A project aimed at highlighting stories that are challenging and changing narratives. It is dedicated to change and social responsibility in order to provide a counter-narrative to the stereotypes that exist within and about Pakistan primarily through visual storytelling. As Founder & Lead Curator my responsibilities include:- Creating communication strategies and plans to address social issues through engaging and interactive content.- Envisioning and developing various web and podcast series.- Organizing, conducting, recording, editing, and publishing interviews with individuals.- Designing campaigns, marketing materials, and collateral for outreach.- Managing and regularly updating all digital media accounts.- Conducting extensive research for new stories and building long-term partnerships.- Directing, writing, recording, producing, editing, and publishing short video documentaries.- Hosting and moderating numerous podcasts and web series. - Planned, directed, and hosted three seasons of our primary web series "Circle of Stories."- Coordinated and hosted over 60 live sessions during the pandemic, with a focus on promoting mental and physical well-being among the masses.- Collaborated with experts to co-create two series focusing on mental health and fitness.

"I have been writing on diverse subjects including social, cultural, literary, sports, and television topics for over eight years. My articles have been published in reputable publications such as The News on Sunday, The Nation, and Daily Times.

The Punjab Healthcare Commission (PHC) is an autonomous health regulatory body established under the PHC Act 2010 by the Government of Punjab. As Manager of Digital Media, I was responsible for:-Developing and overseeing the organization's digital media marketing strategy-Managing and regularly updating all digital media platforms for the organization-Monitoring and analyzing traffic patterns, activity levels, and customer engagement, and preparing reports accordingly-Leading a team of graphic designers and content writers to design, plan, and execute various public awareness and beneficial campaigns-Expanding outreach on digital media platforms for greater impact-Engaging with both current and potential audiences by answering queries, addressing complaints, and participating in discussions related to quality healthcare and the role of the commission-Launching and managing an online portal to address complaints via social media platforms-Leading the content and graphics team in developing and launching a new website for the organization, the first since its inception-Writing quarterly PHC Gazette and monthly reports for internal and external stakeholders-Writing and leading the team in compiling the last three Annual Reports-Collaborating with other departments, such as anti-quackery and monitoring and evaluation, to devise new communication strategies-Providing editorial and copyright assistance in both English and Urdu-Producing animated videos to increase awareness about health issues and the mandate of the organization-Recording, editing, and processing all audio files for the organization

- Volunteered with TGD, a national initiative that supports families bereaved or affected by terrorism on a pro bono basis.- Created and managed digital content for the organization's online presence, including website, social media, and email communications.- Collaborated with other volunteers and professionals to develop effective communication strategies and outreach campaigns to raise awareness about the organization's mission and services.- Assisted in operational matters, such as event planning, fundraising, and donor relations.- Demonstrated strong skills in content creation, copywriting, and project management, ensuring high-quality deliverables that aligned with the organization's goals and values.- Contributed to the organization's growth and success by leveraging the power of digital media to reach a wider audience and connect with more families in need.

Co-founded a digital platform with a focus on showcasing the inspiring stories of individuals dedicated to social change and responsibility in Pakistan, providing a counter-narrative to existing stereotypes- Conducted and published interviews with various individuals, while managing the platform's content creation- Designed campaigns, marketing materials, and collateral for outreach and promotion of the platform- Regularly updated the website and managed all digital media accounts to ensure consistent and engaging content- Conducted extensive research to discover new stories and establish long-term partnerships- Led and mentored writing and editorial teams to ensure quality content production and delivery- Raised funds through collaborations and grants, and managed budgets for the platform's operations- Wrote, recorded, produced, edited, and published short video documentaries highlighting the stories of individuals featured on the platform

- Served as the creator and administrator of the Facebook page for Pakistani singer Ali Azmat, which started as a fan page in 2010 and eventually became the official and largest fan presence with over 1.2 million followers.- Demonstrated excellent skills in content creation and curation, ensuring timely updates and engaging posts about the artist's upcoming events, concerts, and other news.- Actively engaged with the fan base by answering questions, responding to comments, and initiating discussions, building a strong and loyal community around the artist's brand.- Collaborated closely with the artist's team and management to align the social media strategy with the overall brand vision and goals.

Served as a Project Manager and Lead Writer (Urdu) for CFx Comics, a pioneering comic book project in Pakistan that focused on creating comics, animated videos, and content centered around social issues such as education, mental health, child abuse, and countering violent extremism. - Led a team of illustrators, designers, and content writers to ensure timely completion of projects, while overseeing coordination with the finance, sales, and logistics teams to successfully print and distribute the comic books throughout Punjab- Managed the company's official social media accounts and transformed its previously non-existent social media presence into a dynamic one using various social media tools, resulting in coverage in over 200 international outlets in 40 countries- Collaborated with schools, colleges, government agencies, donors, vendors, media, and internal art and technical teams to ensure successful project execution and delivery- Acted as a liaison for the development of the CFx Comics App, an ecosystem for digital comics in Pakistan, reaching out to comic creators and artists across the country and beyond- Brought on board renowned Pakistani comic pioneers, such as Split Moon Arts for their Burraq series and Last Ansaars for their Zindan series, while making inroads with Valiant Entertainment, the world's third-largest comic publisher- Wrote the script for numerous comics and animated videos, including the Urdu versions of the Paasban and Khiladi graphic novels- Translated internationally published comics such as Zindan and Bloodshot into Urdu

Served as a member of the Board of Directors & part of the founding Executive Team as Director of Communications at Rabtt, one of Pakistan's first social enterprises focusing on the education sector- Re-structured the Corporate Communications department, implementing new work procedures that transformed it into a highly efficient and effective communications planning and development department.- Managed the day-to-day internal and external communications and marketing activities of the organization.- Maintained a strong brand for the organization, including impactful and fit-for-purpose digital media strategies, website, social media, and merchandise.- Coordinated with the Marketing team for media and public affairs activities to promote the organization and its model.- Managed the publication and promotion of Rabtt materials, including design and printing.- Ensured that Rabtt's communication outputs were of high quality, met the needs of the target audience, and were delivered within agreed budgets and timelines.- Built on existing relationships and developed new ones with media partners.- Undertook other duties as required with regards to the regular operations at Rabtt.- Wrote and directed documentaries to aid the communication strategies.

In my role as Marketing Manager at Creative Frontiers, I had the following responsibilities:- Developing and executing marketing strategies to enhance brand recognition and expand market share by generating new business leads.- Coordinating with other departments such as design, finance, public relations, and production to align marketing strategies and campaigns with the overall company goals.- Managing advertising, branding, and promotional campaigns to ensure they meet the company's standards and objectives.- Supervising the marketing team to achieve optimal performance and productivity.- Representing the company at trade shows and industry-related events to increase brand awareness and network with potential clients.- Staying up-to-date with the latest marketing trends and strategies to ensure the company's competitiveness in the market.

- Participated in the "Youth Activism through Social Media" program.- Member of a delegation consisting of digital marketing professionals from various NGOs, small businesses, and local government bodies.- Explored policy and strategic aspects of social media communication, with a focus on data analysis in the context of non-profit, business, and government sectors.- Learned about the use of social media and blogging for noble causes such as youth empowerment, human rights, environmental protection, women's issues, marginalized people's issues, tolerance, diversity, countering violent extremism, and social and political mobilization.- Gained valuable insights into the academic perspective on social media from leading schools of journalism and communications, and centers for Internet and social media studies.- Developed a deeper understanding of the role social media can play in driving meaningful change in society.Grateful for the opportunity to have been a part of this esteemed group of professionals and looking forward to applying the lessons and skills in future endeavors.

As a Project Officer, managed and conducted various social, educational, and health projects- Coordinated with numerous local and international agencies, such as Global Fund, UNICEF, and Punjab Education Foundation, on different health and education projects- Responsibilities included setting project objectives, preparing execution plans, ensuring timely completion, and reporting and documenting project activities

- Initiated a successful digital marketing campaign using various online communication tools such as Facebook, Twitter, Blog, YouTube, and more.- Objective was to create awareness and promote the organization at a larger scale through different campaigns.- Implemented a targeted strategy to reach the desired audience and maximize the impact of the campaigns.- Collaborated with a team of marketing professionals and stakeholders to ensure the campaign's success and alignment with the organization's goals.- Achieved impressive results in terms of reach, engagement, and conversion rates, ultimately contributing to the organization's growth and success.- Proud of the accomplishment and excited to continue leveraging digital marketing strategies to drive meaningful impact.

- Completed an internship at the Haleeb Foods HR Department, with a specific focus on the Recruitment & Selection Section.- Participated in the rigorous selection process for the Business Development Officer role, utilizing a range of assessment tools and techniques to evaluate candidates' suitability for the position.- Contributed to the successful completion of the Annual Performance Development review process, working closely with the HR team and managers to ensure a fair and objective evaluation of employees' performance.- Gained valuable insights into the recruitment and performance management processes in a dynamic and fast-paced organization.- Developed a solid understanding of the best practices and strategies for identifying, attracting, and retaining top talent, as well as fostering a high-performance culture within the organization.- Collaborated effectively with colleagues and stakeholders across different departments, showcasing strong communication, interpersonal, and problem-solving skills.- Grateful for the opportunity to have worked with such a reputable organization and looking forward to applying the knowledge and skills gained in future endeavors.