AeroLeads people directory · profile
Sam Hicks Email & Phone Number
Director of Growth Analytics
at
CNN
1 work email found
@cnn.com
2 phones found area 682 and 888
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Director of Growth Analytics
Location
Greater Chicago Area, United States
Company size
Who is Sam Hicks? Overview
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Quick answer
Sam Hicks is listed as Director of Growth Analytics at CNN, a with 6528 employees, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at cnn.com, phone signal with area code 682, 888, and a matched LinkedIn profile for Sam Hicks.
Sam Hicks previously worked as Director of Product Analytics - CNN Digital at Warner Bros. Discovery and Senior Manager, Product Growth Analytics - CNN Digital at Warner Bros. Discovery. Sam Hicks holds Bachelor Of Fine Arts, Directing, Playwriting, French from Southern Methodist University.
Company email context
Email format at CNN
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{first}.{last}@cnn.com
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Profile bio
About Sam Hicks
Product Analytics leader who cut his teeth on e-commerce and is currently focused on CNN's digital transformation.
Listed skills include Creative Writing, Acting, Public Speaking, Process Improvement, and 29 others.
Current workplace
Sam Hicks's current company
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13 roles
Sam Hicks work experience
A career timeline built from the work history available for this profile.
Director Of Product Analytics - Cnn Digital
Current
Nov 2023 - Present
Senior Manager, Product Growth Analytics - Cnn Digital
Led analytics for a newly formed growth team initially created for CNN+, pivoting to the core site and apps after that project was shuttered.Drove insights around registration and first party data, leading experimentation and modeling exercises to assess the costs and benefits of requiring registration.Enabled SQL for the company by building out a semantic layer on top of raw Adobe data in Snowflake that replicated canonical metric definitions from Adobe Workspace.
Dec 2021 - Nov 2023
Senior Manager, Product Analytics & Insights
Managed a team of 8 following a significant company-wide headcount reduction post-pandemic.Oversaw strategic transition to merchant self-service from 3% of new campaigns in early 2021 to over 50% by 4Q21.Led analytics for strategic custom integrations, the early innings of Groupon's self-service integration tool, as well as piloting a first-party internally built Booking Tool.
Jun 2020 - Dec 2021
Product Analytics Manager
Led a team of six that owned product analytics for self-service merchant tools, booking, third-party integrations, and post-purchase CX.
Apr 2017 - Jun 2020
Senior Product Analyst
Partnered with Sales, Go to Market, and Product to develop initial analytics upon launch of BeautyNow, defining everything from the SQL pipe to KPIs to dashboards to strategic priorities.
Sep 2016 - Apr 2017
Senior Business Analyst
Quantified value of Editorial content, ultimately carving out a place in the budget for an in-house photo studio and video team, as well as a content marketing team.Reduced the core KPI/deliverable for editorial operations -- turnaround time -- by 80% from 20 hours to 4 hours.
Apr 2014 - Sep 2016
Business Analyst
Moved Editorial operational reporting away from Excel reports fueled by someone who once long ago wrote a Stata script and into EDW / the company source of truth -- as well as surfacing all reporting in Tableau.
Apr 2013 - Apr 2014
Lead Quality Assurance Editor
Non-managerial lead of a data entry stage of 100 people during its automation, partnering with engineering and management to understand weak-points in the rollout of an API that ultimately replaced the stage.
Mar 2012 - Apr 2013
Quality Assurance Editor
Loaded content from Salesforce onto groupon.com manually. Took obsessive ownership of translating a sales rep's fine print into something worthy of our customer.
Dec 2010 - Mar 2012
Legal Assistant — Garnishments
Adler & Associates
After passing a math test in an interview was given the role of querying social security numbers in order to find whether debtors were making garnishable wages. Also froze bank accounts at the request of attorneys / debt buyers.
Mar 2010 - Dec 2010
Staff Writer
Shanghai Low
Adapted novels into plays with Steve Pickering, Alice Austen, and David Blixt, with works ranging from Timbuktu (Paul Auster) to Captain Blood (Raphael Sabbatini) to Sherlock Holmes (Sir Doyle).
Mar 2009 - Nov 2010
Acting Intern
Appeared onstage over 100 nights, understudying seven productions and being in the chorus of four of them. Granted the high honor of getting the only non-equity line in a Christmas Carol: "Sing out lads! Christmas comes but once a year!"
Aug 2008 - May 2009
Team & coworkers
Colleagues at CNN
Other employees you can reach at cnn.com. View company contacts for 6528 employees →
DB
Daniela Barrios
Colleague at CnnSan Salvador De Jujuy, Jujuy, Argentina
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NB
Nicholas Best
Colleague at CnnNew York, United States
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AB
Andre Blake
Colleague at CnnClinton, Maryland, United States
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JD
Jaime Diaz
Colleague at CnnAtlanta Metropolitan Area, United States
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SR
Sydney Rosen
Colleague at CnnAtlanta, Georgia, United States
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AF
Aj Favorite
Colleague at CnnDouglasville, Georgia, United States
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HK
Hasan Khan
Colleague at CnnWashington Dc-Baltimore Area, United States
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GO
Gift Ordu
Colleague at CnnAbuja, Federal Capital Territory, Nigeria
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RD
Regina Dimaiuta
Colleague at CnnJackson Township, New Jersey, United States
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DW
Denise White
Colleague at CnnLos Angeles, California, United States
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Daniela Barrios
Colleague at CnnSan Salvador De Jujuy, Jujuy, Argentina
View →
NB
Nicholas Best
Colleague at CnnNew York, United States
View →
AB
Andre Blake
Colleague at CnnClinton, Maryland, United States
View →
JD
Jaime Diaz
Colleague at CnnAtlanta Metropolitan Area, United States
View →
SR
Sydney Rosen
Colleague at CnnAtlanta, Georgia, United States
View →
AF
Aj Favorite
Colleague at CnnDouglasville, Georgia, United States
View →
HK
Hasan Khan
Colleague at CnnWashington Dc-Baltimore Area, United States
View →
GO
Gift Ordu
Colleague at CnnAbuja, Federal Capital Territory, Nigeria
View →
RD
Regina Dimaiuta
Colleague at CnnJackson Township, New Jersey, United States
View →
DW
Denise White
Colleague at CnnLos Angeles, California, United States
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2 education records
Sam Hicks education
Bachelor Of Fine Arts, Directing, Playwriting, French
Southern Methodist University
Education record
Homewood-Flossmoor High School
FAQ
Frequently asked questions about Sam Hicks
Quick answers generated from the profile data available on this page.
What company does Sam Hicks work for?
Sam Hicks works for CNN.
What is Sam Hicks's role at CNN?
Sam Hicks is listed as Director of Growth Analytics at CNN.
What is Sam Hicks's email address?
AeroLeads has found 1 work email signal at @cnn.com for Sam Hicks at CNN.
What is Sam Hicks's phone number?
AeroLeads has found 2 phone signal(s) with area code 682, 888 for Sam Hicks at CNN.
Where is Sam Hicks based?
Sam Hicks is based in Greater Chicago Area, United States while working with CNN.
What companies has Sam Hicks worked for?
Sam Hicks has worked for Cnn, Warner Bros. Discovery, Groupon, Adler & Associates, and Shanghai Low.
Who are Sam Hicks's colleagues at CNN?
Sam Hicks's colleagues at CNN include Daniela Barrios, Nicholas Best, Andre Blake, Jaime Diaz, and Sydney Rosen.
How can I contact Sam Hicks?
You can use AeroLeads to view verified contact signals for Sam Hicks at CNN, including work email, phone, and LinkedIn data when available.
What schools did Sam Hicks attend?
Sam Hicks holds Bachelor Of Fine Arts, Directing, Playwriting, French from Southern Methodist University.
What skills is Sam Hicks known for?
Sam Hicks is listed with skills including Creative Writing, Acting, Public Speaking, Process Improvement, Problem Solving, Editing, Proofreading, and Social Media.
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