Han Chen Wu Email & Phone Number

Luxembourg City, LU

Luxembourg

• Supported the development and implementation of a comprehensive digital marketing strategy encompassing Google Ads, Google Analytics, SEO, and digital content
• Created and managed Google Ads campaigns to drive website traffic, lead generation, and sales.
• Monitored and analyzed website traffic using Google Analytics to identify areas for improvement and increase conversions.
• Conducted keyword research and optimized website content and meta tags to improve search engine rankings.
• Collaborated with the content team to develop and execute a content marketing plan aligned with the overall digital marketing strategy.
• Managed social media channels to promote brand awareness and engage with followers.

Luxembourg

Luxembourg

• Developed branding and marketing strategies
• Managed corporate social media accounts
• Ensured alignment between sales and marketing efforts

Luxembourg

• Developed branding and marketing strategies for multiple brands targeting diverse markets (Benelux, UK, US) based on user personas
• Created a website from scratch, encompassing the complete product marketing process from UI design to advertising
• Utilized various website analytics and SEO tools (e.g., Google Analytics, Google Optimize, SEMrush, Xovi, Conversion Optimization Suite) to analyze, monitor, and drive results
• Managed PPC campaigns across multiple platforms (Google Ads, Facebook Ads, YouTube Ads)
• Organized and managed online conferences and events
• Implemented influencer marketing strategies with YouTubers and bloggers

Luxembourg

• Designed and developed a website from scratch, focusing on UI/UX.
• Implemented comprehensive digital marketing strategies, including Google Ads, SEO, social media marketing, email marketing, video marketing, affiliate programs, influencer campaigns, webinars, and online events.
• Coordinated with various departments to share insights and integrate resources for optimal results.
• Leveraged data, metrics, and analytics to enhance performance.
• Managed projects effectively, ensuring timely delivery and quality.
• Specialized in the USA market.

New Taipei City, Taiwan

• Led marketing initiatives in the Taiwan market, overseeing PR, events, and campaigns.
• Headed marketing efforts in the Thailand market, focusing on social media, events, and campaigns.
• Acted as the sales and marketing point of contact for the North and Latin America markets.
• Collaborated on cross-industry alliance initiatives with blockbuster movies such as "Fast and Furious 8" and "Justice League."
• Organized major game shows and trade shows in both Taiwan and Thailand.
• Executed influencer marketing strategies to enhance brand visibility and engagement.

Taiwan

• Strategically identified optimal marketing channels and target customer segments.
• Elevated client awareness through effective public relations campaigns, articles, and newsletters.
• Orchestrated cross-industry alliance planning and execution.
• Coordinated high-profile events at Taipei Arena, hosting 5000+ attendees.

Taiwan

• Accredited Interviewer for the Project of the National Science Council of Taiwan
• Conducted marketing research to uncover user behaviors and habits regarding digital device usage
• Developed specialized formulas to generate reliable and consistent statistical reviews

Taiwan

• Managed public relations for Chunghwa Telecom and DHL.
• Conducted regular monitoring of social media and online sources to stay abreast of industry trends.
• Conducted SWOT analyses of customers' competitors and created analysis tables for strategic insights.

Master'S Degree, Communication, General

Activities and Societies: Sreet Dance Club, Volleyball Team of Department

Associate Of Arts And Sciences - Aas, Communication, General

Bachelor'S Degree, Foreign Languages And Literatures, General

Activities and Societies: Sreet Dance Club, Volleyball Team of Department, Student Association of Department