Jessica E. Morales Email & Phone Number

• Lead a team of digital analysts, providing guidance, training, and support to optimize their performance.• Collect and analyze digital data from various sources, such as websites, social media, mobile apps, and online advertising campaigns.• Develop and implement strategies for data tracking, tagging, and measurement to ensure accurate and reliable data collection.• Collaborate with cross-functional teams, including marketing, product, and IT, to define analytics requirements and align with business goals.• Create and maintain dashboards and reports to provide insights into key performance metrics and trends.• Conduct in-depth data analysis to identify patterns, trends, and opportunities for optimization and improvement.• Monitor website and app performance, user behavior, and conversion funnels to identify areas for improvement.• Perform A/B testing and other experiments to test hypotheses and drive data-informed decision-making.• Stay up-to-date with industry trends, best practices, and new technologies in digital analytics.• Participate in the selection and implementation of analytics tools and platforms.• Present findings and recommendations to stakeholders at various levels of the organization.• Provide strategic guidance to help the company achieve its digital marketing and business objectives.• Ensure compliance with data privacy and security regulations.//Data Strategy | Data Governance | Data Architecture | Data Collection | Data Integration | Data Quality | Data Security | Data Privacy | Data Warehousing | Data Analytics | Data Visualization | Data Reporting | Business Intelligence

United States

• Help brands prove the impact and value of their digital investments via consumer data & insights. • Advise several large-scale clients across various industries - including healthcare, education, utilities, legal, and government services - on how to make better, more informed business decisions online. • Connect the dots between organizational goals, digital strategies, and key performance indicators (KPIs) to provide companies a crisp blueprint for how to measure success.• Define, collect, manage, analyze, and activate customer data to piece together the user journey story from acquisition > engagement > conversion > retention.//Data Strategy | Data Governance | Data Architecture | Data Collection | Data Integration | Data Quality | Data Security | Data Privacy | Data Warehousing | Data Analytics | Data Visualization | Data Reporting | Business Intelligence

Rome, Georgia, United States

• Lead stakeholder discussions to solicit and deeply understand client goals regarding business strategy, marketing strategy, or other critical strategy - and translate to requirements in the area of measurement, analysis, and supporting technologies.• Think creatively and assist clients to find measurement and reporting solutions within their available budget and tech stack.• Perform technical audits of client digital properties and optimize configuration for data collection, management, and reporting.• Create and implement analytics measurement models for all types of digital properties across the entire range of customer data.• Leverage Google Analytics Suite, Tableau, and other business intelligence and data visualization tools to connect insights from multiple sources of data, design / build analytics dashboards & custom reports, and analyze data sets to inform strategic recommendations.• Produce testable hypotheses related to customer acquisition/retention, micro and macro conversion, user experience, and product features to improve conversion rate optimization (CRO)• Recommend digital strategies across technology implementation, UX, content, design, and development to influence established KPIs and connect activities to client OKRs.• Write blog posts, lead webinars, and present at conferences to share data practice knowledge

Georgia

I assess consumer preferences in order to help WinShape Teams decide how to shape, advertise, and market programs and content. By gathering and interpreting data, I present findings through visual means to leadership in the organization to aid in making better informed decisions about new services, content modifications, and marketing campaigns. I also assist the WinShape Teams marketing department with tactical procedures, strategic automation, and process improvement.

Frederick, Md

Columbia, Md

As the right-hand support for the Director of Marketing at Unleashed Technologies, I contributed to the strategic deployment of all marketing operations and initiatives including brand awareness, content creation, list generation, and media management. - Responsible for the administration of social media channels while initiating, monitoring, and analyzing all levels of interaction via HubSpot, the company CRM. - Spearheaded MQL list generation by leveraging Datanyze to conduct research and data entry for various marketing and sales campaigns. - Created content for news posts, blog posts, press releases, and case studies while promoting the company as an industry thought leader. - Designed accompanying graphics, whitepapers, eBooks, and more for digital and print distribution- Produced video content via Adobe Cloud software (Photoshop, Illustrator, InDesign, Premiere)

Durango, Co

- Utilize marketing techniques through social media platforms- Finance payments and make sales - Process guest reservations via paper and electronic systems- Live and work in an old growth, virgin, ponderosa pine forest

Hebron, Md

- Mentored under-resourced children academically, emotionally, and socially- Focused on youth development in target areas: character, work ethic, and moral values- Assisted in operational needs such as food prep, classroom education, and activities

Salisbury, Md

- Attended and filmed University events using Panasonic cameras- Edited footage for University website using Avid and Final Cut Pro editing software- Burned footage to discs for University archives and uploaded footage to University webpage

Salisbury, Md

- Gave weekly and/or monthly tours around SU campus- Engaged groups of 2-20 people at a time- Educated prospective students/families about SU- Shared personal stories of success and challenges while attending SU

Salisbury, Md

- Create and facilitate interactive programs- Maintain a personal relationship with residents to develop a sense of community- Generate open communication by mediating roommate conflicts- Address and document policy violations- Promote a respectful and academic environment for all residents- Assist with opening and closing of the residence hall, including break periods- Enhance the Green Living Learning Community by leading additional, themed programs

Loveland, Co

- Directed, shot, and edited promotional videos for Group website and Facebook page- Videographed using a Canon 7D DSLR - Self-taught and edited on Adobe Premiere Pro CC

Loveland, Co

- Operated lights, sound, and MediaShout equipment for morning and evening programs- Drove a Penske truck cross-county for the summer to manage four, week-long service camps- Facilitated top-quality programs and managed the volunteer Program Team Member- Coordinated daily photography assignments and slideshows- Photographed using a Canon T3i Rebel DSLR and archived over 10,000 photographs

Salisbury, Md

- Managed a team of videographers by assigning weekly stories - Created and produced the morning show Wake Up SU- Edited footage using Avid to compile packages for SU News- Wrote scripts for both Wake Up SU and SU News- Assisted with audio, directing, lighting, anchoring, and shooting as needed for various shows

Salisbury, Md

- Founded The Flyer’s first YouTube Channel- Produced, edited, and uploaded content to the YouTube channel- Shot and edited photographs for the print edition- Conducted interviews and composed articles and features for the print edition

Master Of Business Administration - Mba, Professional Management, 3.9 Gpa

Activities and Societies: Nominated for Beta Gamma Sigma (Intl. Business Honor Society)

Bachelor Of Arts (Ba), Communication Arts (Media Production) And Environmental Studies, 3.8 Gpa

Activities and Societies: Environmental Student Association SU-TV Outdoor Club