Hanan Rasool Email & Phone Number

Looking after all things UX/UI design, website development and their intersection with digital marketing.

Islamabad, Pakistan

Islamabad, Islāmābād, Pakistan

Leading a team of highly skilled professionals from various fields to deliver company and business partner growth.The following responsibilities fall under my domain as Director Marcom & Design:> Existing account growth> Services portfolio enhancement through horizontal integration> New business development> Strategic partner management> P&L> Ensure project delivery> Strategic vision for future growthAchievements so far:> Enhanced services portfolio to deliver new project types> Average of 20% month over month growth in revenue

Lahore, Pakistan

o Devise, implement and monitor budget allocations for eCommerce.o End-to-end E-Commerce Management – Logistics set-up, Supply Chain Operations Management, developing operational SOP’s for an automated system, Pricing, SKU selection, eShop setup, social media management, third party multi-vendor management and budgeting.o Lead a team of 6 Trade Marketing Officers (TMO’s) across Pakistan. Enhanced the market intelligence collection mechanism by transforming the roles of Marketing Research Officers into TMO’s to incorporate POS material deployment, develop market rapport and introduce BTL activities, leading to better resource utilization, market presence and smarter decision making.o Generate actionable consumer insights to drive new product development, create product USP’s, and cross-functional collaboration with product team and R&D to generate new points of technical differentiation.o Manage all research needs of the organization; spectrum of work ranges from identifying research needs and vendor selection to finalization of reports and presentation to the board.o Manage Brand Template, Brand Health Tracking, Product Clinics/CLT, Consumer Segmentation and Mystery Shopping.o Department Lead for audit & compliance.

Lahore

Self-Start Up Entrepreneurial Ventureo Successfully launched a trading company in infancy dealing in variety of furniture and construction wood imported from US, Canada & Europe and led it to breakeven.o Brand building via activations and created marketing material for promotional campaigns.o Developed a diverse portfolio of clients i.e. architects, contractors, builders and end-customers through proficient communication, negotiations and sales force management by understanding client needs.o Managed and operationalized sales worth USD $600,000 in the launch year and reached annual turnover of USD $3million by the 3rd year of operations.o Effectively identified new supply sources from US, Canada, EU and Africa and maintained good professional relations with them.

Lahore, Pakistan

o Developed a repository of regional policy documents and education statisticso Authored an across the board futuristic policy document for the whole group, titled “Perspective & Prospects of Education Sector of Pakistan and the Challenges Ahead”. This strategy document benchmarked the best education policies and practices from across the region, intended to serve as Beaconhouse Group’s future competitive edge.o Effectively conducted a comprehensive industry-wide analysis with a special focus on pricing strategies for education sector.o Identified new markets and areas of opportunity for The Beaconhouse Group.

Islamabad

My job at PITAD had three subdivisions; the first was in-house research projects initiated by PITAD itself; second was handling of foreign funded programs; and third, interaction with Ministry of Commerce.As a part of the core team I was responsible for helping create the execution strategy and methodology of assigned projects; this entailed creating a Logical Framework Matrix, Work Breakdown Schedule and ensuring adherence to timelines. Both, firsthand and secondhand, research methods were used. First Hand Research:• Meetings with stakeholders• Questionnaire development and finalization• Briefing the survey team• Ensuring smooth implementation of fieldwork by resolving any issues arising during fieldwork• Assessing the quality of fieldwork by reviewing the questionnaires • Interpretation and analysis of data• Report Writing and PresentationMonitoring & Evaluation:• Need assessment (Stakeholder consultations, visit to 3 registry offices etc.)• Review of respective processes and policy development mechanism• Identification of the main issues in IPRs in Pakistan• Evaluation of the overall program execution and management structure• Contribution towards TORs for project steering committee’s functions• Coordination with MoC and respective line ministries, government organizations and law enforcement agencies

Lahore

o Prepared numerous research proposals for clients in telecommunication, internet, home appliances and consumer goods industries.o Successfully executed research projects by detailed analysis of data, decoding and documenting consumer insights into final reports and presented to clients.o Client management: focal point for all the client related communication.o Questionnaire development and finalization with clientso Briefing the survey teamo Ensuring smooth implementation of fieldwork by resolving any issues arising during fieldworko Assessing the quality of fieldwork by reviewing the questionnaires and quality control reportso Data cleaning and extractiono Analysis and Interpretationo Report Writingo Presentation to clientsTypes of Projects Handled:o Usage and Attitude Studieso Campaign Evaluationo Customer Satisfaction Surveyso Tracking Studyo Central Location Tests

Master Of Business Administration (Mba), Marketing

Activities and Societies: Football, Adventure Foundation

Bsc (Hons.), Economics And Management

O/A' Levels, Add Maths, Physics, Economics

Activities and Societies: President Dramatics Society, Co-Founder and Captain of School Football Team, Captain of School Hockey Team.