Keith Hamilton Email & Phone Number

Noblesville, IN, US

Interviewed respondents to collect data on TV viewing, Internet usage, radio listening, and newspaper reading from various national markets for use in media research reports.

Developed a framework of branding concepts, brand identity, brand awareness, and strategy for Purdue University’s new student-run public relations firm. Created press releases, a press kit, marketing collateral, and a foundation of social media strategy.

Coordinated a test marketing initiative with Motorola for RISE—a smartphone application. Test marketing included writing, directing, and presenting product demonstrations and conducting survey interviews to determine planning and launch. Acted as Com Day Committee chair by organizing the committee and devising a campaign to promote sponsorship for Com Day.

Handled shipment and inventory tracking. Oversaw all sales and provision of customer service. Registered and packaged shipments for FedEx and DHL.

Served as copywriter and art director regarding the creation of display advertisements for the newspaper’s clientele. Expanded advertising account volume significantly through efforts in advertising sales and relationship building.