Hamza Bukhari Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Plan and manage marketing campaigns for Dubai Holding Real Estate, which includes Meraas Real Estate and Dubai Properties portfolios.• Liaise with development, business development, sales and sales operations teams from the point of conceptualization to delivery of the product to the market.• Managing the marketing aspect of the product life cycle in liaison with the sales and sales operations teams. • Explore and partake in local and international real estate exhibitions online or on the ground in key feeders markets.• Conceptualize, plan and execute activations and kiosks at various locations to promote Meraas and Dubai Properties.• Conceptualize, plan and execute real estate product launches within Dubai.• Review and recommend sponsorship opportunities for Meraas and Dubai Properties to partake in, while also leading the creation of marketing materials and on-site branding to enhance brand presence.• Provide creative input to design team and creative agency for requirements relating to all ongoing projects.• Formulate social ad, search, website and EDM copy while also reviewing all traditional marketing materials before publishing.• Liaise with the senior UI/UX designer to develop HTML5 banners for tactical, launch and always on campaigns, while also developing EDMs for internal stakeholders as well as agents and customers.• Conduct photo and video shoots for campaigns as well as to produce construction update content.• Develop digital solutions to assist sales and enhance the customer experience.• Manage ad hoc requests from North25 and internal departments within the organization.

Dubai, United Arab Emirates

• Planned and managed all real estate specific marketing efforts for Meraas.• Established process workflow to streamline communication and exchange information leading to the formulation of marketing plans and deliverables. • Provided direct input to Meraas Development and North25 in the creation of project renders and flythrough videos to launch projects and to be used in the project marketing lifecycle. • Launched Chinese social media platforms to create awareness for Meraas real estate projects and strategize how to penetrate key tier 1 cities through WeChat, Weibo and property listing sites. • Worked with developers on virtual sales tools to assist the sales team to engage in remote selling activities in local and international markets. • Explored alternative marketing efforts within key feeder markets (China, Russia, UK, India and Pakistan). • Formulated key strategic partnerships to assist in real estate marketing with Dubai Islamic Bank, ARN, Globe Soccer and Emirates Airlines. • Participated in international road shows to enhance awareness for Meraas real estate and generate future business.• Provided support to Dubai Properties and Dubai Holding in real estate launches.

Dubai, United Arab Emirates

• Monitored and managed property launches across all major Emaar Properties destinations (Downtown Dubai, Dubai Hills Estate, Dubai Creek Harbour, Emaar Beachfront and Emaar South).• Liaised with development, design and digital teams to ensure that all marketing collaterals are created and released for respective property launches in a timely fashion. • Formulated copy for digital collaterals as well as providing insights on search and ad word copy for digital campaigns. • Provided insights on potentially optimizing digital marketing efforts in liaison with the digital marketing team. • Provided input on new templates relating to marketing collaterals to enhance brand equity. • Developed virtual sales tools to assist the sales team to engage in remote selling activities in local and international markets. • Assisted in delivering key projects for senior management inclusive of executive video shoots and production of strategic collaterals both conventional and digital.

Dubai, United Arab Emirates

• Conceptualized and liaised with numerous agencies as well as internal stakeholders to deliver group wide marketing campaigns with the aim of achieving and enhancing revenue targets. • Provided guidance and direction to individual business units on how align with corporate objectives while also utilizing tactical campaigns on property to gain traction. • Revised tone of voice and language guidelines for Emaar Hospitality Group, while also proofreading and providing feedback for marketing collaterals throughout the group. • Conducted various video and photo shoots for key activations planned throughout the year. • Contributed, fine-tuned and launched brand apps for Emaar Hospitality Group. • Identified and implemented a digital asset management system for Emaar Hospitality Group • Worked closely with Corporate Director of Marketing to establish standard processes and procedures within corporate marketing as well as across the individual business units.

Dubai, United Arab Emirates

• Conceptualized ATL and BTL creative strategies for golf, food and beverage, rooms and events departments. • Liaised with and briefed design agencies to produce marketing collateral for all departments. • Liaised with corporate marketing and e-commerce teams to ensure enhance brand equity across conventional and digital platforms. • Compiled engaging social media calendars for all major platforms and assisted corporate e-commerce with updating website. • Wrote copy for all BTL marketing collaterals and collated all relevant information from each department. • Launched paid and free radio promotions for all key departments when required. • Conducted photo shoots for golf, food and beverage, rooms and events departments. • Created new templates for all newsletters being shared with members, guests and the surrounding geographical area.

Lahore, Pakistan

• Conceived and initiated the TV and print strategies for WARID Telecom and provided assistance for other accounts. • Authoring copy for jingles, dialogue, scripts, press releases, concept briefs, product specifications and manuals.• Generated content for social media sites as well as home web pages.• Responsible for proof reading and crosschecking the requirements for all media being employed for each stage of a campaign.• Creating presentations for pitches and compiling worksheets with pertinent competitor data.• Developing detailed storyboards that comprise of the audio, visual and interactive events of a particular concept.• Analyzing client and competitor data in tandem with the Associate • Creative Director, formulating the most efficient use of budget to effectively execute an assigned campaign. • Liaising between Client Servicing and Creative teams to ensure that the each campaign’s objectives progressed on schedule,• Keeping client’s existing or proposed image and vision constant through regular communication with their internal marketing team.• Managed a team of marketing executives, graphic designers and production artists.• Coordinated with respective Art Directors to delegate design and production work in a way that fostered a productive and creative process.

Lahore, Pakistan

• Conceived, researched, planned, structured and promoted all marketing aspects of this entrepreneurial venture.• Recruited skilled staff and refined their customer service skills to comply with our defined framework.• Employed guerilla marketing tactics to increase awareness in a specified geographic region of Lahore.• Designed and compiled client database in which pertinent data was analyzed to offer a more personalized experience.• Introduced innovations such as a loyalty reward system, referral discounts, weekly deals and holiday specials.• Targeted women and children in marketing ploys with a great degree of success, since it was determined that they act as influencers on our secondary target market.• Constantly introduced value added services to position ourselves as innovators, better serve our clientèle and increase revenue.

Lahore, Pakistan

• Developed marketing plan and drafted a repositioning strategy • Conceived and initiated the TV, print, radio and social media strategies for high end product lines.• Proposed establishing multifunctional showrooms as a marketing device, housing a certified sleep specialist and a sales team, trained to educate clients on the importance of good sleeping habits and the correlation with mattress technology.• The project was completed on budget, and proved more effective in the process of repositioning and bolstering luxury mattress sales, in comparison to previous marketing campaigns.• Designed a customer service framework in collaboration with the Senior Product Manager.• Utilized web concepts and structure to maximize social network exposure with potential and existing clients.• Authoring copy for jingles, press releases, product specifications and manuals.• Generated content for social media sites as well as home web pages.

Dubai, United Arab Emirates

• Represented Turner Network Television, Aujan Industries (Beverages) and Iskandar Malayasia (Real Estate Developers)• Conceptualized and executed major PR events and conducted workshops to promote Boomerang, on behalf of Turner Network Television• Assisted in executing “Barbican Turbo Car Festival” Abu Dhabi and conceptualized promotional campaign for Vimto, on behalf of Aujan.• Represented Iskandar Malaysia’s PR Team and Cityscape Dubai 2008 and generated coverage in the local press.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Education record

Education record