Han Chen Wu Email & Phone Number

Luxembourg City, Lu

Luxembourg

• Supported the development and implementation of a comprehensive digital marketing strategy encompassing Google Ads, Google Analytics, SEO, and digital content• Created and managed Google Ads campaigns to drive website traffic, lead generation, and sales.• Monitored and analyzed website traffic using Google Analytics to identify areas for improvement and increase conversions.• Conducted keyword research and optimized website content and meta tags to improve search engine rankings.• Collaborated with the content team to develop and execute a content marketing plan aligned with the overall digital marketing strategy.• Managed social media channels to promote brand awareness and engage with followers.• Stayed up-to-date with the latest digital marketing trends and technologies, recommending new strategies to enhance performance.• Tracked and reported on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.• Managed relationships with external vendors and agencies.• Communicated regularly with internal stakeholders to ensure alignment and share insights and recommendations.• Coordinated with different departments to share insights and integrate resources for optimal results.• Developed and provided comprehensive digital marketing strategies for each region/market worldwide.• Leveraged data, metrics, and analytics to conduct digital marketing campaigns and drive results.

Luxembourg

Luxembourg

• Developed branding and marketing strategies• Managed corporate social media accounts• Ensured alignment between sales and marketing efforts

Luxembourg

• Developed branding and marketing strategies for multiple brands targeting diverse markets (Benelux, UK, US) based on user personas• Created a website from scratch, encompassing the complete product marketing process from UI design to advertising• Utilized various website analytics and SEO tools (e.g., Google Analytics, Google Optimize, SEMrush, Xovi, Conversion Optimization Suite) to analyze, monitor, and drive results• Managed PPC campaigns across multiple platforms (Google Ads, Facebook Ads, YouTube Ads)• Organized and managed online conferences and events• Implemented influencer marketing strategies with YouTubers and bloggers• Executed email marketing campaigns• Monitored and analyzed SEO performance• Developed and executed social media marketing strategies• Planned PR and community marketing initiatives• Gained experience in the SaaS industry, focusing on website hosting and basic WordPress knowledge

Luxembourg

• Designed and developed a website from scratch, focusing on UI/UX.• Implemented comprehensive digital marketing strategies, including Google Ads, SEO, social media marketing, email marketing, video marketing, affiliate programs, influencer campaigns, webinars, and online events.• Coordinated with various departments to share insights and integrate resources for optimal results.• Leveraged data, metrics, and analytics to enhance performance.• Managed projects effectively, ensuring timely delivery and quality.• Specialized in the USA market.

New Taipei City, Taiwan

• Led marketing initiatives in the Taiwan market, overseeing PR, events, and campaigns.• Headed marketing efforts in the Thailand market, focusing on social media, events, and campaigns.• Acted as the sales and marketing point of contact for the North and Latin America markets.• Collaborated on cross-industry alliance initiatives with blockbuster movies such as "Fast and Furious 8" and "Justice League."• Organized major game shows and trade shows in both Taiwan and Thailand.• Executed influencer marketing strategies to enhance brand visibility and engagement.

Taiwan

• Strategically identified optimal marketing channels and target customer segments.• Elevated client awareness through effective public relations campaigns, articles, and newsletters.• Orchestrated cross-industry alliance planning and execution.• Coordinated high-profile events at Taipei Arena, hosting 5000+ attendees.

Taiwan

• Accredited Interviewer for the Project of the National Science Council of Taiwan• Conducted marketing research to uncover user behaviors and habits regarding digital device usage• Developed specialized formulas to generate reliable and consistent statistical reviews

Taiwan

• Managed public relations for Chunghwa Telecom and DHL.• Conducted regular monitoring of social media and online sources to stay abreast of industry trends.• Conducted SWOT analyses of customers' competitors and created analysis tables for strategic insights.

Master'S Degree, Communication, General

Activities and Societies: Sreet Dance Club, Volleyball Team of Department

Associate Of Arts And Sciences - Aas, Communication, General

Bachelor'S Degree, Foreign Languages And Literatures, General

Activities and Societies: Sreet Dance Club, Volleyball Team of Department, Student Association of Department