A virtual worldwide strategic planning resource for agencies and clients.

There are 2 billion people worldwide who have jobs but no bank account. This means they are cut off from even the most basic financial services that we take for granted. Companies that employ these people feel this acutely; cash handling costs for managing both incoming cash flow from their unbanked customers as well as the wages of their unbanked employees could take up as much as 25% of their revenue.So banking the unbanked makes good business sense.dopay is committed to transforming the lives of these ‘unbanked’ people and their employers by breaking the cash cycle through a payroll and cash management service for companies, and a full mobile-banking experience for the unbanked. Already dubbed by the financial press as ‘bank of the future’, dopay is set to roll out its simple, low cost and mobile-based financial eco-system in Egypt, Ghana and India in 2015. The ambition is to have launched in 10 countries by the end of 2016.

Worked as the global strategist on the portfolio of global (and some local) brands run out of the Amsterdam office: Philips Electronics, SAB Miller (Grolsch), KLM Royal Dutch Airlines, Unilever Dessert Ice Cream (Carte d’Or, Viennetta, Family Brands), Friesland Campina (leading dairy cooperative) and Ziggo (leading cable operator).Have written strategies that have disrupted categories and propelled brands forward. Evangelist of the DDB vision that “ideas are the most powerful force in business”. As “markets are conversations”, makes brands meaningfully take part in these conversations through a balanced mix of traditional and social media.

beacon, the brand agency formed out of the merger of the Tokyo offices of Leo Burnett, D’Arcy and Saatchi & Saatchi, and an infusion of Dentsu clients and capital - ranked 20th in terms of size, and 4th in terms of creativity (1st foreign agency to win the Tokyo Art Directors Club Film Grand Prix). Successfully elevated the rather different planning cultures of Leo Burnett, D’Arcy, Saatchi’s and Dentsu into a distinct beacon way of brand planning that became the (reputed) benchmark for the Tokyo industry.Strategic planning lead on all significant new-business efforts and on a few key-accounts: Philip Morris, Procter & Gamble, Jardines Wines & Spirits and Coleman. Co-strategic lead in the successful joint pitch with Dentsu for the consolidation of the McDonald’s Japan account with beacon and Dentsu.

Identified the key-hubs (HK/Greater China, Japan, Indo-China, India and rest SE-Asia). Scouted and hired senior planners/planning directors for these hubs. Implemented planning as a key discipline. In 1997/1998 DY&R won the most effectiveness awards by far since the conception of these awards. DY&R won the Asian Agency of the Year ‘title’Cannes Press Grand Prix for Volvo ‘Safety pin’ ad.Was strategic leader in successful pitches for a.o. Mercedes-Benz (regional A-class launch), Nike Thailand, Nike Worldshoe (regional), Nike SE-Asia (total account), Honda Accord (Thailand, Indonesia and Taiwan), SONY (regional, various product lines), Gatorade and BPL.Was directly responsible for strategic planning on Nike, Ericsson, Citibank and SingTel.