Hamza Butt

Hamza Butt Email and Phone Number

Performance and Digital Marketing Manager @ The Scaleup Lab
Riyadh, SA
Hamza Butt's Location
Lahore, Punjab, Pakistan, Pakistan
About Hamza Butt

๐Ÿ“ŒThe era of traditional performance marketing is ๐จ๐ฏ๐ž๐ซ. In 2024, The Top ๐Ÿ% of marketers excel in Creative Ideation, Winning Ad Frameworks, CRO, Offer Optimization, and other external factors.My expertise in all these factors comes from consistently following industry leaders and directly implementing their strategies for various brands across industries.๐Ÿ’Ž๐–๐ก๐ฒ ๐Œ๐ž?๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐„๐ฑ๐ฉ๐ž๐ซ๐ญ๐ข๐ฌ๐ž: Skilled in research & ideation, briefing & scripting, editing & revisions to craft high-performing ads all flowing through a seamless creative production process.๐‚๐‘๐Ž & ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐๐ซ๐จ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐œ๐ฒ: Skilled in upselling techniques and experience of using CRO tools to constantly revamp landing pages in order to deliver a smooth user experience.๐€๐๐ฏ๐š๐ง๐œ๐ž๐ ๐Œ๐ž๐๐ข๐š ๐๐ฎ๐ฒ๐ข๐ง๐ : Mastery of modern media buying strategies, shifting away from outdated approaches like rigid audience targeting, lookalikes to advanced setups recommended by Industry experts.๐๐ซ๐จ๐ฏ๐ž๐ง ๐“๐ซ๐š๐œ๐ค ๐‘๐ž๐œ๐จ๐ซ๐ ๐€๐œ๐ซ๐จ๐ฌ๐ฌ ๐ˆ๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐ž๐ฌ & ๐†๐ž๐จ๐ ๐ซ๐š๐ฉ๐ก๐ข๐ž๐ฌ: From apparel and fragrances to health & wellness and home goods, Iโ€™ve ran paid ads with innovative strategies and campaigns across the USA, UK, Canada, and Pakistan.๐Ÿ’Ž๐Š๐ž๐ฒ ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ:Drove a MASSIVE ๐Ÿ”๐Ÿ’% gain in NET PROFIT and ๐Ÿ–๐ŸŽ%+ REVENUE increase for a Clothing brandHelped a Fragrance brand achieve a ๐Ÿ’๐Ÿ% INCREASE in ORDERS , ๐Ÿ๐Ÿ”% REVENUE boost, and a ๐Ÿ๐Ÿ•% rise in CVRAchieved an ASTONISHING ๐Ÿ๐Ÿ๐—ROAS for a Furniture brand within the first 2-3 months.Grew a Scented Candles brand's with a ๐Ÿ•๐Ÿ“% INCREASE in ORDERS and a ๐Ÿ”๐Ÿ’% INCREASE in REVENUE๐Ÿ’Ž๐‚๐จ๐ซ๐ž ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ž๐ง๐œ๐ข๐ž๐ฌ:Creative Strategy: Expertise in everything from ideation and scripting to managing edits and revisions, ensuring high-quality ads are ready to launch.Conversion Rate Optimization (CRO): Enhancing user experience to convert more visitors into paying customers, driving consistent sales growth.Media Buying (Meta, TikTok, and more): Advanced campaign setups designed for long-term scalability, with a focus on structured creative testing and effective scaling.Pay-Per-Click (Google Ads & Amazon Ads): Creating and optimizing cost-efficient search and display campaigns that maximize visibility and ROI.Email Marketing: Designing and executing campaigns that nurture leads, boost customer retention, and drive repeat purchases.

Hamza Butt's Current Company Details
The Scaleup Lab

The Scaleup Lab

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Performance and Digital Marketing Manager
Riyadh, SA
Hamza Butt Work Experience Details
  • The Scaleup Lab
    Performance And Digital Marketing Manager
    The Scaleup Lab
    Riyadh, Sa
    View
  • Eminent Marketing
    Performance Marketing Specialist
    Eminent Marketing Dec 2023 - Nov 2024
    Pakistan
    As a Performance Marketing Specialist, I executed innovative strategies to grow multiple companies๐Ÿ‘‘๐Š๐ž๐ฒ ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ:๐Ÿ’ŽHunza Candles:โ†ณ Problem: The brand needed a strategy to grow revenue and scale profitablyโ†ณ Strategy: Maximized conversions with proven static image templates and video ad frameworks.โ†ณ Result: Achieved a ๐Ÿ•๐Ÿ“% increase in orders and a ๐Ÿ”๐Ÿ’% boost in revenue.โ†ณ Learning Outcome: Launching winning ad templates drives superior performance and maximizes ROI.๐Ÿ’ŽDar ul Misk:โ†ณ Problem: Poor landing page design led to low conversion rates.โ†ณ Strategy: Conducted a CRO audit to revamp the website and improve UX and CVR before running ads.โ†ณ Result: A ๐Ÿ๐Ÿ’% increase in orders, ๐Ÿ๐Ÿ”% revenue growth, and a ๐Ÿ๐Ÿ•% higher conversion rate in 60 days.โ†ณ Learning Outcome: Optimizing creatives and CRO is vital for driving conversions and revenue growth.๐Ÿ’ŽPashios:โ†ณ Problem: Initial ad campaigns underperformed, leading to weak returns and stagnant growth.โ†ณ Strategy: Conducted market research and relaunched campaigns aligned with proven strategies.โ†ณ Result: Achieved ๐Ÿ๐Ÿ๐— ROAS in ๐Ÿ”๐ŸŽ days, stabilizing revenue and reducing costs.โ†ณ Learning Outcome: Market research is essential to revitalize underperforming ad accounts.๐Ÿ’ŽSunnah Conscious:โ†ณ Problem: Struggled to scale ad spend and revenue due to budget limits.โ†ณ Strategy: Deployed template-based UGC and static ads, maximizing budget efficiency.โ†ณ Result: Achieved ๐Ÿ”๐Ÿ’% net profit growth and an ๐Ÿ–๐ŸŽ% increase in revenue in 2 months.โ†ณ Learning Outcome: Continuous testing and scalable creatives are key to successful ad scaling.
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  • Sa Systems
    Business Development Associate
    Sa Systems Apr 2023 - Dec 2023
    Lahore, Punjab, Pakistan
    As a Business Development Associate, I directed initiatives to enhance client acquisition and increase revenue. I employed clear outreach strategies and streamlined processes to achieve effective results.๐Œ๐ข๐ฅ๐ž๐ฌ๐ญ๐จ๐ง๐ž๐ฌ ๐€๐œ๐ก๐ข๐ž๐ฏ๐ž๐:๐ŸŒŸ Successfully secured the company's first project on Upwork despite the absence of social proof or reviews.๐ŸŒŸ Closed a significant deal with a major real estate client to sell the companyโ€™s ERP software after extensive meetings.๐Œ๐š๐ฃ๐จ๐ซ ๐“๐š๐ฌ๐ค๐ฌ๐ŸŒŸ Actively participated in project bidding on Upwork, targeting relevant opportunities.๐ŸŒŸ Conducted outbound sales calls to prospective clients, driving lead generation and business growth.๐ŸŒŸ Created and implemented Standard Operating Procedures (SOPs) for the company's sales department.๐ŸŒŸ Collaborated with design and development teams to ensure timely delivery of client projects.๐ŸŒŸ Managed and maintained company's social media accounts, ensuring consistent brand presence and engagement.๐ŸŒŸ Developed and executed comprehensive email marketing and advertising campaign strategies.
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  • Brage
    Amazon Ppc Specialist
    Brage May 2021 - Aug 2021
    Pakistan
    In my role as Amazon PPC Manager, I collaborated with a client in Amazon UK to enhance their underperforming face mask listings. By implementing targeted optimizations, I achieved significant improvements in performance and profitability.๐Š๐ž๐ฒ ๐€๐ฌ๐ฉ๐ž๐œ๐ญ๐ฌ:โœ… Identified the client's high ACoS of over 100% due to poor sourcing.โœ… Conducted thorough keyword research to uncover effective targeting opportunities.โœ… Implemented regular campaign optimizations to enhance performance and efficiency.โœ… Reduced total ACoS to approximately 22%, significantly improving profitability.โœ… Achieved successful outcomes despite initial challenges and a lack of traction.
  • Amazon Advertising Agency
    Virtual Assistant
    Amazon Advertising Agency Jul 2020 - Dec 2020
    Pakistan
    During my experience at this Amazon PPC agency, I gained hands-on experience in various aspects of eCommerce marketing. ๐Œ๐š๐ฃ๐จ๐ซ ๐ƒ๐ฎ๐ญ๐ข๐ž๐ฌ:โœ… Conducted comprehensive review analysis to understand customer sentiments and preferences.โœ… Wrote optimized listing titles, bullet points, and descriptions to enhance visibility.โœ… Performed competitor analysis to identify market trends and positioning strategies.โœ… Analyzed price points to determine optimal pricing for competitive advantage.โœ… Developed strong foundational skills in copywriting and other marketing techniques

Hamza Butt Education Details

Frequently Asked Questions about Hamza Butt

What company does Hamza Butt work for?

Hamza Butt works for The Scaleup Lab

What is Hamza Butt's role at the current company?

Hamza Butt's current role is Performance and Digital Marketing Manager.

What schools did Hamza Butt attend?

Hamza Butt attended Lahore University Of Management Sciences, Sicas.

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