Farro

Farro company information, Employees & Contact Information

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Farro is a New Zealand-owned and operated business, founded in 2006 by Janene and James Draper. The duo had a desire to create a retail space that showcased the very best and finest of New Zealand food. The foundations of the Farro brand were formed in a storefront on Lunn Ave, Mt Wellington. What was then just a team of 12 has now grown to over 300 in 6 different stores across Auckland – Epsom, Grey Lynn, Mt Eden, Mt Wellington, North Shore and Orakei. At Farro, we like to make your grocery shopping an experience, not a chore and aim to provide our customers with a retail experience that ignites the senses. Our team takes the job of selection for our shelves very seriously and works to provide food that also reflects our own desires – free from artificial ingredients, high quality, provides value and of course, delicious. The entire team at Farro love to cook and are constantly being inspired by new ingredients, new ideas and exciting recipes. We commit to sharing that inspiration with our shoppers. We provide seasonal recipes, across the store, that tie in with our monthly themes and through Feast – our in-house-designed magazine, which is a showcase of everything great for the month ahead at Farro.

Company Details

Employees
346
Founded
-
Address
15 Westmoreland Street West, Auckland,1021,new Zealand
Phone
+64 9 360 0499
Industry
Retail
NAICS
Retail Trade
Motor Vehicle and Parts Dealers
Sporting Goods, Hobby, Musical Instrument, and Book Stores
General Merchandise Stores
Miscellaneous Store Retailers
Nonstore Retailers
Professional and Commercial Equipment and Supplies Merchant Wholesalers
Miscellaneous Durable Goods Merchant Wholesalers
Miscellaneous Nondurable Goods Merchant Wholesalers
Other Motor Vehicle Dealers
Automotive Parts, Accessories, and Tire Stores
Sporting Goods, Hobby, and Musical Instrument Stores
Department Stores
General Merchandise Stores, including Warehouse Clubs and Supercenters
Other Miscellaneous Store Retailers
Vending Machine Operators
Direct Selling Establishments
Recreational Vehicle Dealers
Motorcycle, Boat, and Other Motor Vehicle Dealers
Automotive Parts and Accessories Stores
Tire Dealers
Sporting Goods Stores
Hobby, Toy, and Game Stores
Sewing, Needlework, and Piece Goods Stores
Pet and Pet Supplies Stores
Art Dealers
Manufactured (Mobile) Home Dealers
All Other Miscellaneous Store Retailers
Fuel Dealers
Other Direct Selling Establishments
Boat Dealers
Motorcycle, ATV, and All Other Motor Vehicle Dealers
Musical Instrument and Supplies Stores
Warehouse Clubs and Supercenters
All Other General Merchandise Stores
Tobacco Stores
All Other Miscellaneous Store Retailers (except Tobacco Stores)
HQ
Auckland
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Farro Questions

News

Ordinary Soda Launches in NZ with Farro Fresh - supermarketnews.co.nz

Ordinary Soda Launches in NZ with Farro Fresh supermarketnews.co.nz

Not your usual supermarket: How Farro is boosting small businesses - The Dominion Post

Not your usual supermarket: How Farro is boosting small businesses The Dominion Post

Hot sauce maker quits bougie supermarket over supplier fees - Stuff

Hot sauce maker quits bougie supermarket over supplier fees Stuff

Which Christmas food kit is best? My Food Bag, Farro, Woop and HelloFresh compared - NZ Herald

Which Christmas food kit is best? My Food Bag, Farro, Woop and HelloFresh compared NZ Herald

Farro Market Size, Share, Trends | Growth Opportunities, 2030 - Allied Market Research

Farro Market Size, Share, Trends | Growth Opportunities, 2030 Allied Market Research

Barley, Farro, Sorghum and More: 9 Whole Grains to Try - Johns Hopkins Medicine

Barley, Farro, Sorghum and More: 9 Whole Grains to Try Johns Hopkins Medicine

All the supermarket hot cross buns, ranked from worst to best - The Spinoff

All the supermarket hot cross buns, ranked from worst to best The Spinoff

Loyalty & Love: Toast The Special People In Your Life With Moët & Chandon - NZ Herald

Loyalty & Love: Toast The Special People In Your Life With Moët & Chandon NZ Herald

Store Check | Farro’s - supermarketnews.co.nz

Store Check | Farro’s supermarketnews.co.nz

Boutique Farro Fresh store opening on North Shore - NZ Herald

Boutique Farro Fresh store opening on North Shore NZ Herald

Farro Kitchen Brand Lamb Recall - supermarketnews.co.nz

Farro Kitchen Brand Lamb Recall supermarketnews.co.nz

Grocery retailer raises capital to open seventh supermarket - NZ Herald

Grocery retailer raises capital to open seventh supermarket NZ Herald

Three new Farro Fresh stores planned, $100m revenue forecast to be topped this year - NZ Herald

Three new Farro Fresh stores planned, $100m revenue forecast to be topped this year NZ Herald

Appointed last year, now gone: Farro Fresh CEO Craig Williams - NZ Herald

Appointed last year, now gone: Farro Fresh CEO Craig Williams NZ Herald

The evolution of Kiwi supermarkets: From Big Fresh to Stickman and beyond - NZ Herald

The evolution of Kiwi supermarkets: From Big Fresh to Stickman and beyond NZ Herald

Steve Braunias: The anxieties of shopping at Farro Fresh - NZ Herald

Steve Braunias: The anxieties of shopping at Farro Fresh NZ Herald

Cheers to 12 years with Farro Fresh - NZ Herald

Cheers to 12 years with Farro Fresh NZ Herald

Duck, farro, crispy sage and peach salad - NZ Herald

Duck, farro, crispy sage and peach salad NZ Herald

Farro Fresh to open new store in Auckland's CBD - NZ Herald

Farro Fresh to open new store in Auckland's CBD NZ Herald

Two Farro stores cop alcohol sale bans - NZ Herald

Two Farro stores cop alcohol sale bans NZ Herald

Olivia Rodrigo Gives Paramore’s Hayley Williams a Writing Credit on ‘Good 4 U’ - Rolling Stone

Olivia Rodrigo Gives Paramore’s Hayley Williams a Writing Credit on ‘Good 4 U’ Rolling Stone

High-end grocery chain questioned, but 'not the subject of investigation' - Newsroom

High-end grocery chain questioned, but 'not the subject of investigation' Newsroom

Farro Fresh workers serving Auckland's elite on 'poverty wages' - union - NZ Herald

Farro Fresh workers serving Auckland's elite on 'poverty wages' - union NZ Herald

Luxury $8m home owned by Farro Fresh founders sold - Stuff

Luxury $8m home owned by Farro Fresh founders sold Stuff

Ancient grain farro rises as new superfood trend in Korea for slow aging diet - The Korea Times

Ancient grain farro rises as new superfood trend in Korea for slow aging diet The Korea Times

Couples in business - Farro Fresh - NZ Herald

Couples in business - Farro Fresh NZ Herald

OUR RISING STAR OF THE MONTH: JAMES WHYTE, FARRO FRESH - supermarketnews.co.nz

OUR RISING STAR OF THE MONTH: JAMES WHYTE, FARRO FRESH supermarketnews.co.nz

FARRO TAKES OVER THE GROCER’S MARKET - supermarketnews.co.nz

FARRO TAKES OVER THE GROCER’S MARKET supermarketnews.co.nz

Eye-watering $100 watermelon price tag shocks shopper - NZ Herald

Eye-watering $100 watermelon price tag shocks shopper NZ Herald

New Store On The North Shore - supermarketnews.co.nz

New Store On The North Shore supermarketnews.co.nz

Sam Mannering’s Turducken with Bread Sauce and Dressed Leaves - Stuff

Sam Mannering’s Turducken with Bread Sauce and Dressed Leaves Stuff

Food supplier Farro set to hit $100m in revenue as demand for high-quality produce rises - NZ Herald

Food supplier Farro set to hit $100m in revenue as demand for high-quality produce rises NZ Herald

Farro, Illovo - Winemag.co.za

Farro, Illovo Winemag.co.za

New World, Farro to introduce high-tech shopping trolleys - Stuff

New World, Farro to introduce high-tech shopping trolleys Stuff

FARRO MOVES TO REUSABLE BAGS - supermarketnews.co.nz

FARRO MOVES TO REUSABLE BAGS supermarketnews.co.nz

Grocers stocking up after 'very early Christmas rush' - RNZ

Grocers stocking up after 'very early Christmas rush' RNZ

Newsable: Would you pay this much for fancy dog water that humans can drink? - Stuff

Newsable: Would you pay this much for fancy dog water that humans can drink? Stuff

Multi-Family Office Farro Hits $1 Billion AUM in Months - finews.asia

Multi-Family Office Farro Hits $1 Billion AUM in Months finews.asia

Farro Fresh deal to buy assets of Grocers Market from receivers - NZ Herald

Farro Fresh deal to buy assets of Grocers Market from receivers NZ Herald

Who's who in supermarket land: The powerful duopoly and the others - NZ Herald

Who's who in supermarket land: The powerful duopoly and the others NZ Herald

5 Fantastically Fragrant New Zealand Olive Oils - NZ Herald

5 Fantastically Fragrant New Zealand Olive Oils NZ Herald

FARRO FRESH GOES DIGITAL - supermarketnews.co.nz

FARRO FRESH GOES DIGITAL supermarketnews.co.nz

New Innovative Mushroom Farming Method - supermarketnews.co.nz

New Innovative Mushroom Farming Method supermarketnews.co.nz

Supermarket competition is slowly increasing, but where are the best prices? - Stuff

Supermarket competition is slowly increasing, but where are the best prices? Stuff

Island Gelato Co. Supermarket Expansion - supermarketnews.co.nz

Island Gelato Co. Supermarket Expansion supermarketnews.co.nz

IMAGR and Farro bring checkout-less supermarket shopping to New Zealand - geekzone.co.nz

IMAGR and Farro bring checkout-less supermarket shopping to New Zealand geekzone.co.nz

FARRO TO OPEN FIFTH STORE - supermarketnews.co.nz

FARRO TO OPEN FIFTH STORE supermarketnews.co.nz

New Zealand’s best meal kits: What’s the best food delivery service for your household? - NZ Herald

New Zealand’s best meal kits: What’s the best food delivery service for your household? NZ Herald

FARRO LAUNCHED ONLINE SHOPPING OPTION - supermarketnews.co.nz

FARRO LAUNCHED ONLINE SHOPPING OPTION supermarketnews.co.nz

FARRO’S GROWING PAINS - supermarketnews.co.nz

FARRO’S GROWING PAINS supermarketnews.co.nz

WELCOME TO FARRO FRESH NEW STORE - supermarketnews.co.nz

WELCOME TO FARRO FRESH NEW STORE supermarketnews.co.nz

Farro Fresh founders quitting Auckland, selling their luxury home - OneRoof

Farro Fresh founders quitting Auckland, selling their luxury home OneRoof

Singapore wealth firm Farro Capital sees rapid growth catering to rich families - The Straits Times

Singapore wealth firm Farro Capital sees rapid growth catering to rich families The Straits Times

Farro Fresh swaps plastic bags for compostable bags from July - Stuff

Farro Fresh swaps plastic bags for compostable bags from July Stuff

Supermarket says BYO container option is here for good - Stuff

Supermarket says BYO container option is here for good Stuff

15 great spots for a stellar sandwich and coffee in Auckland - NZ Herald

15 great spots for a stellar sandwich and coffee in Auckland NZ Herald

Farro Fresh founders sell their luxury Auckland home for over $8m - OneRoof

Farro Fresh founders sell their luxury Auckland home for over $8m OneRoof

What do supermarket workers really get paid? - RNZ

What do supermarket workers really get paid? RNZ

FarroFresh workers' wages docked after till losses - Stuff

FarroFresh workers' wages docked after till losses Stuff

Fresh approach for NZ produce - Inside Retail New Zealand

Fresh approach for NZ produce Inside Retail New Zealand

Pierogi Joint shares Canadian morsels - The Press

Pierogi Joint shares Canadian morsels The Press

Farro Bakery move to new home in St Paul’s - Bristol24/7

Farro Bakery move to new home in St Paul’s Bristol24/7

Nosh store to be re-branded New World - NZ Herald

Nosh store to be re-branded New World NZ Herald

Award-winning gelato company makes move to reduce food waste - farmersweekly.co.nz

Award-winning gelato company makes move to reduce food waste farmersweekly.co.nz

‘Naughty’ or ‘nice’?: Consumer NZ reveals best and worst gift cards - NZ Herald

‘Naughty’ or ‘nice’?: Consumer NZ reveals best and worst gift cards NZ Herald

Orakei Bay Village rises from industrial roots - NZ Herald

Orakei Bay Village rises from industrial roots NZ Herald

Artisans: Cordials made the old-fashioned way - NZ Herald

Artisans: Cordials made the old-fashioned way NZ Herald

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