help WinShape Teams decide how to shape, advertise, and market programs and content. By gathering and interpreting data, I present findings through visual means to leadership in the organization to aid in making better informed decisions about new services, content modifications, and marketing campaigns. I also.

Frederick, MD

Columbia, MD

As the right-hand support for the Director of Marketing at Unleashed Technologies, I contributed to the strategic deployment of all marketing operations and initiatives including brand awareness, content creation, list generation, and media management. - Responsible for the administration of social media channels while initiating, monitoring, and analyzing.

Durango, CO

- Utilize marketing techniques through social media platforms- Finance payments and make sales - Process guest reservations via paper and electronic systems- Live and work in an old growth, virgin, ponderosa pine forest

Hebron, MD

- Mentored under-resourced children academically, emotionally, and socially- Focused on youth development in target areas: character, work ethic, and moral values- Assisted in operational needs such as food prep, classroom education, and activities

Salisbury, MD

- Attended and filmed University events using Panasonic cameras- Edited footage for University website using Avid and Final Cut Pro editing software- Burned footage to discs for University archives and uploaded footage to University webpage

Salisbury, MD

- Gave weekly and/or monthly tours around SU campus- Engaged groups of 2-20 people at a time- Educated prospective students/families about SU- Shared personal stories of success and challenges while attending SU

Salisbury, MD

- Create and facilitate interactive programs- Maintain a personal relationship with residents to develop a sense of community- Generate open communication by mediating roommate conflicts- Address and document policy violations- Promote a respectful and academic environment for all residents- Assist with opening and closing of the residence hall, including.

Loveland, CO

- Directed, shot, and edited promotional videos for Group website and Facebook page- Videographed using a Canon 7D DSLR - Self-taught and edited on Adobe Premiere Pro CC

Loveland, CO

- Operated lights, sound, and MediaShout equipment for morning and evening programs- Drove a Penske truck cross-county for the summer to manage four, week-long service camps- Facilitated top-quality programs and managed the volunteer Program Team Member- Coordinated daily photography assignments and slideshows- Photographed using a Canon T3i Rebel DSLR and.

Salisbury, MD

- Managed a team of videographers by assigning weekly stories - Created and produced the morning show Wake Up SU- Edited footage using Avid to compile packages for SU News- Wrote scripts for both Wake Up SU and SU News- Assisted with audio, directing, lighting, anchoring, and shooting as needed for various shows

Salisbury, MD

- Founded The Flyer’s first YouTube Channel- Produced, edited, and uploaded content to the YouTube channel- Shot and edited photographs for the print edition- Conducted interviews and composed articles and features for the print edition

Master Of Business Administration - Mba, Professional Management, 3.9 Gpa

Activities and Societies: Nominated for Beta Gamma Sigma (Intl. Business Honor Society)

Bachelor Of Arts (Ba), Communication Arts (Media Production) And Environmental Studies, 3.8 Gpa

Activities and Societies: Environmental Student Association SU-TV Outdoor Club