• Oversee marketing efforts for a portfolio of companies in the fitness, wellness and hospitality industries-including the development and execution of overall marketing strategy to drive brand awareness, lead generation and revenue growth• Develop quarterly and annual business plans, strategic objectives, and initiatives with executive leadership team and operations teams• Translate business objectives into strategic objectives for marketing team• Ensure brand messaging and strategies are consistent across all marketing mediums and execution of all campaigns• Drive digital strategy for each company-leading team to create captivating content for Instagram, TikTok, Facebook and company blogs• Create automated email campaigns aimed at nurturing and engaging customers throughout their lifecycle journey• Lead the creation and execution of paid social and paid search campaigns

• Provided leadership in content, creative and brand strategy across all initiatives and deliverables • Oversaw art and print production requests with creative department to ensure brand standards were adhered to • Created and implemented innovative sales and marketing campaigns to generate brand awareness and drive digital engagement • Collaborated with sponsorship team to develop an inventory of available digital assets and worked to create partnerships that aligned with both brands• Managed content calendar and deadlines for Stars and StarCenters web and social properties • Directed the ongoing development of the influencer marketing strategy, identify opportunities to leverage influencers and cultivate partnerships• Developed and managed strategic marketing plans for the Children’s Health StarCenters hockey and skating programs• Nominated by NHL for best social media team (2019) and best TikTok (2020)

• Led transition to Eloqua marketing automation system• Created and executed all digital email campaigns using Eloqua - including weekly fan newsletter, ticket messaging, game day communications and more• Created smart targeting and customer segmentation schemes to optimize StarCenters digital marketing efforts• Provided weekly and monthly reporting on KPI’s to optimize campaign performance • Increased fan newsletter open rates through re-engagement campaign • Generated new ticket sales revenue and leads through creation of game day email campaigns• Collaborated with digital team to create unique, engaging and sharable content • Drove successful integration of sponsorship partners into Stars and Children’s Health StarCenters marketing assets

• Defined and executed web and app strategy for enhancements to user experience, site performance and campaign optimization • Led MLBAM transition to new CMS platform, including rebuilding all webpages and transitioning sponsorship campaigns to new platform• Performed daily updates to DallasStars.com and StarCenters microsite, including creation and maintenance of web pages and copy editing of content • Managed editorial calendar for website and collaborated with beat reporter to generate engaging content for website• Coordinated and trafficked digital media placements for team sponsors• Utilized Adobe Analytics to create weekly and monthly reporting on KPI’s to enhance written and video content

• Performed updates to CarolinaHurricanes.com, including building new web pages and maintaining existing pages, and writing feature stories• Coordinated and trafficked all media placements for Ticketmaster and local TV, radio, print and online advertising • Created GIFs and highlights using Adobe Premiere Pro and Photoshop for web and social platforms• Assisted in the planning, creation and execution of social media and video content initiatives • Developed and sent weekly email newsletters using Eloqua• Wrote in-game messaging for television and radio broadcasts promoting upcoming games, tickets and promotions specials • Assisted in allocating marketing budget, media buys and processing payments

• Assisted the marketing department with preparation and implementation of events and promotions • Executed and updated drops to local media promoting upcoming events and games• Updated website content - including content for internal departments, such as community relations and sponsorship• Worked with marketing ambassadors to promote student night at local colleges and universities • Managed student night Twitter giveaway• Contributed to post-game video interviews for web and social platforms - using Final Cut, NeuLion and the NHL's CMS• Executed in-game distribution of information to home and visiting management, team personnel and media• Assisted in the creation of playoff media guide

As Marcom's graduate assistant I worked with a variety of teams within the department, including University marketing, publications and graphic design, web services, University communications, medical center communications and SLUCare marketing. • Content writing for Be a Billiken recruitment campaign, and Universitas alumni magazine • Assisted marketing team with promoting new university brand through radio, television and billboard advertisements • Copy writing for SLU medical center news releases • Edited and updated web content using Ingeniux CMS and Site Improve

Sports reporter for the student-run campus newspaper, The Standard. This position taught me how to work with weekly deadlines, communicate with university media relations and refined my knowledge of AP style. www.the-standard.org