-Lead and evolve the brand’s visual merchandising expression across all retail channels for Ralph Lauren, Maison Margiela, and Azzaro Fragrance brands-Establish cohesive brand storytelling and communication (from creation to execution) throughout the Americas ensuring quality and consistency-Lead collaboration with teams in US Marketing, DMI and Sales to ensure a cohesive 360 approach on all programs and define best content for in-store expression-Execute impactful visions for launch displays-Ensure timely management and coordination of design, production and delivery of POS -Manage projects within budget

-Led and evolved the brand’s visual expression across all retail channels for Kerastase, LOreal Professional, LOreal Technique, Mizani, Pureology, and Shu Uemura brands-Established cohesive brand storytelling and communication (from creation to execution) throughout the Americas, ensuring quality, consistency & creativity aligned with the global brand guidelines-Collaborated with cross-functional partners for all visual/creative needs, including (but not limited to) video production, launch assets, meetings and events, retailer merchandising (Boutiques, Pro Retailers, Sephora & Sephora@KOHLS), marketing materials, digital/PR communication, and corporate branding-Managed, mentored and upskilled designers in 3D retail design

-Provide full scope of 2D and 3D Visual Merchandising design services from creating mood boards and concept renderings to generating production drawings for clients-Clients include: Harry Winston, Dior Parfums, Baccarat, Loro Piana, Citizen Watch, Macallan, Westin Hotel Group, Westfield Mall, etc.

-Provided full scope of 2D and 3D Visual Merchandising design services from creating mood boards to generating production drawings for clients

-Interpreted, organized, and executed design projects, as well as utilize creativity, foresight, and judgment to meet project requirements and objectives through project completion-Designed marketing programs reflective of brand strategy-Translated product concepts into narratives with exciting storytelling built for the audience-Managed and delegated tasks effectively to design coordinators to meet the project deadlines-Reviewed and provided 3rd party and cross-functional team production drawings to verify details and measurements-Balanced design intent with production feasibility, providing technical files for global production partners and fabrication vendors

-Project managed multiple event requests through International and NA department and ensured all creative needs are met-Executed activations and digital media initiatives, conducted analysis, and reviewed KPI and sales results for future programs-Managed brand activation schedules, created and presented concepts to executives for feedback

-Managed the design project from concept to implementation stage-Liaised with architecture team and global production team to meet deadlines and ensured compliance with quality and cost-Oversaw design of global network windows and created order booklets of the design kits to expedite communication and ordering for marketing team-Allocated 3D and 2D Design Assets effectively to design coordinators to meet the project deadlines

-Designed, using 3D softwares, pop-up shops, showrooms, and fashion week windows-Created technical booklets of the 3D designs and schematic layouts for stores, pop-ups, window creatives, and fixtures for the global production team-Built scaled-physical models of the window designs for design reviews-Created detailed renderings of the 3D designs for design presentations

-Assisted store manager with shifting displays from old collection to new collection, check displays to match brand aesthetic-Restocked floor merchandise and help the store manager with bi-weekly outfit changes on the mannequins and new visual displays-Created special displays to promote summer and winter sale-Categorized the new season merchandise by style, length, and fabric on the sales floor-Managed everyday and holiday gift wrapping of homewares and books

-Created digital fashion flats for F/W 2014 Men's Cardigan and Sweaters Collection & S/S 2014 Women's T-Shirt Collection -Created digital 3D model and detailed plan drawing of the flagship store for visual merchandising and layout for corporate manual-Performed research on materials and negotiated pricing and deadlines with manufacturers -Worked with visual display staffs in department stores and communicated with department heads to decide how goods should be displayed to maximize customer interest and sales-Helped the creative director with coordinating looks for F/W 2013 catalog photoshoot-Participated in design and marketing briefs on brand logo design and campaign budgets-Collaborated with engineers to design and create algorithms + diagrams for measuring clothes

-Assisted head archivist with uploading digital images and updating metadata on 'Mediabeacon'-Designed Facebook / Twitter page for KCP 30th Anniversary Archive Book-Styled and photographed footwear, fashion wear, and sample products in the organization for the book-Contributed to weekly marketing briefings through creation of presentations + communication of Marketing Department happenings

-Generated updates of the artist's work on his website including gallery dates and progress of work-Photographed artist's works for cataloging and digital uploading-Worked as active collaborator w/ artist by participating in critiques of select work, organizing studio and curating gallery