Led analytics for a newly formed growth team initially created for CNN+, pivoting to the core site and apps after that project was shuttered.Drove insights around registration and first party data, leading experimentation and modeling exercises to assess the costs and benefits of requiring registration.Enabled SQL for the company by building out a semantic layer on top of raw Adobe data in Snowflake that replicated canonical metric definitions from Adobe Workspace.

Managed a team of 8 following a significant company-wide headcount reduction post-pandemic.Oversaw strategic transition to merchant self-service from 3% of new campaigns in early 2021 to over 50% by 4Q21.Led analytics for strategic custom integrations, the early innings of Groupon's self-service integration tool, as well as piloting a first-party internally built Booking Tool.

Led a team of six that owned product analytics for self-service merchant tools, booking, third-party integrations, and post-purchase CX.

Partnered with Sales, Go to Market, and Product to develop initial analytics upon launch of BeautyNow, defining everything from the SQL pipe to KPIs to dashboards to strategic priorities.

Quantified value of Editorial content, ultimately carving out a place in the budget for an in-house photo studio and video team, as well as a content marketing team.Reduced the core KPI/deliverable for editorial operations -- turnaround time -- by 80% from 20 hours to 4 hours.

Moved Editorial operational reporting away from Excel reports fueled by someone who once long ago wrote a Stata script and into EDW / the company source of truth -- as well as surfacing all reporting in Tableau.

Non-managerial lead of a data entry stage of 100 people during its automation, partnering with engineering and management to understand weak-points in the rollout of an API that ultimately replaced the stage.

Loaded content from Salesforce onto groupon.com manually. Took obsessive ownership of translating a sales rep's fine print into something worthy of our customer.

After passing a math test in an interview was given the role of querying social security numbers in order to find whether debtors were making garnishable wages. Also froze bank accounts at the request of attorneys / debt buyers.

Adapted novels into plays with Steve Pickering, Alice Austen, and David Blixt, with works ranging from Timbuktu (Paul Auster) to Captain Blood (Raphael Sabbatini) to Sherlock Holmes (Sir Doyle).

Appeared onstage over 100 nights, understudying seven productions and being in the chorus of four of them. Granted the high honor of getting the only non-equity line in a Christmas Carol: "Sing out lads! Christmas comes but once a year!"