CirtrusBits | IrisVision | RadiusXR360 Marketing, Growth & Strategy.

Key highlights of my tenure:✨ Product Launches: Successfully introduced and managed multiple B2B and B2C product lines, including Exam Prep Master, LMS, Learn Smart Pakistan, 1on1 games, Knowledge on the Go, 5E course, and climate change-based quiz competitions.✨ Social Media Management: Increased followers and engagement by 2.5X across various platforms. Implemented YouTube monetization, leading to a 2X increase in AdSense revenue.✨ Paid Advertising: Optimized ad campaigns on Meta ads and Google ads, reducing cost-per-acquisition by 2X for two different product lines.✨ Marketing Analytics: Leveraged Google Analytics and Meta Pixel to generate insightful reports, enabling data-driven decision-making.✨ SEO and ASO: Implemented effective strategies to improve search results and increase app rankings.✨ Customer Segmentation: Conducted in-depth research to understand the consumer journey and behavioral flow, facilitating targeted marketing strategies. Analyzed competitors using SEMrush and Meta ads library.✨ Grant Projects: Successfully completed grants, including projects with the United Nations (UN) and GSMA. Received 3 prestigious awards, including the Education "Excellence Award."✨ Partnerships: Established strategic collaborations with TikTok, LUMS, and McDonald's to enhance brand visibility. Developed comprehensive content strategies, including graphics, videos, web designs, podcasts, and press releases.✨ Rebranding: Led a successful brand and website relaunch, employing design thinking for a cohesive and impactful brand presence.✨ CRM Integration: Streamlined lead generation, automated nurturing, and enhanced customer engagement through CRM integration.✨ Customer Success and Support: Implemented robust initiatives and support systems, fostering strong client relationships and ensuring satisfaction.✨ Marketing Funnel Optimization: Developed detailed marketing funnels, prioritizing Conversion Rate Optimization (CRO) and effective Call to Actions.

• Digitally transforming the organization by introducing a new marketing vertical, encompassing conventional and digital marketing.• Managed operational tasks for online and offline marketing, general order supply, and consultancy projects.• Led below-the-line and above-the-line activities for international clients, including Careem, Daraz, and Uber.• Orchestrated the launch of Careem's rickshaw and bike services, utilizing innovative Growth Hacking strategies.• Set up digital platforms and provided consultancy for various startups and businesses.• Managed brand management, community management, and event management projects.

• Responsible for Business Development and Digital platform setup. Credited withclosing business contracts successfully including "Microsoft", and "Juniper" and providingunmatched services to long-term customers.• Setting up All digital channels and managing events for Clients like Careem, Telenor, andSybrid.• Also responsible for all type of approval tasks for any imported electronics.• Marketing and management of events for Multi-national organizations