Louis Ha Email & Phone Number

San Mateo, California, United States

• I lead strategic marketing and donor engagement efforts to support fundraising initiatives for student success. Collaborating with campus teams, I ensure consistent messaging and impactful outreach.
• Implemented comprehensive marketing plans, increasing donor engagement through targeted social media and email campaigns.
• Developed annual reports, newsletters, and press releases, improving communication with stakeholders.
• Optimized website content for donor messaging, enhancing user experience and increasing traffic.

San Francisco Bay Area

• Founded and lead a full-service social media marketing agency while managing campaigns for diverse clients on Upwork. I deliver tailored strategies that elevate online presence and brand visibility.
• Executed audience growth campaigns, increasing follower count and engagement across platforms.
• Designed and produced high-quality graphics, Reels, and videos optimized for multi-platform success.
• Maintained a 100% Job Success rate on Upwork with consistent 5-star client reviews.

San Francisco Bay Area

• I built and managed a fitness-focused online brand, using integrated digital strategies to engage audiences globally and drive revenue.
• Grew YouTube channel to 800+ subscribers and 90K+ views with 200+ optimized video lessons.
• Increased Instagram following to 400+ and email subscribers to 300+ through strategic content and engagement.
• Launched targeted email campaigns achieving a 28% open rate, generating over $5K annually in digital product sales.

San Jose, California, United States

• Executed strategic marketing initiatives to improve brand visibility and optimize digital performance.
• Boosted organic traffic by 10% in 6 months through SEO optimization and website enhancements.
• Coordinated CES 2022 participation, improving lead generation by 15% with compelling trade show materials.
• Designed and distributed B2B email campaigns with a 25% open rate using HubSpot.

San Francisco Bay Area

• Promoted to execute the Canada website experience to exceed customer expectations and drive results by accounting for merchandise and planning strategies for the men’s and women’s plus divisions.
• Performed weekly analysis of top-selling products and category trends to inform merchandising strategy.
• Optimized website organization and navigation, improving page views per visit by 20% over 6 months.
• Serve as divisional point of contact for site execution between web production, marketing, and merchandising to ensure the site aligns with marketing and commercial plan.
• Build compelling sorts and suggest opportunities to drive conversion and sales and ensure the site coordinates with upcoming marketing events and communications.
• Deliver an excellent customer experience for the divisions based on brand positioning by merchandising curated sorts, categories, site organization, photography, and copy.

San Francisco Bay Area

• Processed monthly receipt reconciliations to provide an accurate financial record of orders and units.
• Executed weekly promotional strategies online to ensure correct pricing.
• Analyzed previous online sales by sizes and packing details to forecast quarterly purchase orders.
• Input and updated seasonal codes, retail prices, and style numbers into the system, ensuring 100% accuracy.
• Trained new team member on system tool use and processes to aid in retention.

Livermore, CA

• Analyzed movement, item turnover, and shelf dimensions to optimize retail execution and minimize reset cost.
• Ran publishing report to validate store mapping, ensuring correct schematics linked throughout 1,326 stores.
• Collaborated with category teams and vendors to develop more than 1,000 schematics for resets, pulls, and plugs.
• Maintained and managed eight sections of schematics, eliminating errors and ensuring new products were set up properly at the warehouse level.
• Built mock-up schematics in test lab to ensure all key metrics were met to maximize merchandising and shopability.

Bachelor Of Science – Business Advertising And Corporate Management, Bachelor Of Fine Arts – Theater Arts

Activities and Societies: Delta Chi, Vietnamese Student Association

General Studies