o Headed all aspects of the brand planning, brand strategy, communications, collateral development, pricing, product portfolio, innovations for butter, cheese & cream from topline to the bottom line o Launched 2 kg cheese blocks, unsalted butter & slightly salted butter, increasing frozen category sales by 16% ($43 million to $51 million) o Increased Nurpur Butter’s market share from 49% to 55% through NPDs, additional SKUs, mobile distribution strategy, and a completely revamped International modern trade approacho Implemented consumer research & market trends into actionable insights for sell-in & sell-out communication strategies leading to decrease in stock cover days by 25%o Shifted Pizza Hut, McDonalds & KFC 100% to Nurpur Cheese through a variable pricing mechanismo Developed cost effective recipes in collaboration with the R&D team for butter & cheese B2B customers to counter unprecedented inflation, resulting in 75 new customers and 30% increase in channel sale growtho Digital integration of butter, cheese & cream with the country’s most popular food channels; generated over 10 million views on their platformo Introduced new packaging and cost optimized recipe for B2B customers leading to increase in channel contribution margin by 8%o Managed & oversaw House of Nurpur’s 360-campaign (TVC shoot, TV airing, PR campaign, etc.)

o Devised a new pipeline management system in collaboration with the supply chain team to ensure that inventory levels on tea creamer remain between 5-7 days, resulting in a reduction of 15% of on-hands producto Hired 20+ order bookers and riders to execute sampling activities in small-medium scale QSRs in KLIo Launched Tea-Creamer in 1L Tetra Pak packaging that resulted in 50% increased creamer sales for the divisiono Devised business case and successfully installed a new non-helicap tetra line for food services channel that resulted in annual savings of over $0.5+ million o Developed new 8.5% SNF recipe with R&D for the food services division that increased the contribution margin by over 16% for the B2B channel

o Conceived the brand from idea to execution including the brand name, logo development, brand identity creation & launch campaigno Spearheaded a team of 20+ individuals & lead the customer service, visual merchandizing, creative, commercial, and the e-commerce departmentso Solely devised and implemented the quantity rating system that entirely changed the company’s production SOPs and lead to 30% reduction in leftover stock for the Ready-to-Wear lineo Spearheaded 6-hour delivery service project for Lahore, Karachi & Islamabad, resulting in 55% increase in orders rate within 3 monthso Lead the global sourcing, negotiations and supply chain management for all the accessories for the brand; visited and closed deals with multiple manufacturers in Guangzhou (China), Sri Lanka & Thailand o Successfully Lead the project to change company’s forward pricing strategy to backward pricing (leading to a pricing reduction of 15% without a decrease in margin contribution)o Achieved growth of over 25% sales turnover consecutively in each quarter for the 1st year of business o Worked collaboratively with the Operations, Supply Chain, Procurement and the IT team to ensure timely resolution of quality problems and customer complaints

o Spearheaded the B2B sales for Caustic Soda (15% of total company sales)o Directly monitoring dealer’s performance & fleet utilization for the caustic businesso Recorded 2,700 Tons Sale in Oct’2014, highest ever for the company, through a revamped slab-based pricing strategyo Sales team lead for migration from Oracle to SAP (Consultant project of Siemens group)

Made Standard Operating Procedures for implementation of CCI Voyage SGO Mobile devicesWeek long pilot implementation of Voyage SGO Mobile devices on their distributor "Basharat & Sons" Calculating tripages of Coca Cola's delivery vehicles to calculate efficiency and truck loads

• Supported development team in generation of technical requirements and product documentation to achieve process commonality• Interacted with internal cross-functional teams to track development progress and address non-conforming issues to avoid negative impacts on completion timelines• Studied multi-faceted development issues and suggested solutions to satisfy project goals and adhere to timeline and budget parameters• Product lead on itriedit (Facebook of sorts, but for products.• Launched Happy Tenant (Cloud Based Property Management Software)