Louis Ha Email & Phone Number

San Mateo, California, United States

I lead strategic marketing and donor engagement efforts to support fundraising initiatives for student success. Collaborating with campus teams, I ensure consistent messaging and impactful outreach.• Implemented comprehensive marketing plans, increasing donor engagement through targeted social media and email campaigns.• Developed annual reports, newsletters, and press releases, improving communication with stakeholders.• Optimized website content for donor messaging, enhancing user experience and increasing traffic.

San Francisco Bay Area

Founded and lead a full-service social media marketing agency while managing campaigns for diverse clients on Upwork. I deliver tailored strategies that elevate online presence and brand visibility.• Executed audience growth campaigns, increasing follower count and engagement across platforms.• Designed and produced high-quality graphics, Reels, and videos optimized for multi-platform success.• Maintained a 100% Job Success rate on Upwork with consistent 5-star client reviews.

San Francisco Bay Area

I built and managed a fitness-focused online brand, using integrated digital strategies to engage audiences globally and drive revenue.• Grew YouTube channel to 800+ subscribers and 90K+ views with 200+ optimized video lessons.• Increased Instagram following to 400+ and email subscribers to 300+ through strategic content and engagement.• Launched targeted email campaigns achieving a 28% open rate, generating over $5K annually in digital product sales.

San Jose, California, United States

Executed strategic marketing initiatives to improve brand visibility and optimize digital performance.• Boosted organic traffic by 10% in 6 months through SEO optimization and website enhancements.• Coordinated CES 2022 participation, improving lead generation by 15% with compelling trade show materials.• Designed and distributed B2B email campaigns with a 25% open rate using HubSpot.

San Francisco Bay Area

▪ Promoted to execute the Canada website experience to exceed customer expectations and drive results by accounting for merchandise and planning strategies for the men’s and women’s plus divisions.▪ Performed weekly analysis of top-selling products and category trends to inform merchandising strategy.▪ Optimized website organization and navigation, improving page views per visit by 20% over 6 months.▪ Serve as divisional point of contact for site execution between web production, marketing, and merchandising to ensure the site aligns with marketing and commercial plan.▪ Build compelling sorts and suggest opportunities to drive conversion and sales and ensure the site coordinates with upcoming marketing events and communications. ▪ Deliver an excellent customer experience for the divisions based on brand positioning by merchandising curated sorts, categories, site organization, photography, and copy.▪ Collaborate with photo studio to ensure styles have the correct shot request and images for on-figure photography.

San Francisco Bay Area

• Processed monthly receipt reconciliations to provide an accurate financial record of orders and units.• Executed weekly promotional strategies online to ensure correct pricing.• Analyzed previous online sales by sizes and packing details to forecast quarterly purchase orders.• Input and updated seasonal codes, retail prices, and style numbers into the system, ensuring 100% accuracy. • Trained new team member on system tool use and processes to aid in retention.

Livermore, Ca

• Analyzed movement, item turnover, and shelf dimensions to optimize retail execution and minimize reset cost.• Ran publishing report to validate store mapping, ensuring correct schematics linked throughout 1,326 stores.• Collaborated with category teams and vendors to develop more than 1,000 schematics for resets, pulls, and plugs.• Maintained and managed eight sections of schematics, eliminating errors and ensuring new products were set up properly at the warehouse level.• Built mock-up schematics in test lab to ensure all key metrics were met to maximize merchandising and shopability.

Bachelor Of Science – Business Advertising And Corporate Management, Bachelor Of Fine Arts – Theater Arts

Activities and Societies: Delta Chi, Vietnamese Student Association

General Studies