Hamish Borsboom Email & Phone Number

London, Gb

London, Gb

Louisville, Ky, Us

Leading Pizza Hut's Growth: Reporting into the CMO, I am responsible for driving Pizza Hut's growth by increasing brand awareness, improving Same Store Sales Growth (SSSG) and Same Store Transaction Growth (SSTX), and overseeing a digital transformation.Sales and Marketing Leadership: I lead the sales and marketing function, serving as a key member of the senior leadership team. My focus is on activities that drive transactions and contribute to our ongoing digital transformation efforts. Leading with heart, smart and courage to support and coach an empowered team.Strategic Business Turnaround: I provide the strategy to transform our business by creating a distinct brand that challenges competitors and establishes itself as a leader in youth culture through relevance and appeal.Marketing Strategy and Planning: My responsibilities include developing marketing strategies, budgets, and detailed plans, covering areas such as promotion, product mix, pricing, advertising, and expenditure. These plans are designed to achieve brand, revenue, and profit growth targets while balancing the need to build the brand over time and deliver immediate sales.Customer Experience Leadership: I also lead the customer experience strategy, overseeing the design and execution of our channel strategy, CRM, eCommerce, and customer data strategy. This includes martech and UI/UX requirements.Key AchievementsSuccessfully launched the 'Melts' product platform, driving transactions and brand saliency.Developed and implemented a value and pricing strategy to stand out in a highly competitive market, attracting new customers.Oversaw the digital transformation of our ecommerce channel.Led a brand partnership with Primark from ideation to execution.Collaborated with Walkers Max Crisps, resulting in a successful brand and product partnership that had a positive brand impact and boosted transactions.

London, Gb

Key member of the transformational team involved in a significant brand project, transitioning from Vodafone New Zealand to One NZ.Brand Transformation and Strategy: Led the brand strength workstream, translating the aligned strategy into actionable plans. Successfully executed the initial stages of the transformation, including creating a new brand strategy, brand architecture, communication strategy, brand platform, and multiple brand campaigns to drive customer-centricity. Supported the partnership and sponsorship function by being a brand thought partner to help ensure long term brand alignment. Agency Partner Management: Central point of contact for key agency partners, overseeing creative, media, and in-house digital teams. Implemented more efficient work processes, resulting in improved campaign outcomes.Campaign Management: Managed and orchestrated complex campaigns with multiple communications and touchpoints. Utilized diverse channels, with a strong emphasis on digital and innovative approaches. Seamless and meticulous management of campaign and annual budgets.Customer Advocacy: Acted as the internal customer advocate, ensuring Vodafone prioritizes customer needs and established new methodologies and dashboards in partnership with Kantar. Through-the-line Campaign Success: Delivered a critical through-the-line campaign aimed at gradually improving consideration metrics for the Vodafone brand. Leveraged global assets to cost-effectively align the campaign with a global positioning while tailoring it to the New Zealand market.

Auckland, Auk, Nz

Contract role to develop and execute a top tier brand campaign across owned and paid channels. Development of new brand communication strategy across brand, retail and digital channels. Strategically navigated the brand team through a difficult covid period.

Hong Kong, Hk

Auckland, Nz

Auckland, Nz

Marketing lead for New Zealand & Australia responsible for all brand strategy and product development across the business. Responsible for all planning and execution of marketing activity across the various channels in collaboration with key stakeholders.

Macquarie Park, New South Wales, Au

Managing Vogel's, Nature's Fresh and Quality Bakers.

Macquarie Park, New South Wales, Au

Within this role, I am responsible for supporting the Senior Account Manager and wider key account team in the delivery and execution of the Foodstuffs account, achieving financial targets and managing customer satisfaction. I currently manage categories worth $40 million + annually across different channels within the business. Specifically, the key areas of my role entailed promotional plan execution and formulation, pricing and NSV strategies, internal and external relationship management, joint business plans, accurate forecasting, field activation, NPD product launches and market research.

Macquarie Park, New South Wales, Au

In this position, I was responsible for between 30-35 direct reports across the central Auckland region, managing and coordinating induction, OH&S, payroll, collation & loading of time sheets training and development, leave management, communication of promotional activity. Building effective relationships with merchandisers and territory sales managers and stores was an integral part of this position in which I had great success.

Auckland, Nz

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Certificate Of Proficiency, Business Studies

Ncea